Kartra Features

Kartra

Business management solution for small to large businesses

4.56/5 (107 reviews)

Kartra Feature Summary

  • Abandoned Cart Saver
  • Affiliate Tracking
  • Analytics
  • Analytics/ROI Tracking
  • CRM
  • Contact Import/Export
  • Customizable CTAs
  • Customizable Fields
  • Discount / Coupon Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Form Creation
  • Landing Pages/Web Forms
  • Lead Engagement
  • Lead Notifications
  • Lead Segmentation
  • Marketing Automation
  • Mobile Optimized Emails
  • Personalization
  • Product Configurator
  • Real Time Editing
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • Segmentation
  • Source Tracking
  • Tax Management
  • Templates
  • WYSIWYG Email Editor
  • Website Visitor Tracking

Competitor Feature Comparison

A/B Testing
API
Activity Tracking
Affiliate Management
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM Integration
Calendar Management
Calendar Sync with Google
Campaign Management
Campaign Scheduling
Campaign Segmentation
Client Portal
Commission Management
Contact Database
Contact Management
Credit Card Processing
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Electronic Payments
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Follow-up Scheduling
Forms Management
Help Desk Integration
Help Desk Management
Image Library
Invoice Management
Landing Page Templates
Lead Capture
Lead Management
Lead Nurturing
Lead Scoring
Mailing List Management
Member Account Access
Multi-Campaign
Multi-Channel Marketing
Multi-Currency
Performance Metrics
Pipeline Management
Promotions Management
Referral Tracking
Reporting & Statistics
SEO Management
SMS Integration
SMS Marketing Managment
Sales Reporting
Self Service Portal
Shopping Cart
Subscription Management
Task Management
Task Scheduling
Template Management
Third Party Integration
Video Management
Video Streaming
Video Support
Visual Analytics
Web Forms
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Affiliate Management
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM Integration
Calendar Management
Calendar Sync with Google
Campaign Management
Campaign Scheduling
Campaign Segmentation
Client Portal
Commission Management
Contact Database
Contact Management
Credit Card Processing
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Electronic Payments
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Follow-up Scheduling
Forms Management
Help Desk Integration
Help Desk Management
Image Library
Invoice Management
Landing Page Templates
Lead Capture
Lead Management
Lead Nurturing
Lead Scoring
Mailing List Management
Member Account Access
Multi-Campaign
Multi-Channel Marketing
Multi-Currency
Performance Metrics
Pipeline Management
Promotions Management
Referral Tracking
Reporting & Statistics
SEO Management
SMS Integration
SMS Marketing Managment
Sales Reporting
Self Service Portal
Shopping Cart
Subscription Management
Task Management
Task Scheduling
Template Management
Third Party Integration
Video Management
Video Streaming
Video Support
Visual Analytics
Web Forms
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Affiliate Management
Auto-Responders
Automated Scheduling
CAN SPAM Compliance
CRM Integration
Calendar Management
Calendar Sync with Google
Campaign Management
Campaign Scheduling
Campaign Segmentation
Client Portal
Commission Management
Contact Database
Contact Management
Credit Card Processing
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Electronic Payments
Email Alerts
Email Invitations & Reminders
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Follow-up Scheduling
Forms Management
Help Desk Integration
Help Desk Management
Image Library
Invoice Management
Landing Page Templates
Lead Capture
Lead Management
Lead Nurturing
Lead Scoring
Mailing List Management
Member Account Access
Multi-Campaign
Multi-Channel Marketing
Multi-Currency
Performance Metrics
Pipeline Management
Promotions Management
Referral Tracking
Reporting & Statistics
SEO Management
SMS Integration
SMS Marketing Managment
Sales Reporting
Self Service Portal
Shopping Cart
Subscription Management
Task Management
Task Scheduling
Template Management
Third Party Integration
Video Management
Video Streaming
Video Support
Visual Analytics
Web Forms
Website Management
Workflow Management
Visit WebsiteCompare App

Kartra Feature Reviews

25 reviewers had the following to say about Kartra's features:

russell winterbotham

Kartra makes it easy to get started selling

2019-12-12

The problems which I had were that I needed to use it for Course delivery and I needed to track students' progress and achievements and export these to another website and server which had better gradebook capacity - and allowed more Gamification.

Pros

Kartra integrates a lot of services and functionalities needed by somebody who is getting started in internet marketing and does not know where to start.

Cons

I found the price was a bit too steep and the software did not allow me to to develop custom features for collecting and exporting data and interacting with my other websites

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Cosmin Miholca

Exactly what I've been looking for!

2020-04-09

Kartra has been making very easy to build a membership website, along with all the marketing needs: landing page, checkout forms, opt-ins, customer management.

Pros

It is an all-in-one platform that really makes my business so much easier: landing pages, checkout forms, customer experience, membership management...

Cons

I wish the membership systems would be a lot more versatile, and the customer support a lot faster. The latter is super friendly but it takes a day to get an answer back.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lori Behle

Kartra for Email

2019-06-22

It is a very comprehensive experience, great for online courses and email management, and I have loved using it.

Pros

It makes it so easy to target your audience's interests and give each subscriber a customized experience.

Cons

The thing I like least about this software is that it doesn't have a group forum area within their membership feature. This can be supplemented by using Slack or Facebook groups, but there are times where it would be really convenient to have that feature available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anja Cass

Marketing Is Finally EASY!

2020-04-09

Before Kartra I would battle with my wordpress pages and setting up forms, but with Kartra I started to sell products and services almost instantly.

Pros

I can manage my customer database, run promotions, segment my customers, send emails, and set up all of my sales pages and forms ALL from the one program.

Cons

I use a lot of video content, so the only frustrating thing is the high charges for bandwidth.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Crappy service, slow loading

2020-04-01

Pros

Drag and drop - one stop shop - affiliate program is built in

Cons

They give you a hassle about things like importing leads and the site is embarrassingly slow to load

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
Rocco Castellano

Kartra is Real Online Business Software

2020-04-09

Sometimes I would rather get someone on the phone for support because I think it would be easier to get stuff done but Kartra's support desk is pretty quick.

Pros

There are too many features to list but my favorite is the Memberships, the ease of making a Portal with many courses, all the Done for you campaigns, the all in one ability of email, forms, integrations, the ability to interact with Zapier and other workflow products, drag and drop page building, I can go on but I only have so much space.

Cons

I only have one. They need to figure out how to create the ability to add more than 4 levels of membership in their membership platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nigel Wright

Kartra is now my go to marketing platform for pretty much everything. I saved a small fortune.

2019-05-16

Integrating landing pages, Sales funnels and email automation in a single platform and being able to use done for you campaigns as template means there is much less risk of bad links and workflows.

Pros

I just have to learn and pay for one software product and I can build everything together in campaigns that I can share with clients.

Cons

It would be nice if it was easier to edit pages on my iPad, but it’s not a deal breaker.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Taufik Yusof

All marketer need

2019-10-05

Very satisfied with Kartra. They filled the loophole and make my campaign running smoothly.

Pros

Not complicated like another brand and all tools for landing page, payment gateway, autoresponder, product setup and campaign is easily to recognize.

Cons

This software can connect to online dashboard.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Dean Bozzano

Best holistic solution

2019-05-15

It has been easy to learn, it has great training support with articles and videos, the support community is extremely active and answers to questions are very timely.

Pros

Kartra keeps everything under one roof eliminating the need and expense of multiple apps. It has drag and drop simplicity and deep funnel complexity.

Cons

Video bandwidth can cost you money so only marketing videos requiring analytics and funnel tagging should be housed on the platform. Still need Vimeo Business for everything else like training videos. Need a HIPAA compliant version for some clients as healthcare arena is exploding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Damien Deighan

Kartra Review

2020-04-09

We are not really using it at the moment.

Pros

Email delivery rate also seems to be good although we have limited data.

Cons

It's very difficult to navigate. The UI is very poor and unintuitive.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Tracy Johnson

Kartra has revolutionized my businesses

2019-05-17

I've enhanced customer's experience on my website and have configured the pages to upsell customers on other products, manage video on demand in a much more elegant way and am now in the process of moving my membership site entirely to Kartra.

Pros

Building great looking landing pages, squeeze pages and in fact, full websites is incredibly easy and powerful.

Cons

I have to set up some pages, then exit and build a product, then back to the pages again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mia Louise

Most User Friendly

2019-05-20

Pros

The fact it holds everything needed to automate a business under one roof and how easy it is to learn.

Cons

I love the new calendar feature but would like it to integrate with Zoom and have more follow up capability with clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Carly Worthy

We've outgrown Kartra and discovered frustrating features

2020-04-09

As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Pros

We can hold our membership on here and our funnel steps A good starter package for companies who are starting out with funnels/membership etc

Cons

The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly Integrations with other systems are limited The email templates and builder is poor aesthetically Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature We should have access to log in IP address for members Page load speed is very slow The forms can be integrated on wordpress sites but we cannot customise the look of the form We need more of a CRM system and this doesn't have the features We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike Butler

KARTRA - a No-Brainer MUST Have for any online business

2020-04-09

I love almost everything about Kartra except it is not user friendly. It takes time to learn all of the hidden complicated steps you must take to make things work. I wish they would get a good business customer who is not tech savvy, and watch them try to use and navigate the software. This would help the propeller heads get exposed to how we think and operate.

Pros

Done for You Stuff - boatload of "Flip a Switch" to turn on new products, campaigns, launches, web forms, sales pages, order pages, thank you pages with follow up sequences already built for you.

Cons

Cannot do "Quotes" (Infusionsoft feature) for customers, unique discounted bundle of products, bonuses 3.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Dana Ross

So, So Good But Lacks In The User-Friendly Department

2019-11-22

I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc.

Pros

They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution.

Cons

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Normand Deslandes

The end of my search for multiple services

2019-05-15

I love to learn and you guys made it easy with Kartra.

Pros

Simple, efficient and amazingly design for pros and newcomers like me.

Cons

Ie: Does and don't when playing with design and trying to adjust margin and padding to make everything look amazing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Brandin

A comprehensive All-in-One solution

2019-05-21

It enhances my ability to have a detailed database of my clients, their purchase activity and browsing behaviors.

Pros

So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome resource for extra tips and immediate help.

Cons

There are new features added frequently. That is in itself a good thing. But it requires keeping up with the changes. A couple of times it resulted in me having to redo things. So sometimes the many different levels of complexity interfere with each other and create a bit extra work. Also, the initial learning was pretty time consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Heidi Bylsma

Kartra ~ Powerful, Robust, Do-It-All ~ All-in-One Software

2020-04-09

Sign ups or even payments. Now that I have learned my way around, it is relatively easy to do that!

Pros

Everything is right there in one place, integrating well with WebinarJam and EverWebinar.

Cons

2.) a way to set up a store of all the products or services I offer all in one "place"

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rob Tatro

survey

2020-04-09

I like Kartra and glad that I made the switch, it has saved us money but I sacrificed customer service.

Pros

The all in one concept, once I played around and got familiar with the platform it is very easy to use.

Cons

The lack of integration with other products, no quiz, the extra charge for bandwidth, the lack of customer service.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Kleo Merrick

The best investment we made for our business

2020-04-09

Wonderful having everything in one place for us to access.

Pros

So easy and step-by-step to use, especially when you're not very technical.

Cons

Faster importing of lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Price

Great all-in-one option

2019-05-19

Fantastic. In fact, I'd like to know is there is any referral system (other than being a full-on official affiliate) as I have a couple of other biz friends that I'd love to recommend this to.

Pros

When deciding to buy: That everything I need is in one platform - membership/content hosting, payment/checkout, email system etc.

Cons

Not able to have custom fields in checkout or in emails (Didn't have weekly payment option before, but does now - yay!)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard Winfield

Answer to my dreams

2020-04-09

With Kartra I have built an integrated family of three websites in my first year.

Pros

It does everything that I need; where it has not been complete, features have been added. Integrated with WebinarJam.

Cons

I believe that if we could have folder delimiters (/) in URLs this would improve SEO.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexandre Spiga

Good!

2020-04-09

It's a great tool, definitely, made by marketers for marketers. The all in one is great but it has the defauts of its qualities: overall the whole machine may tend to be slow and many operations and clicks and options are mandatory to do s single task.

Pros

The support is very good, although sometimes answers may be a bit generic (copy/paste templates).

Cons

This is the same for emails, or forms… That's a waste of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jacque Elias

Beginner or Advanced... You'll love Kartra.

2020-04-10

Kartra allows use to develop expert digital marketing campaigns with beginner knowledge.

Pros

Having option forms, landing pages, automations, tagging, email sequences, products, membership areas and more all in one system means they talk to each other without external integrations.

Cons

Some features found in other web apps are still being developed in Kartra. However, they release new features all the time, so it is worth sticking around.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan Teixeira

Jack of All Trades, Master of None

2019-08-10

We used Kartra to create landing pages and membership sites.

Pros

Wow, there are a LOT of features, and a lot of neat, personalization/targeting things you can do when you use Kartra for email, landing pages, membership site, etc.

Cons

The user interface is ugly and hard to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more