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Shopify vs Optimizely Comparison

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Overview

Category Leaders

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

29

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

50000

/yryear
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,361

1,171

221

48

40

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

5

4

3

2

1

55

28

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I've been super happy with it and their product only gets better and better as more third-party companies have smooth integrations.
Most satisfied software and the website ever,categories and edditing methods are perfect and easy as nothing,even for a person who dont know about website creating, im satisfied.
Good, I have recommended it to multiple friends. I think it could use some updating but overall it's a great startup for businesses.

Pros

It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.
It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing.
Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early.

Cons

Was not very much support on the stubborn aps that refuse to leave when you delete them.
Sometimes on the app I have trouble tracking my package either error from the sending company or from the something on my end in not understanding the app to it's fullest.
Bad practice, leaves a bad taste in the mouth. No other company does that.

Cons

Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.
Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.
The problem with Optimizely is that it make take a long time to create the different variant for the tests.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features61
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Advertising Management
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Collaboration Tools
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Accounts
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Invitations & Reminders
  • Email Marketing
  • Email Templates
  • Event Tracking
  • Experience Management
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Gift Card Management
  • Heatmaps
  • Image Library
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Label Printing
  • Landing Pages/Web Forms
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Department/Project
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Order Management
  • Order Processing
  • PCI Compliance
  • Performance Metrics
  • Prioritization
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Project Management
  • Project Planning
  • Project Tracking
  • Promotions Management
  • Ratings / Reviews
  • Real Time Data
  • Real Time Editing
  • Real-time Updates
  • Recommendations
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Automation
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Single Sign On
  • Split Testing
  • Statistical Analysis
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Two-Factor Authentication
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management
  • Total features57
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Advertising Management
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Collaboration Tools
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Accounts
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Invitations & Reminders
  • Email Marketing
  • Email Templates
  • Event Tracking
  • Experience Management
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Gift Card Management
  • Heatmaps
  • Image Library
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Label Printing
  • Landing Pages/Web Forms
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Department/Project
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Order Management
  • Order Processing
  • PCI Compliance
  • Performance Metrics
  • Prioritization
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Project Management
  • Project Planning
  • Project Tracking
  • Promotions Management
  • Ratings / Reviews
  • Real Time Data
  • Real Time Editing
  • Real-time Updates
  • Recommendations
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Automation
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Single Sign On
  • Split Testing
  • Statistical Analysis
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Two-Factor Authentication
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Personalization
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations949
  • Authorize.net
  • BigCommerce
  • Dropbox Business
  • Facebook
  • Google Analytics
  • Instagram
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations96
  • Authorize.net
  • BigCommerce
  • Dropbox Business
  • Facebook
  • Google Analytics
  • Instagram
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

Easy to use for non-developers

Reviewed 3 years ago
Pros

It is easy to use and get started. Anyone can start their own online store within one day of work. Catered more towards non developers.

Cons

Has minimal features for optimization like gzip compression, browser caching, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Shopify logo

Shopify

Good for What it Offers

Reviewed 2 years ago

My experience wasn't bad at all. The interface was easy to design my clients website(s) and offered what one would expect of a website builder.

Pros

Easy to get started with for a busy business owner looking to get online with their products quickly.

Cons

Lacks the search engine optimization benefits of other options such as Wordpress.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Shopify logo

Shopify

The easiest way to make an online store

Reviewed 2 months ago
Pros

The easiest way to make an online store. When you are at the beginning of the road, in order not to have big expenses, it is the easiest to start with a ready-made online store that you can configure in a few clicks.

Cons

It would be good to be able to edit the site's files for more in-depth optimization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Shopify logo

Shopify

Good, but I think there is better software around

Reviewed a year ago

ok, but I have changed to woocommerace

Pros

Easy to use and to get started with. You get a good looking site that works well without having any technical knowledge.

Cons

Can be hard to make template changes, the pages don't load as fast as I'd like. Harder to optimize for seo

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Best e-commerce CMS

Reviewed 2 years ago

I have already launched several ecommerce stores (no dropshipping, real brands) and they're working really nicely.

Pros

I really really love Shopify - this is really easy-to-use, intuitive web site builder for ecommerce businesses. Needless to mention lighting fast hosting. Love their customer support which is available 24x7!

Cons

I would share my personal experience - but their free themes really lack important features, also not really well optimized in terms of speed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Shopify logo

Shopify

The Basis For Any Online Store

Reviewed 3 years ago

When I have clients who are building a ecomm website, I urge them all to start their search with Shopify and try to find reasons why that won't work (specific technical needs, etc). If they can't find the reasons, Shopify is their answer.

Pros

I'm a digital marketer specializing​ in ecommerce and I love working with Shopify clients. Product data, shopping feeds, etc are always much easier to manage than any other shopping cart engine.

Cons

There are a few conversion optimization features I would prefer Shopify have - especially around the checkout flow. But those are ticky-tack criticisms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopify logo

Shopify

A very strong Ecommerce platform

Reviewed 2 months ago

If you're starting your own webshop, Shopify is a really easy to set up platform with very decent results.

Pros

Shopify is one of the leading SaaS Ecommerce platforms. I don't run a Shopify shop myself, but I'm familiar with their product. It's a very good platform with lots of out-of-the-box capabilities. They don't have a big market share in the Netherlands but I do see enormous potential for Shopify in our market. We will also look into building a plugin for this platform.

Cons

Since its SaaS and not open source you need to rely on build plugins to optimize your platform. Specific customizations may be limited.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Good platform for those who want to start ecommerce website

Reviewed 2 years ago

I'm an SEO specialist and some of our clients have websites on Shopify. They are pretty fast.

Pros

Easy to set up a shop, free plugins and themes. Also, the Shopify platform is well optimized for SEO, which is great.

Cons

If you want to build your "website empire" and make millions, Shopify it's not the best platform. Your website and everything on it belongs to Shopify.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Shopify logo

Shopify

Shopify: nearly everything you could need to for eComm

Reviewed 2 years ago
Pros

Shopify does so many things so well. There payment system is great, their load times/optimization is great, and their ease of use is high.

Cons

Some very basic functionality like improved shipping customization is left to 3rd party apps to provide. Costs can get high if you're trying to build a truly custom site without dev experience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Shopify logo

Shopify

Shopify's only issues is it's Google Analytics integration

Reviewed 2 years ago

Overall Shopify gets the job done. But attributing sales to various marketing channels has been incredibly hard.

Pros

Updating content is easy and there are apps that are similar to WordPress plugins. These apps help you optimize your blog and increase your site conversions.

Cons

I have tried for a while now to align our ecommerce data in Google Analytics with our Shopify data but it doesn't match up. You cannot put GA code on checkout pages.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

Shopify is king for a reason.

Reviewed 2 years ago

Shopify is the king of eCommerce stores for a reason. I've used it to set up stores of my own and have needed to manage it occasionally for clients. It makes life easy.

Pros

Ease of use. The entire process to setup and optimize an online store takes a few hours. It will even look nice, with very little effort.

Cons

It's pretty pricey compared to other eCommerce software, so it could be tough for a startup entrepreneur to maintain for long. But it's the best to find out when a client is using it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Shopify logo

Shopify

Robust platform

Reviewed 3 years ago
Pros

I really like how intuitive Shopify is. Ease of use in setting up as well as tons of custom reports and optimization suggestions. Most definitely recommend.

Cons

Any time you change from one e commerce platform to another there is a learning curve, if anything I would say that was the most painful part of getting started.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Shopify logo

Shopify

Great for starting a business overnight. Shopify really takes you step by step through the process.

Reviewed 3 years ago
Pros

The ease of use for first-time business owners. Shopify really takes you through the process from launch to optimization to automation. They really want to see business succeed.

Cons

Shared servers really slow down your site in peak times. Fairly limited on the web development side of the platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Extremely easy to use e-commerce site with tons of features.

Reviewed 3 years ago

Selling online.

Pros

You are able to get going right off the bat with your site, using templates and their built in guides & apps to start selling basically the day you create your site. Its straightforward and very simple UI make it easy to keep track of sales, shipping and everything else.

Cons

Would like to have more free apps or trial software without surrendering credit card information, that way we can optimize sites in different ways without having to pay high subscription costs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Shopify Review

Reviewed 4 months ago
Pros

Shopify is great for small businesses as it provides a lot of tools and guidance to figure out online businesses. Love all the tools they provide to help with optimizing online businesses.

Cons

Sometimes it can take a while to get a hold of support for help but it's understandable with the amount of people that use Shopify.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopify logo

Shopify

Shopify is a great e-commerce solution

Reviewed 2 years ago

Overall Shopify is a great platform for having an online presence in the e-commerce world.

Pros

Shopify is easy to set up, easy to use, and easy to begin making money (provided that you have customers). Their platform integrates with tons of other software, apps, and features. They provide very aesthetically pleasing themes (both free and paid), and their app store is full of add-on services to help optimize your e-commerce business.

Cons

Shopify can be a bit expensive if you go for the middle or highest tier. Also, there is a bit of a learning curve for optimizing your store (particularly if you are using drop shipping).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopify logo

Shopify

Great Platform For Beginners

Reviewed 2 years ago
Pros

I basically started my store on a whim and Shopify seemed like the most popular and user-friendly option. I still have a lot to learn to really customize and optimize, but setup was easy .

Cons

Sometimes things I'm looking for to customize or add capabilities are hard to find, but I think I just need to spend more time learning.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Shopify Rocks!

Reviewed 3 years ago

We transferred our security and electronics store from Yahoo over to Shopify and couldn't have been happier. We started building websites and selling online back in 1998 before Google was a search engine - so we had to use some fairly primitive site building tools during those way-back years. But we jumped right into Shopify and started selling without missing a beat. People are flat out getting rich with Shopify stores if they know what they're doing - great eCommerce platform!

Pros

Shopify is easy to set up - even for beginners. It's a very powerful eCommerce platform and we made up to $30K a month in our eCommerce business - and our business was mentioned on Forbes. Shopify made that possible!

Cons

I don't like that they use the "Fluid" code instead of typical HTML. I don't like that you are forced to call your product categories " /collections/ " in the URL string. ...It's bad for search engine optimization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Excellent e-commerce solution for small business

Reviewed 9 months ago

We've helped several clients increase their online sales by optimizing Shopify stores. It's important to actively promote your shop, however. Shopify itself doesn't drive traffic, so you can't just set up a store and expect people to show up.

Pros

Shopify makes it relatively easy to set up an online storefront, and it can be used to manage inventory, communicate with customers, and even manage offline sales.

Cons

The analytics seem to be less detailed than I'd like. Google Analytics is still necessary in order to understand where your organic traffic is coming from.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Shopify logo

Shopify

Anyone Can Sell Online

Reviewed 2 years ago

I'm using and helping my clients with their shopify stores. They're making good and it's good to manage and optimize stores with ease. I suggest Shopify for store users and unique product owners due to its ease of use and access.

Pros

Easy to setup online store Easy to manage Easy to get payment Option to add more functionalities Best support

Cons

To non-coder sometime it becomes irritating when things goes wrong. Want better drag and drop options such that can make my stores awesome and stand out in competition.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

Shopify may appear expensive but it is worth every penny!

Reviewed 3 years ago
Pros

Shopify themes (good ones) offer unmatched performance as far as average page load speed, User Experience and User Interface are extremely intuitive and Search Engine Optimization is a walk in the park as most themes have it readily available.

Cons

It is more limited that wordpress as far as page customization for non-programmers content managers. It is possible to code to some extend but the page builders are no where near Wordpress page builder such as Visual Composer for example.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Shopify logo

Shopify

Lagalactique (shopify store)

Reviewed 2 years ago

It's been good but I've been spending too much without actually working on the store

Pros

Makes it easy and relatively cheap to start an online store. There are good looking themes that come with the subscription. Useful apps can be added to the software. First month was free. Loads of tutorials and info on how to optimize store

Cons

Menus a little confusing sometimes. Navigation could be improved. Some functionalities hard to customize for some themes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

Shopify is best platform for E-commerce

Reviewed 2 years ago

Overall, the experience has been great. Shopify helped give me way more insights into what my customers were doing, that I just was not getting from my other provider.

Pros

so many plugins! Shopify makes it really easy to start an e-commerce store. You can have store up and running very quickly. you can also optimize it very easily with all the integrations they have. The news letters are good reads as well.

Cons