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Gravity Forms vs Instapage Comparison

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Overview

Build and publish your WordPress forms in just minutes.Just quick and easy form-building. Select your fields, configure your...

Instapage lets you create, optimize, personalize, and analyze post-click pages for to turn more of your advertising clicks...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

59

Per year

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.6

39

5

4

3

2

1

24

13

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

314

5

4

3

2

1

193

93

21

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I also like that you can customize the logos and colors of the forms. The responses are easily gathered and saved into your Wordpress site which makes retrieving them and saving them super easy.

TC

Tiffany C.

It is extremely robust in the features it offers and it’s great to have an all in one solution for all my forms.

AR

Anonymous Reviewer

I build a lot of websites for churches and they always ask for the ability to create forms for events or prayer requests. I love that I can confidently say yes.

JV

JASON V.

Pros

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

AR

Anonymous Reviewer

For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

AR

Anonymous Reviewer

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.
AvatarImg

John R.

Cons

Dull colours and unfriendly styling. Most times I have to struggle to see what is written as notifications and alerts when filling out the form.

AR

Anonymous Reviewer

Forms without custom css can look bad. The default customizer is not enough.
AvatarImg

Yaco L.

Although, you do not have to use them they may intimidate others.

TC

Tiffany C.

Cons

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

CC

Carmen C.

InstaPage got too greedy and may be conducting bad business practice.

GM

Gustavo M.

After awhile Instagram gets boring it needs something to bring some light to it.

FS

Fasiyyah S.

  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features7
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Capture and Transfer
  • Data Import/Export
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Forms Management
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multivariate Testing
  • Personalization
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Search Marketing
  • Segmentation
  • Split Testing
  • Tagging
  • Third Party Integrations
  • Visual Analytics
  • Visual Editor
  • Website Analytics
  • Website Personalization
  • Workflow Management
  • Total features67
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Capture and Transfer
  • Data Import/Export
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Forms Management
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multivariate Testing
  • Personalization
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Search Marketing
  • Segmentation
  • Split Testing
  • Tagging
  • Third Party Integrations
  • Visual Analytics
  • Visual Editor
  • Website Analytics
  • Website Personalization
  • Workflow Management

Integrations

  • Total integrations112
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations96
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Instapage logo

Instapage

Favorite landing pages tool!

Reviewed 5 years ago

I've used most of the landing page creator software out there, so I was a bit skeptical in the beginning when I came across Instapage. However, trying it for a few weeks, I was amazed by how easy and quick it is to create a beautiful and fully-functional landing pages using it. Multiple-step forms, various landing page templates for every occasion, a definite winner for me!

Pros

Multiple-step forms

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Instapage

Easy to setup when getting started

Reviewed 2 years ago

Good and happy we used it and later moved onto a more expensive Unbounce solution.

Pros

Instapage is a easy entry level landing page and lead generation solution.

Cons

Limited ability to customize forms and send field entries and tracking to other pages.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

By far the best landing page drag and drop service out there.

Reviewed 7 years ago

As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only...

Pros

-Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc

Cons

Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

Vendor response

This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instapage logo

Instapage

The best landing page builder for agencies

Reviewed 3 years ago

Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)

Pros

Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instapage logo

Instapage

Instapage is an efficient and easy to use landing page builder

Reviewed 3 years ago
Pros

I really like the ability to free design, and the fact that it links to Infusionsoft has really allowed me to propel my business. You can really scale your landing page creation in a short time. Favorite is the drag-and-drop functionality as well as more templates than I can ever use, regardless of what industry you are in, there is something for you.

Cons

It is tough if you need to use the built in forms, they do have some limitations. Also auto reformat for mobile doesn't always result in a perfect mobile compatibility so you will have to do some tweaking and testing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

Amazing Landing Page Creator... says an owner of a Web Design Company

Reviewed 7 years ago

I started my website design company 5 years ago, and we've designed thousands of landing pages. Recently I decided to try out the top 12 landing page services available. Some were terrible, some were better, and others were great. I tried Instapage, leadpages, clickfunnels, Pagewiz, Lender, Formstack, KickOffLabs, and several others. I choose instapage because it is SO USER FRIENDLY. This is a powerful system that SAVES ME SO MUCH time. The others can be used to design the same page... but with instapage, I can do it so much faster. I love it. Thanks so much Instapage for creating a create software and service!!!

Pros

Everything is customizable. I can create any page I want, without any design limitations. You can edit the appearance for mobile devices within seconds. Everything is simple and fast.

Cons

The width of the page is fixed and cannot be changed. The background can go full screen, but nothing else. All the form elements are grouped together and cannot be ungrouped, and modified individually. This is only a problem for complex forms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instapage logo

Instapage

Easy? You got it

Reviewed 2 years ago

Support is great and the software is really fun and easy to use.

Pros

The best feature is how easy it is to create a landing page, if you have a little experience with websites, using this will be easy. You can set quick forms, drag and drop elements, customize pretty much everything. Performance is great too

Cons

If you are a small business, the pricing can be overwhelming, you'll have to use it a lot to get the value back. For marketing agency the pricing will be just fine.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Instapage

Instapage is fading

Reviewed 4 years ago

It's okay to start with as the simplicity keeps the user focused on making a bare-bones yet functional page or series of pages. There are several other platforms that have much more to offer at the same price point which also matches the ease of use Instapage offers.

Pros

The platform is easy to use due to the drag and drop features. This makes building an aesthetically pleasing webpage easy.

Cons

The mobile responsiveness was terrible and required a lot of tweaking and in some instances, I just turned it off completely. Customizing forms is difficult as well. In order to incorporate some basic functions the user will need to have more than a basic understanding of html which is a drawback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage logo

Instapage

I rely on Instapage to get my Creative ON & get new Clients

Reviewed 5 years ago

I love the way Instapage lets me create, edit and preview with great effect. I can use video, text, images and capture the right type of lead. I find it easy to use and it can almost let me do everything I need on one page. A couple of things that could help me are:- Form Builder - so be able to create forms like Enrolment Forms with the ability to put in Terms & Conditions with acceptance. The other thing is the ability to Rotate Images and Remove Backgrounds from images then I don't have to source any other software for my Landing Pages. Oh one more thing, I like Instapage so much I use it for my website copy, so maybe a 3x page landing page option to build quick results-focused web pages.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Instapage logo

Instapage

Easy to use and has increased revenue

Reviewed 5 years ago

Increased revenue, integration with other software and marketing products and a more structured sales process

Pros

I like the fact that I can create a landing page without having to know HTML and other coding languages. I also find the integration useful as I use ZOHO CRM and Facebook pixel. Probably the biggest pro for me is that my conversion rate for securing leads has increased 37.00% in one week and my landing page now forms an important part of my sales funnel.

Cons

I am based in Australia (AEST) and find it impractical that I would have to stay up until 1am my time to utilize you live support chat which I pay for as a part of my subscription. A suggestion would be to outsource a support team during your off times to service people in other time zones. I have done something similar by hiring VA's in Singapore... This has been very cost effective and productive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instapage logo

Instapage

A very user-friendly yet adaptable tool

Reviewed 5 years ago

Instapage is a fantastic tool for the time-strapped marketer. It's quick and simple to create great looking landing pages and no technical knowledge of HTML/CSS is required. The Wordpress plug in works seamlessly and the forms work just as you'd expect. When I've had reason to utilize customer support (e.g. for a design related question) they've responded via live chat very fast and solved my problem within the hour. A really great tool. I highly recommend.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Instapage logo

Instapage

Time saver!!

Reviewed 2 years ago

Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

Pros

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Cons

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Instapage logo

Instapage

Create Single Page Sites Almost Instantly...Almost

Reviewed 3 years ago

Instapage allows you to shorten the amount of time it takes to go from concept page to live page. With easy drag and drop editing and templates, it allows team members who may not be HTML experts to create appealing and functional pages. Definitely saves time.

Pros

Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity.

Cons

Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instapage

True customer support becomes customer love

Reviewed 7 years ago

What if you get the most awesome software for doing a certain thing, that kind of thing which can get ultra-personalized and needs to be tailored, and you find it. What if this software does everything it can to make your work faster and easier, and even help new ideas pop up, so you make better decisions, get more clients and earn more, create value in the end. So you find this software and get...

Pros

No pros were added to this review

Cons

No cons were added to this review