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Content Hub vs Klaviyo Comparison

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Overview

Content Hub is a content lifecycle and digital asset management platform to store, categorize, and search high volumes of...

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

27

5

4

3

2

1

11

11

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.7

283

5

4

3

2

1

209

60

11

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Content Hub enables me to organize my webpages easily. It's ability to allow users to edit and publish articles and reports on the same page is fantastic.
I like that this software has multiple stages of approval before changes are published allowing you to be sure that you are publishing exactly what you want.
Content Hub allows me to maintain vital information on websites and helps me effectively communicate what I desire to my audience.

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Cons

The layout is extremely outdated and could use a fresh build. The tool itself also lacks reactivity and can be slow as hell at times.
Exceptionally unintuitive, complex with confusing and inconsistent naming conventions.
The aesthetics are outdated. I have never fully learned how to use this software because no one in my organization knows.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features40
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Event Triggered Actions
  • File Conversion
  • Filtering
  • For Small Businesses
  • Full Text Search
  • Image Editing
  • Image Library
  • Information Governance
  • Landing Pages/Web Forms
  • Lead Generation
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features63
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Event Triggered Actions
  • File Conversion
  • Filtering
  • For Small Businesses
  • Full Text Search
  • Image Editing
  • Image Library
  • Information Governance
  • Landing Pages/Web Forms
  • Lead Generation
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations30
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations198
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo is so easy to use, segment, perform A/B tests and for reporting!

Reviewed 2 months ago

I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!

Pros

I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

Cons

It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

Love the customization available, and solid integration with Shopify

Reviewed 5 years ago

This has really helped with conversions by tracking and focussing on customer behaviour.

Pros

Tracks customer behaviour in real time. Great for personalization with dynamic content tags. Integration with Shopify is awesome!

Cons

It takes a while to get your head around some of the settings and setting it up. To make the most of it, some basic coding knowledge will help. Otherwise, I would recommend getting an expert to help with setup.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Well worth the money

Reviewed 3 months ago

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Klaviyo logo

Klaviyo

Jewelry Brand Review

Reviewed 7 months ago

Power of email is real. Support is good. Webinars are useful to get good tips.

Pros

Flows - automation Analytics - digging deeper in the profiles Forms - implementing on our site and being able to capture emails directly

Cons

Fonts Creating segment definitions not as intuitive Better way of organizing uploaded images so you can search easier Linking content from site - search capability needs to be better Wish editing tools for images were more robust

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Easy to Use and Incredibly Powerful!

Reviewed 6 years ago

I was new to Klaviyo and, based on a recommendation, decided to use it with a new Shopify store I was rolling out. Wow, what an incredible piece of software! It integrates beautifully with Shopify, giving me all kinds of power to add customers to email flows or send them one-off emails based on a host of criteria. I can do everything you'd expect from a good email provider, plus things like send emails to everyone who browsed a certain page on the site or everyone who purchased a particular product or who had a certain order size or who hasn't purchased in a certain amount of time. The possibilities are endless. It's very straightforward and incredibly easy to use. I give it a hearty recommendation for Shopify store owners!

Pros

Ease of use, flexibility and power

Cons

A couple of limitations with its functionality and Shopify integration, such as not being able to trigger an email flow when a customer's shipment gets marked out for delivery, or not being able to save pre-configured blocks of content to drag and drop into every email.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo logo

Klaviyo

Excellent Email Marketing and Analytics Software

Reviewed 7 months ago

I enjoy using Klaviyo. Building new emails is easy (and fun) with their included templates and suggestions. The trainings and academy content helps to continue my professional development and means I am able to continue improving.

Pros

Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around.

Cons

When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Klaviyo logo

Klaviyo

Strong e-commerce action when immediate deployment is needed

Reviewed 4 years ago

As a digital marketer, Klaviyo's e-commerce ability is an invaluable time save. Establishing the nuts and bolts of the system is painless and consistent. Creating and maintaining on brand, elevated content is a challenge with the current template system.

Pros

Klaviyo seems to have been built for Shopify stores, so integration is incredibly fast with extensive features. Abandoned cart emails, welcome flows, newsletters, this is all auto-generated from templates nearly instantaneously. Functionality, reporting and delivery are all A+. Drag and drop is easy to use although not the most attractive email builder I've seen.

Cons

"Custom" templates are block creations which are very unappealing, but provided templates are very assertive in their look, meaning it might not translate well across brands. The email copy is subject to limitations from the template, and not the other way around. There is no landing page builder, which is a shame.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo logo

Klaviyo

excellent value for small marketing team

Reviewed 4 years ago
Pros

I helped a small team come up with new marketing campaign flows and improve existing ones for their email campaigns by working with them on content and design layout. They saw big improvements in customer win-backs, so I can't rate this product high enough.

Cons

I have carpal tunnel, so having to point and click around with the mouse is painful, but it must be done.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo logo

Klaviyo

Great Email Marketing Tool For Beginners and Ecommerce

Reviewed 3 years ago

Overall, Klaviyo has made setting up email marketing for my ecommerce websites super simple and effective. I would recommend to anyone that has an ecommerce site and wants to easily set up flows and make beautiful emails.

Pros

Klaviyo has easy to customize templates that make your emails look beautiful and creative. You do not need to know how to code in order to customize them. The pre-built automation flows make setting email marketing super easy. I love the drag and drop feature for setting up flows. It makes it easy to visualize and plan any campaign.

Cons

You have to be a paying member for live chat support. Regardless, the customer service is still super helpful. Just be aware that if you are on the free plan, you may have to email your questions. The pro, however, is that klaviyo has a bunch of content online that you can read to answer your own questions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo logo

Klaviyo

Klaviyo Review

Reviewed 24 days ago
Pros

Klaviyo it's an easy platform to use, it allows you to track how your users interact with every campaign you create and send; due to this, you can make changes to your content, and designs. It gives you accurate information if you have implemented the integrations to follow users on every stage, until its conversion.

Cons

It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to be.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo logo

Klaviyo

My favorite marketing tool

Reviewed 2 years ago

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo for Flows.

Reviewed 6 years ago

Klaviyo pairs incredibly well with Shopify data. It is an incredible medium for building an audience and for following up with customers with valuable information such as installation guides. We love to hear from our customers and queue up emails to check in and ask for real feedback months down the line. Klaviyo is a really useful tool for drafting emails for sorting through your customers and...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

It's as if I had the budget to hire a person to manage my email marketing strategy + implementation

Reviewed 6 years ago

Before Klaviyo: The newsletters got written eventually but clumsily, and not as often as I'd like. Follow-ups, re-engagement campaigns, customer win backs, cart and browse abandonment were either 1) not a thing or 2) a dry affair automated without the addition of rules to secure the right audience. Klaviyo changed everything, we are now rocking and rolling on a new level. We have been able to attribute...

Pros

I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently. My other favorite is the easy integrations with other apps I'm using to manage my eCommerce and Digital marketing systems.

Cons

No overall CTR metric available (only per-campaign), nor a metric for open-rate stats across all campaigns/flows. Needing more training to intuit the analytics panel and some features but they do not have phone training available, I've been using it for about two months now, and I have a few blind spots that I cannot intuit from the interface, which is now a problem for me. They answered what they could via email.