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Kajabi vs Kartra Comparison

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Overview

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell,...

Category Leaders

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

129

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

79

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.3

5

4

3

2

1

45

23

7

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

5

4

3

2

1

84

24

5

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

Pros

We're so happy to host our course and membership on Kajabi and will stay with them for years to come. So beautiful and clean looking.
You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support.
It is exceptional for those offering value to their followers/students through lead magnets, trainings, and courses. It is easy to learn how to use and their customer service via chat is outstanding.

Pros

My experience has simply been very good because of its ease in handling and the completeness of its elements.
Even with my grumblings above, I am very satisfied with Kartra, especially considering its competition. I truly believe it's the best value with regard to functionality and ease of use, hands down.
Email delivery seems pretty good. Kartra keeps up with all my creative ideas for my business, it's my entrepreneurial wings.

Cons

The reality is that the email deliverability has had a negative impact on my business. Most of my emails are going to spam and customer service will not get back to me.
Onboarding is terribly annoying with a blinking green "3" in the upper left that won't go away unless you follow a linear series of steps that didn't align with what I wanted to do.
One course I had was all about sharing their vulnerabilities. There was no way to hide JUST THAT ONE person's comment and make it their own journal process.

Cons

The lack of integration with other products, no quiz, the extra charge for bandwidth, the lack of customer service. It takes way too long to hear back.
It's very difficult to navigate. The UI is very poor and unintuitive.
This affects the heart of our business at a very bad time.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features63
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Client Portal
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Management
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Library
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Verification
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Form Builder
  • Forms Management
  • Forum / Discussion Board
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Learning Management
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Member Accounts
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Product Configurator
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Purchasing & Receiving
  • Real Time Editing
  • Recurring/Subscription Billing
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Secure Data Storage
  • Secure Login
  • Segmentation
  • Self Service Portal
  • Shopping Cart
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Ticket Management
  • Support Ticket Tracking
  • Surveys & Feedback
  • Tagging
  • Task Scheduling
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management
  • Total features117
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Client Portal
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Management
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Library
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Verification
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Form Builder
  • Forms Management
  • Forum / Discussion Board
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Learning Management
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Member Accounts
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Product Configurator
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Purchasing & Receiving
  • Real Time Editing
  • Recurring/Subscription Billing
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Secure Data Storage
  • Secure Login
  • Segmentation
  • Self Service Portal
  • Shopping Cart
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Ticket Management
  • Support Ticket Tracking
  • Surveys & Feedback
  • Tagging
  • Task Scheduling
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management

Integrations

  • Total integrations36
  • AWeber
  • Authorize.net
  • BigCommerce
  • Facebook
  • Google Analytics
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations17
  • AWeber
  • Authorize.net
  • BigCommerce
  • Facebook
  • Google Analytics
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Kajabi logo

Kajabi

Great For Beginners Who Don't Understand funnels or technology

Reviewed 3 years ago
Pros

Make it easy for a beginner to produce something that looks nice Membership features looks nice but have to live with their layout design

Cons

Far behind in behavioral marketing features (If person does X the do this...) No visual email mapping interface (Old model...think Infusionsoft, ActiveCampaign, Drip, Kartra) No automations e.g. "Give this person X points for doing X behavior Very inflexible from a design perspective...need their "Themes" to build what you want. Thats fine if you want to redesign the theme. I prefer a more "open"...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Kartra logo

Kartra

Answer to my dreams

Reviewed a year ago

I had to wait five years for Kartra. I have been through Infusionsoft, Wordpress + plugins, New Kajabi, Teachable. None did everything. With Kartra I have built an integrated family of three websites in my first year. I have been able to dispense with all the other software/platforms, including add-ons like Zapier and Quaderno.

Pros

It does everything that I need; where it has not been complete, features have been added. Integrated with WebinarJam.

Cons

When changing the colour of text I have to overwrite the existing rgb code. It is difficult to hold the code. For buttons there is a proper drop down menu. I would like to be able to change the colours in the login menu. I would like the login icon in the portal banner to be larger - or to be able to design the banner myself. I would like to be able to sort images into folders. I have many and have to keep scrolling down. Similar images can be confused. I believe that if we could have folder delimiters (/) in URLs this would improve SEO.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Kartra logo

Kartra

Best choice ever :)

Reviewed 2 years ago

Came to Kartra from one of the traditional mail services that did only static funnels, but I'm not in a numbers game and needed a CRM type system where I can start sales conversations and then follow up on a 1:1 basis. Kartra does everything I could hope for and more. Very impressed.

Pros

Solid programming despite abundance of functions (nothing is as bad as waiting for fixes). Created an awesome product :) Kartra is now my CRM engine and integrates with both WebinarJam and Kajabi. Have segmentation, tags, Onboarding sequences, campaigns (Ryan Deiss Machine type) and can do targeted sales campaigns using broadcasting. Can then follow up 1:1 easily. Exactly what I needed to upgrade from solopreneur to consultancy with a global sales force.

Cons

If you want an easy life, take it in steps. It's easy to be carried away with everything :) Own experience that we needed to re-do lists and tags...not really a software problem, though :) but cannot think of anything else.

Kajabi vs. Kartra

See how Kajabi and Kartra stack up against each other by comparing features, pricing, ratings, integrations, security & more.