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Shopify vs Instapage Comparison

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Overview

Category Leaders

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Instapage lets you create, optimize, personalize, and analyze post-click pages for to turn more of your advertising clicks...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

29

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,671

1,283

237

55

41

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

190

92

21

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

We love that is is really use to use, to manage the products and check the orders. It is very user friendly, which is really helpful when you have a large team.

NB

Natasha B.

I love everything about Shopify, I mean, it has a great price, has amazing themes in terms of design and user experience, shopify's got it all, really, I highly reccomend it.

bm

bruna m.

I have had a pleasant experience so far and I highly recommend it to anyone looking for affordable prices.

Miguel R.

Pros

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

John R.

Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys. And thank you for an awesome product such as Instapage.

CE

Claudiu E.

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

AR

Anonymous Reviewer

Cons

Was not very much support on the stubborn aps that refuse to leave when you delete them.

AR

Anonymous Reviewer

Sometimes on the app I have trouble tracking my package either error from the sending company or from the something on my end in not understanding the app to it's fullest.

Heather W.

Bad practice, leaves a bad taste in the mouth. No other company does that.

LB

Lana B.

Cons

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

CC

Carmen C.

InstaPage got too greedy and may be conducting bad business practice.

GM

Gustavo M.

After awhile Instagram gets boring it needs something to bring some light to it.

FS

Fasiyyah S.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features45
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Gift Card Management
  • Heatmaps
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Mobile Access
  • Mobile Commerce
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Store
  • Multivariate Testing
  • Order Management
  • Order Processing
  • Personalization
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search Marketing
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Split Testing
  • Tagging
  • Third Party Integrations
  • Visual Analytics
  • Visual Editor
  • Website Analytics
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management
  • Total features67
  • AB Testing
  • API
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Display Ad Management
  • Drag & Drop
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Gift Card Management
  • Heatmaps
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Mobile Access
  • Mobile Commerce
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Store
  • Multivariate Testing
  • Order Management
  • Order Processing
  • Personalization
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search Marketing
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Split Testing
  • Tagging
  • Third Party Integrations
  • Visual Analytics
  • Visual Editor
  • Website Analytics
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1096
  • AWeber
  • Authorize.net
  • BigCommerce
  • Facebook
  • Google Analytics
  • Instagram
  • Magento Commerce
  • Mailchimp
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations95
  • AWeber
  • Authorize.net
  • BigCommerce
  • Facebook
  • Google Analytics
  • Instagram
  • Magento Commerce
  • Mailchimp
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Shopify logo

Shopify

A Startups Best Friend for E-Commerce

Reviewed 6 years ago

I first started using Shopify for a health startup. With in-house programmers we could have used something more customized however Shopify is just so simple to use and can be up and connected in minutes. It's the only platform I advise E-Comm startups to use after they done their testing and MVP... so before getting on Shopify doing some tests with Instapage landers or other things is a first step.

Pros

Easy to use and connects into virtually everything you would need to run your business. Also they take a lot of the tech headache out of the game since they host the site and have a library of free and paid templates.

Cons

Adding on additional apps can get out of control from a overload of tools and from a cost structure since most apps are used as continuity. For larger stores doing a custom route or larger platform may be a better option. I also don't like being penalized for using Stripe since it's outside their platform... but I get it from their point of view.