Magento Commerce Features

Magento Commerce

Site content and customer journey management for eCommerce

4.31/5 (501 reviews)

Magento Commerce Feature Summary

  • Advanced search, filters and navigation
  • Custom coupon creation
  • Custom desktop and mobile website creation
  • Customer loyalty schemes and rewards
  • Gift registry, gift cards and store credit
  • Intuitive recommendation engine
  • Multiple payment and shipping options
  • PCI-DSS compliant
  • Personalized shopping experiences
  • Product recommendations, up-selling and cross-selling
  • Product review promotion
  • Site previews before launch
  • System, database and media backup
  • Targeted promotions
  • Wish lists

Competitor Feature Comparison

API
Activity Dashboard
Analytics
Automatic Backup
Automatic Notifications
Backup Management
Behavior Tracking
Business Intelligence
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Categorization
Conditional Logic
Content Filter
Content Library
Content Management
Content Repository
Customer Accounts
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Data Import
Discount Management
Drag & Drop Interface
Electronic Payments
Engagement Analytics
Gift Card System
History Tracking
Loyalty Program
Monitoring
Multi-Country
Multi-Currency
Multi-Language
Multi-Location
Order Management
Order Processing
PCI DSS Compliance
POS
POS Integration
Preview Functionality
Price Management
Product Catalog
Product Data Management
Promotions Management
Ratings & Reviews
Reminders
Reporting & Statistics
Rewards Management
SEO Management
Sales Analytics
Sales Orders
Sales Reporting
Search Functionality
Shipping Management
Shopping Cart
Social Media Integration
Tagging
Third Party Integration
Visitor Management
Website Management
eCommerce Management
Learn moreCompare App
API
Activity Dashboard
Analytics
Automatic Backup
Automatic Notifications
Backup Management
Behavior Tracking
Business Intelligence
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Categorization
Conditional Logic
Content Filter
Content Library
Content Management
Content Repository
Customer Accounts
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Data Import
Discount Management
Drag & Drop Interface
Electronic Payments
Engagement Analytics
Gift Card System
History Tracking
Loyalty Program
Monitoring
Multi-Country
Multi-Currency
Multi-Language
Multi-Location
Order Management
Order Processing
PCI DSS Compliance
POS
POS Integration
Preview Functionality
Price Management
Product Catalog
Product Data Management
Promotions Management
Ratings & Reviews
Reminders
Reporting & Statistics
Rewards Management
SEO Management
Sales Analytics
Sales Orders
Sales Reporting
Search Functionality
Shipping Management
Shopping Cart
Social Media Integration
Tagging
Third Party Integration
Visitor Management
Website Management
eCommerce Management
Visit WebsiteCompare App
API
Activity Dashboard
Analytics
Automatic Backup
Automatic Notifications
Backup Management
Behavior Tracking
Business Intelligence
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Categorization
Conditional Logic
Content Filter
Content Library
Content Management
Content Repository
Customer Accounts
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Data Import
Discount Management
Drag & Drop Interface
Electronic Payments
Engagement Analytics
Gift Card System
History Tracking
Loyalty Program
Monitoring
Multi-Country
Multi-Currency
Multi-Language
Multi-Location
Order Management
Order Processing
PCI DSS Compliance
POS
POS Integration
Preview Functionality
Price Management
Product Catalog
Product Data Management
Promotions Management
Ratings & Reviews
Reminders
Reporting & Statistics
Rewards Management
SEO Management
Sales Analytics
Sales Orders
Sales Reporting
Search Functionality
Shipping Management
Shopping Cart
Social Media Integration
Tagging
Third Party Integration
Visitor Management
Website Management
eCommerce Management
Visit WebsiteCompare App

Mobile apps

Android App


22 reviews

Magento Commerce Feature Reviews

25 reviewers had the following to say about Magento Commerce's features:

Sebastian Sica

Magento is great

2017-09-15

Pros

Magento integrates seamlessly with our current inventory management system and all of our third party sellers.

Cons

I do not like having to process orders through fishbowl manually as the interface isn't all that friendly.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Automotive company, 51-200 employees)

Definitely the best ecommerce platform

2018-08-12

Magento has anything you'd ever need in a ecommerce platform, so that's why I recommend it 9/10 times.

Pros

It definitely has the most extensive feature list, that's for sure! Catalog management, SEO, gift registries, customer service, order management and dozens more!

Cons

It cannot get better for ecommerce.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bishal Gupta

Verified Reviewer

Easy and Flexible to Manage Contents

2018-12-19

Pros

It's a great Ecommerce Software, with a in-build multiple direct integration with Payment Gateway, inbuilt SEO Optimization features, incredible inventory management, with a great friendly user interface.

Cons

You will need to have technical knowledge cause there is so much of development and adjustment you will need to do by yourself. Last thing there Price is very high.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Felix Nyamweya

eCommerce Simplified

2019-01-09

Having worked with numerous eCommerce solutions, both free and paid, I would say Magento comes on top as the best ever.

Pros

It has all the necessary feature required for an eCommerce platform; from Search Engine Optimization to Catalog management.

Cons

In case you need a multi-vendor platform, you will have to add another third party extension as Magento itself does not offer that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 11-50 employees)

the key to business in e-commerce

2019-04-17

Every day I design UX / UI for stores on this platform and I know how much I can implement from my projects to Magento.

Pros

Magento is great a solution for medium and large stores. Management from the admin panel is relatively easy and the product management is very extensive.

Cons

We also need a professional team of specialists, and for inexperienced sellers, the amount of functionality can be overwhelming.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Khang Duy

Magento 2 Ecommerce Features

2016-12-14

Standard features come along with the open source Magento, so you can work on search engine optimization with tools for Google sitemaps, Google Content APIs and search engine friendly URLs.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Igor Borovikov

Simple online shopping management system

2018-11-27

Pros

Any store can be optimized for popular search engines.

Cons

Magento's online store management system lacks templates for store design.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Robust and easy to use eCommerce portal

2019-04-19

Pros

Multiple plugins are available for third-party integration.

Cons

If support is needed it's costly. Need a robust server as the software is heavy. Customization of the software is tough.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rohit Dhadwal

Magneto for e-commerce

2018-08-06

Great framework to develop e-commerce website or and other management system.

Pros

The variety of options for e-commerce shopping websites development is max .

Cons

Menus can be more visually appealing.price can be reduced would help more users of this.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristine Bradof

Magento Community V.1.9.3.6

2018-01-20

Both our website consultant and one of the third-party module developers have recommended against upgrading to the newer Magento platform, advising that it wouldn't reduce any of the problems we have experienced.

Pros

As a small nonprofit, we couldn't afford most ecommerce platforms, and Magento has worked reasonably well for us over the past 3-1/2 years.

Cons

Third-party modules have significant limitations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
Read more
Milana Reznik

A complex but very useful CMS

2018-02-17

Pros

All special offers of the store can be collected on one page of the site, and, to make it you can be excellent in design from all other pages.

Cons

CMS Magento is designed for experienced administrators, since the control panel in it is quite complicated, and you will either need to spend a lot of time studying it, or hire an experienced specialist.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rambanani Baloyi

Flexible Interface

2019-04-26

Pros

It is easy in third party integration with other platforms like payment gateways.

Cons

The loading time of Magento is very slow compared to other ecommerce platforms.

Rating breakdown

Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Price Parker

Very nice! I love it!

2016-12-14

Standard features come along with the open source Magento, so you can work on search engine optimization with tools for Google sitemaps, Google Content APIs and search engine friendly URLs.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 51-200 employees)

All you need to know about Magento

2019-10-09

If you are running an ecommerce store for a very large catalog of products then you should definitely give it a try.

Pros

It is one of the most widely used ecommerce platforms used to run a fully functional online store to sell products and generate revenue. 2.

Cons

Being one of the most widely used ecommerce platform it also has some limitations considering thw fact that it doesn’t provide complete access to its core files to do some code injection and stuff like that. 2.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Stadler

Complicated code, too many different files for one task, good backend.

2017-09-15

Learned something about open database structures, about MVC-modelling, but lost a lot of unpaid time for debugging a little changes.

Pros

Beautiful templates available.

Cons

There is not only one way to reach a goal, but many - hence you need to search lots of places when you want to change a template or a functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
Martha (MIA) Soto

Features is what this software has the most!

2018-05-03

Pros

Ecommerce is now what's taking over the traditional marketing, and this platform offers inventory management, coupon management and marketing tools.

Cons

I'm considering upgrading my Magento version in the future, however it leans to the expensive side.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Italo Pedrosa

In this era of electronic commerce, Magento is a very complete and reliable tool.

2018-06-16

Good application for the management of inventory, customers and transactions of electronic commerce

Pros

I think it is a very complete and robust electronic commerce tool.

Cons

In spite of everything that I like, it does not seem an easy tool to install and intuitive, it requires some experience to be able to understand it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristi Davis

Magento is a Leader in its Field

2019-01-08

It h as custom design tools, SEO management, and product management to really streamline your business.

Pros

I like that it has such an extensive list of things you can do with it. From SEO marketing, to product management, to helping checkout, it's pretty awesome.

Cons

For a beginner, it's really hard to understand. You need a lot of walk-throughs and guidance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 10001+ employees)

E-Commerce Centered CMS

2018-10-05

Pros

Unlike WordPress or Joomla, Magento comes built with core features such as shopping cart, product catalog, and payment processing.

Cons

The back office management side of Magento can be confusing and does demand a decent learning curve especially if this is a users first time using a CMS.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Oshan Madusanka

Magento : Perfect eCommerce platform

2018-11-13

More than just an ordinary eCommerce platform which is efficient and effective .

Pros

Magento is suitable for any business group whether it is a small or large business and its admin dashboard will provide a perfect overview of the business.We can use free and paid plugins as our requirements.It is a Responsive eCommerce platform which can runs on any mobile or computer devices and also Highly customizable and developer friendly CMS platform.Enriched with important features and functionalities to provide everything in a one platform.

Cons

The main con according to me is, when i need to edit the content of a page it will give us only a small size text area(text box) which is difficult to work with using mouse scroll and also If we are having large number of products website may slow with its performance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Luis Alfredo Villaruel Especialista en Telecomunicaciones

Excellent experience when managing content and product configuration.

2018-06-26

Very complete management modules for the customization of my store. ease in managing the internal functionality of the web.

Pros

Magento offers everything you need to start and manage an e-commerce business. It provides tools to boost traffic, sales and customer participation. It allows adapting any aspect of your site, making it fully scalable to the needs of the business. Recommended as the best e-commerce software for fast growing companies and online businesses, it is an advanced solution that requires the developer's implementation and, as such, offers flexibility and complete customization.

Cons

You must be a trained person to manage the content and products of your store.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Viktor Lukyanenko

Flexible, scalable e-commence platform

2018-02-16

Pros

Powerful back end control panel, well documented API, a lot of third party modules.

Cons

Lack of reporting options, quite primitive CMS module (for 1.X version).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Sachith Deshan

For Large Scale Businesses

2019-10-30

Moreover, Magento allows its users to automatically update their E-commerce websites and offers companies with solutions and an extensive support network.

Pros

Such valuable information helps them to improve their catalogs and marketing in the future.

Cons

Charges: No doubt Magento is great software but nothing comes for free, some of the features offered by Magento do not come for free and a subscription is required to gain access to them which seems to be pretty hefty unless the business is running successfully.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Roman Katerinchik

Very flexible system

2019-04-30

Pros

A system with high flexibility, easily changeable templates and easy integration with other platforms.

Cons

Loading pages in Magento is an order of magnitude slower than on other e-commerce platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jimmi Ng`ang`a

Need an e-commerce website? Look no further

2018-05-09

Great e-commerce CMS allowing for orderly product, vendor and client management.

Pros

Very rich in extensions and features almost making it impossible for developers to fail to meet their client's project scopes and expectations. Given that the multi vendor features are setup perfectly and are functioning as desired it gives a very stable system.

Cons

Seems to be difficult and slow to run from the localhost as it requires a powerful server. I think this can be considered by the software developer team to allow for better a localhost environment to allow for better testing before live production.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more