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Kajabi

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Cloud-based content marketing platform

(15)

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Kajabi Pricing

Pricing overview

Value for money rating

3.7

/5

183

Price starts from

149

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Kajabi offers three pricing tiers.

Users can choose to be billed monthly or annually. Users save 20% with annual billing.

Basic: $129/month with monthly billing or $103/month when billed annually. Includes 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 site, and 25 pipelines.

Pro: $389/month with monthly billing or $311/month when billed annually. Includes 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 sites, and 100 pipelines.

Premium: $899/month with monthly billing or $719 when billed annually. Includes unlimited products, 150,000 marketing emails per month, 25 admin users, unlimited active members, 10 sites, and unlimited pipelines.

What users say

I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.
Think of it as an investment. You may pay that high monthly price tag right now, but it lays a great foundation for your business, and allows you to grow.

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Reviewers who mentioned pricing said:

KC
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Kierra C.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Love Kajabi, but it's just expensive

Reviewed a year ago

Overall, it's great! Just pricey.

Pros

I love that you can truly personalize each and every course. The course template buildouts are amazing too. Another positive is that I can hold up to 15 courses with my membership. Also, I love that I can enable quizzes between modules to make sure my students understand the information.

Cons

I never liked their sales/transaction page. It is very confusing for potential customers. It tells potential customers to input their info at the top to purchase and then all the sales information about the offer at the bottom of the page. So I stopped using it to complete transactions. Now, I just use it to hold my courses. Also, it's super pricey compared to other options on the market.

EC
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Eliza C.

Design, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The absolute best platform for streamlining your online business

Reviewed 2 years ago

Overall it's been amazing. They're constantly making the platform better, they really take user feedback into consideration and even let you try out new features with their "labs" options. They make me feel like they care about me as a user 100x more than any other platform I've ever used.

Pros

I love how Kajabi is all-in-one!!! I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email marketing, and so much more all from one platform. I no longer have to juggle 12 different platforms and deal with integrations and things breaking like I did before. Even though it's expensive, it's actually saved me money and it's saved me SO MUCH time because of all the headaches I no longer have to deal with.

Cons

The affiliate system is clunky and not very user friendly for the admin or the affiliates. Also their customer services has gotten noticeably worse over the last six months. You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who clearly don't know the platform very well and just send you help articles.

TM
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Tiarra M.

Arts and Crafts, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Tiarra’s Kajabi Review

Reviewed 2 years ago

I love Kajabi overall . On the expensive side but it’s literally an all in one platform.

Pros

I love the ease of use! I love how members can access all content on an app. No transaction fees

Cons

This software is very expensive. They don’t allow you to extend trials to learn the product before selling.

AR
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Verified reviewer

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best All-In-One Online Course Platform

Reviewed 5 years ago

I have been building course websites on Kajabi since 2016 and also use it for one of my businesses.

Pros

Kajabi allows you to not just host and deliver your online courses but it also lets you create your entire marketing funnels and automate email marketing on the platform. What I like the most about the platform is that I could build a fully functioning online course business without requiring to learn several different tools.

Cons

While the platform is reasonably priced for everything that it offers, the starting price is steep and may not work for you if you're on a tight budget.

SD
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Sailynn D.

Professional Training & Coaching, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All In One

Reviewed 3 years ago

Very happy with customer service

Pros

Kajabi is the go to for Newbies and Pros! You get everything you need in one simple platform and do not have deal with a ton of plugins

Cons

Monthly cost can be high to get started designing

MS
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Mohammed S.

Professional Training & Coaching, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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The Rolls Royce of Online Course Delivery

Reviewed 8 months ago

While Kajabi will position and advertise itself as the "one and only platform you need" its expertise is what it started out with, which is online course delivery. Since it has introduced email marketing, checkouts, landing pages, website builder, membership programs and I believe in podcast hosting, but all of that is pretty basic and while it does the job, you are better served using other options....

Pros

Kajabi hands down is the best of the best. The different templates, organization and layout of content makes for easy user consumption.

Cons

Could do better with landing pages, checkouts, and membership programs.

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Jeanette D.

Health, Wellness and Fitness, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Kajabi is a good all-in-one system

Reviewed 2 years ago

My overall experience was good. Customer support was very responsive. I liked the system but I had to hire a virtual assistant team to help me. Ultimately, I decided to move to another product that was less expensive, offered HIPAA compliance, and offered more features. Kajabi claims to be an all-in-one system but it doesn't allow online scheduling, doesn't create a marketing calendar where I can write...

Pros

Completely customizable; easy contact management system for collecting leads and editing their information; user-friendly with DIY email broadcasts and blogging; great CRM; good for coaching memberships too

Cons

The base product was a bit pricey compared to other systems. There was no online scheduling system when I was using it so I had to have another product for scheduling. Although I could create my own email broadcasts and blogs, I needed a virtual assistant team to create my website and management it. I thought Kajabi was supposed to be easy to set up its website but I found it confusing.

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Keri K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All-in-One business solution for memberships and course creators

Reviewed 2 years ago

I love Kajabi. I was able to pick up on how Kajabi works pretty quickly and found it to be an intuitive product that is easy to use.

Pros

I love that with Kajabi, you have the ability to build all the basics in one location. You can create free content and publish via podcast, email marketing, blog, and website, and also have exclusive content, trainings, etc. behind the pay wall. It is all-in-one for basic use. A new online business owner can dive into Kajabi and have pretty much all the basic tools they need. I also love the automations built in to Kajabi.

Cons

The biggest con I have heard from others is pricing prior to a new business generating steady income. However, Kajabi occasionally offers longer than normal trials that can help business owners hit the ground running. In the big picture, it is more streamlined than and comparable to linking together other platform options to achieve all of the same services as Kajabi. Kajabi makes it simple, so the price seems well justified.

RS
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Rachel S.

E-Learning, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best all in one membership and course hosting platform.. if you can afford it.

Reviewed a month ago
Pros

Kajabi is one of the most streamlined and integrable CRMs that i've worked with. It's website and landing page capabilities and templates make it easy for anyone to be able to create a stunning website while also having the back end functionality to host courses and membership sites. There are many options for website builders but none of them have the ease of use when it comes to setting up courses...

Cons

My only major con about Kajabi is the price. Yes, it offers exceptional features, and is a one stop shop, however I still find it expensive and to be able to access additional incredible features the price goes up and up, and I think that it lends to a more elite business crowd, as those with smaller businesses (like myself) can't afford the platform long term and don't get to use it to it's full capability in the higher priced plans, especially when they're just starting out and unsure of their regular sales volume.

AR
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Verified reviewer

Retail, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Currently testing/attempting to migrate/deploy all-in-one website + online education platform. 2/5

Reviewed 2 years ago

Kajabi overpromises and under delivers.

Pros

It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and online education.

Cons

The website builder is absolutely horrendous. The entire platform in general is very finicky and incredibly difficult to work with. I've worked in the space for over 10 years and it's by far the worst platform to work with. Even simple things like moving text blocks or uploading images in their wysiwyg builder are an abomination. I cannot recommend to anyone, especially at the price point they are asking.

CT
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Colleen T.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Too many limitations and very difficult to get support

Reviewed 2 years ago

See above

Pros

At this point the problems overshadow the benefits

Cons

The cost for this learning management system is higher than its competitors but given the limitations we’ve experienced, with no support, I wish that we had chosen a different LMS option. For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student achieves under 80% there is no way to indicate what questions they got wrong so they are...

BE
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Brittany E.

Health, Wellness and Fitness, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Platform

Reviewed 2 years ago
Pros

This is a very good platform for the coaching industry. Between managing leads, creating emails, creating landing pages, and charging for products, it all works great.

Cons

I’m realizing I personally need less and less, so the price point can sometimes be high for me to just utilize a landing page. But that’s really a personal issue.

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Osama K.

Religious Institutions, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use and helpful customer service

Reviewed 2 years ago

Kajabi has a come a long way with everything integrated into one system. The mobile app and marketing pages make it well rounded solution to teach online. It is an impressive all-in-one platform.

Pros

We wanted to offer online classes. Kajabi has a lot of features that add to the online classes like marketing and payment. Our main concern was giving the students the content. We easily added audio and video to the course. Payments worked smoothly with Stripe and has many options to customize the price and discounts. It keeps track of the students in an easy way. The best part of Kajabi is the helpful and welcoming support. They really go the extra mile and are patient. Their caring attitude helped me setup the custom domain. Customer support makes Kajabi one of the best choices.

Cons

It does not have an attendance system. Even though it does have quizzes/surveys, tracking attendance will require extra manual work. The price is high (about $120/month) but if you have a hundred students every month, then price is not an issue. You can customize the look and use the templates.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fantastic product - LMS, website builder, and marketing machine in one!

Reviewed 2 years ago

Super great. Really love the product and I'm looking forward to using it even more in 2022. I think if you max out the usage of its features you can run almost all your entire business from one place. While this does increase risk (due to the outages that sometimes occur) it is something that a newer entrepreneur can use to get up and running quickly and easily.

Pros

I really love Kajabi and endorse the product. But, since the price tag is on the high side, I recommend you use it if you are going to make the most of all the features. This includes using it as an LMS, a website and/or funnel builder, and a marketing management system. The email and CMS features are great and they have recently introduced a coaching and podcast platform as well. Super excited to use these features!

Cons

It is pricey if you are not going to use all the features. It also is software that takes a little while to learn if you are a newbie.

EG
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Entin G.

Apparel & Fashion, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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I abandon my kajabi account

Reviewed 2 years ago

It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying expensive suscription and buy 600$ custom template and I give up after that, because I need more time to build my course but desperate paying expensive bill every month. I was about to cancel my kajabi but I will losing my 600$ customs template there. So i pay 20$ to post-phone my account. Because i found new course builder cheaper and robust. I still want to comeback in kajabi one day when My courses growing.

Pros

One stop platform Good for advance course creator

Cons

Difficult for beginner and not tech savy Template Not much option, and the one provide is not eye catching. For first launch course not recommended.

JA
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James A.

E-Learning, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Brilliant platform, always innovating

Reviewed 4 years ago

I love all the features, and I haven't even scratched the surface. Their new page builder is incredibly easy to use, and I plan on moving my website over there as well.

Pros

I like how easy it is to understand the steps for getting an online business started, with the marketing, emails, purchasing and course creation parts all under one platform. There's no integration troubles, and the price is right for all the features you get. Plus, they're always coming out with new features, so even if there was another product that was almost comparable, Kajabi would still win because of their new features they're rolling out.

Cons

Learning how their automation system works is a little harder to visualize than the software I came from (Infusionsoft/Keap). I lost an easy way to track where my leads came from with my lead magnet.

CS
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Chris S.

E-Learning, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Industry Standard

Reviewed 2 months ago

I've used Kajabi for years. Customer service has always been super helpful when needed. It's easy to use and has really transformed my business.

Pros

Kajabi is great. Straight forward. Easy to use. Helpful templates. Easy to create clean and efficient sites, courses, and emails.

Cons

It's a bit expensive without guarantee of ROI.

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Heather B.

Professional Training & Coaching, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Incredible Customer Service and Beautiful Product

Reviewed 3 years ago
Pros

I love how design-based Kajabi is. You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support. Kajabi is constantly working to improve and I believe in this product despit the many others like Thinkific, Podia and other platforms I have researched.

Cons

The community feature is really lacking, so with how expensive Kajabi is, it was tough to decided to use Mighty Networks to host my community for my class. But I also have faith that they will improve this part of their platform too over time and I look forward to returning to Kajabi for that so that all parts of my biz can be integrated in one platform!

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Do online business with ease

Reviewed 5 years ago
Pros

Kajabi is an online business portal for small businesses (primarily) that provides them with everything they need at a single place to do business over the internet. You can create funnels, use emails, manage your CRM, and so on. It is primarily a great platform for people who are interested in selling online courses. This is one area Kajabi has been recently working on a lot. There aren't many tools that will let you sell online courses with this much ease. As a business owner with minimal experience with marketing, funnels, landing pages, contacts, etc. you'd love Kajabi. It takes the pain out from a business owner's life. No integrations, no dealing with APIs, you get everything with one tool and that's a great benefit.

Cons

First, it is expensive especially when you compare it with its competitors. Second, since it does a lot of things so you get a bit of everything which is something that business's don't like as they scale.

EA
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Eli A.

Marketing and Advertising, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All in one solution for Coaches and Consultants

Reviewed 2 years ago
Pros

Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your digital offers. Compared to other solutions, an essential feature is the CRM so that you can track your opportunities and interactions with your leads during the conversion process.

Cons

It is a robust and mature solution. The part I like the least is the pricing because not many coaches or consultants are starting to understand the whole picture of creating the offering, sequences, pipelines, automation, and more. Plus, if they don't have experience, the learning curve can take a while, and the monthly bill is running.

FR
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Fred R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Deliver Your Trainings Without Worry...

Reviewed 5 years ago

There are two sides to consider. The person hosting or posting training AND the consumer that is going to go through the training. Oftentimes one side or the other isn't clean. In the case of Kajabi, BOTH sides get the benefit of a well thought out program at a fair price.

Pros

Kajabi is very easy to use and they have an outstanding support system to help those in need. We have used numerous programs for delivering video to our clients / customers / students - Kajabi has yet to be replaced and we have had it from the beginning (that says a lot in this world).

Cons

Would like to see a few more layout options and themes. That said, you can customize anything you want.

SB
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Sam B.

E-Learning, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Kajabi: The All-in-one E-learning Platform!

Reviewed 2 years ago

Kajabi has offered me, all in only one platform, all what I need to run my e-learning business.

Pros

It's an amzing all-in-one tool which I use for my courses and memberships. Memberships work wonderfully in Kajabi.

Cons

The price can be expensive for newbies. But it is definitely worth it, you would only need Kajabi to run your whole business.

CE
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Candice E.

Financial Services, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Product for Coaching Products

Reviewed 8 months ago
Pros

I like that Kajabi continues to improve and grow the features of the platform on a daily basis. They value customer feedback a lot.

Cons

If a feature is lacking such as drop-down menus you have to send in an inquiry for the development team to consider and it could be over a year before this feature is added or updated if it didn't already exist.

AR
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Verified reviewer

E-Learning, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Overpromises and underdelivers

Reviewed 3 years ago

Based on my previous comments -- and to be fair to Kajabi -- I think it is a great platform if you don't care much about contact management (beyond the very basic) and your audience is English-speaking ONLY. It is more robust than other alternatives such as Podia; it doesn't require add-on software like Thinkific. Just know that you will pay a premium.

Pros

I liked that it is an all-in-one solution. Once you figure out how to navigate around the platform, you begin to see that you really don't need other software solutions in order to offer basic, elegant, online courses.

Cons

For the cost (which is nothing t sneeze at), I was left expecting more. When you buy a Lexus you expect higher quality components than when you buy a Toyota...and there's nothing wrong with a Toyota; I had one for close to 20 years! Specifically to Kajabi, I felt that the contact management module (called "People" in Kajabi) was weak. Most all free versions of marketing software (think MailChimp)...

LR
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Lori R.

Photography, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My new favorite business tool!

Reviewed 4 years ago

I signed up for Kajabi when I began to transition my business from client-based to teaching online trainings and courses. It is exceptional for those offering value to their followers/students through lead magnets, trainings, and courses. It is easy to learn how to use and their customer service via chat is outstanding. As both an instructor and a student who has taken courses via the platform, Kajabi is the best experience by far. Their email management system has some catching up to do when comparing it to other tools, but it is clear they are on the path to improve it. I can't recommend Kajabi enough.

Pros

The multiple options for creating content from freebies to mini trainings to online courses. Their customer service is also excellent.

Cons

Their email system is a bit behind the curve in regards to options and functionality, but they are on the path to catch up with other options.