Shopify Pricing, Features, Reviews & Comparison of Alternatives


Everything you need to sell anywhere. Trusted by 160k stores

4.47/5 (2,456 reviews)

Shopify overview

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe and 4 other markets, India, Latin America, Mexico, United Kingdom

Supported languages

Shopify screenshot: Product pageShopify POS: Sell your products at markets, pop‑ups, or in‑store with the Shopify POS app and readerShopify screenshot: OrdersShopify screenshot: App - Orders pageShopify screenshot: POS - Sell in-person, online or BOTHShopify screenshot: Performance OverviewShopify screenshot: Main admin panelShopify screenshot: Mobile app - manage your store from your iPad or iPhoneShopify screenshot: Mobile dashboardShopify Introduces a New Way to Sell, Right in Facebook Messenger

Shopify reviews

Value for money
Ease of use
Customer support
Jamie Hurley

Amazing eCommerce platform for novices and developers alike!

Used daily for 2+ years
Reviewed 2019-07-31
Review Source: Capterra

I've been running an eCommerce shop for 5 years on Shopify. Easy setup and easy import of products from a CSV file. The app store has a large variety of free and paid plugins that deal with all the edge cases and shortcomings of Shopify. I've been able to import multiple other platforms and convert a Shopify store in a matter of hours. The user interface is intuitive and simple to navigate. In the last few years, adding channels to sell on such as Houzz and Facebook have made a big difference in being able to get visibility into our products. The ability to quickly change themes and customize using the Liquid language is quite nice for developers using this product.

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Good tool to manage commerce easily

Used monthly for 2+ years
Reviewed 2019-07-30
Review Source: Capterra

Shopify is a very good to manage you ecommerce even if you don't have many departments or people helping you our with your online store. To start, it is very intuitive, both the front end and the back end part. It guides you through all the process to creating the layout of your website offering multiple templates, product pages, descriptions to the payment processing to the shipping options parts. You can do all by yourself without needing much experience. This tool offers different plans, so make sure to read and choose the one that fits better with your business model. All plans allows you to upload products with no limits. Plans focus on number of accounts and other shop features. What I like more about Shopify, is that it offers their own payment platform (with many options) so no need to bother with an external provider if you don't have one. If you do, you can integrate it too. Shopify also offers the possibility to calculate taxes according to the country and the possibility to restrict your shipping area. Some features are a bit limited but you can find many options/plug ins on the marketplace. Needless to say, just be sure to give a check of all the features of the website everytime you install a plug in.

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I use Shopify for all my Ecommerce Businesses

Used weekly for 1-2 years
Reviewed 2019-05-02
Review Source: Capterra

I built both shopify stores from scratch without prior knowledge and it took me about a full week to get the hang of things. I would make adjustments as I could to help convert customers. I still feel like it's the best place to only sell products but still a bit costly to make a really nice design. I now hire virtual assistants to make all the changes on the site and manage it but that can cost too so it's great there are API's to help grow the business, which all cost more money though, some are free (Reddit, pinterest). Overall, I will still use the software.

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Judah Parness

OK but MUCH room for improvement

Used daily for 2+ years
Reviewed 2019-02-08
Review Source: Capterra

2014 = great 2018 = terrible I would encourage rep. to contact me.

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Brandon Muzny

Very easy to get started with advanced features for those who need it

Used weekly for 2+ years
Reviewed 2018-10-16
Review Source: Software Advice

For the price of the software, it is hard to complain about anything. It is super easy to set up and manage, tons of usability and plugins for advanced features, great customer service.

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Shopify pricing

Starting from
Pricing options
Free trial
View Pricing Plans

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

Shopify features

Activity Dashboard
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Electronic Payments
Product Catalog
Third Party Integration
Website Management
eCommerce Management

Access Control (59 other apps)
Automatic Notifications (77 other apps)
Custom Forms (68 other apps)
Drag & Drop Interface (90 other apps)
Reporting & Statistics (79 other apps)
Search Functionality (83 other apps)
Social Media Integration (61 other apps)
Template Management (57 other apps)
eCommerce Integration (59 other apps)

Additional information for Shopify

Key features of Shopify

  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell on Facebook
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Shopify Mobile - update your store or inventory
  • Search engine optimized (SEO)
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Full blogging platform
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth
  • Custom domain name
  • 100+ professional themes
View All Features


Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Shopify handles everything from marketing and payments, to secure checkout and shipping.

Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.