Sumo Features

Sumo

A free suite of tools for growing traffic on any website

3.81/5 (26 reviews)

Website & eCommerce Feature Comparison

Most popular features of all Website & eCommerce apps

API (150 other apps)
Access Control (39 other apps)
Activity Dashboard (56 other apps)
Automatic Notifications (54 other apps)
Content Management (57 other apps)
Custom Forms (48 other apps)
Customizable Branding (81 other apps)
Customizable Templates (75 other apps)
Data Import/Export (50 other apps)
Discount Management (39 other apps)
Drag & Drop Interface (55 other apps)
Electronic Payments (58 other apps)
Order Processing (39 other apps)
Product Catalog (54 other apps)
Reporting & Statistics (41 other apps)
SSL Security (40 other apps)
Search Functionality (54 other apps)
Social Media Integration (37 other apps)
Third Party Integration (82 other apps)
eCommerce Management (49 other apps)

Sumo Feature Reviews

24 reviewers had the following to say about Sumo's features:

Mateusz Pliszka

Verified Reviewer

Great way to engage website's users

2018-07-11

Pros

Free to use, easy to set well-designed, discrete pop-ups, sharing features engaging content shares on social

Cons

The settings interface could be quicker, sometimes it's difficult to handle settings, e.g. if you have a live chat installed at your website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great solution for popups that are ok with google and easy to setup online.

2018-08-02

Pros

They have lots of templates and bits you can use.

Cons

They could make the product more affordable, as the ongoing costs do add up if you want the full feature set. Plus they never added this to the appsumo site as a lifetime deal :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Hello, my friend! Thanks for sharing your thoughts with us! Did you know that we've lowered our Ecommerce plan to $79/mo if you subscribe for our annual membership? :)

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Anonymous
Marketing Manager (Marketing and Advertising company, 1-10 employees)
Verified Reviewer

Good looking forms, but the asynchronous loading doesn't help the business

2018-05-23

Pros

Note that I've only used the SumoMe forms. Ignore this review if you're using their other tools.

Cons

The page you worked on only loads the rest of the content and people scroll past the form (the form that doesn't load, because it's made to load asynchronously and it prioritizes the rest of the content before the form).

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Co-Founder (Music company, 1-10 employees)
Verified Reviewer

Awful UI

2017-09-13

Pros

Sumome Got tons of features and themes for any kind of opt-in form, and it's easy to design and change the themes.

Cons

I think Sumome don't have any clue how much they have destroyed their UI over the past 2 years!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Read more
Malena Yu

Verified Reviewer

All in one social sharing tool

2018-04-03

Pros

We saw an immediate return on this product because of how our customers were able to engage the content provided by this product.

Cons

The user interface is not as friendly as most beginners would like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Xand Griffin

Verified Reviewer

Best Tool for Non-Technical Marketers Like Myself

2015-11-17

Capture leads where you hadn't before. Templates get you up and running instantly.

Pros

Amazingly easy to install.

Cons

You can't integrate with HubSpot until you pay for it.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Amirullah Chang

Marketing platform for your website

2018-08-28

Pros

Ease of use and feature integration.

Cons

Not a big fan of Sumo or King Sumo. It has a "Me too" feel to it. It looks like they copied Viral Loops

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristen Zalatan

A really nice popup builder

2018-08-22

It's great for content upgrades and redirecting viewers to a URL.

Pros

I like that it has various triggers and design options too.

Cons

It has some display related bugs and multiple accounts and sites gets confusing to manage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Thank you, Kristen! We are glad to have you!

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Megan Bungeroth

We use Sumo to add social buttons to our Wordpress sites and to grow newsletter lists

2018-07-10

Pros

I like that is collects all the data on social buttons and on newsletter subscriber acquisition fields all in one place.

Cons

It often feels buggy, and the changes I implement on the backend don't always show up, requiring me to repeat steps sometimes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Thanks for your review, Megan! We're constantly working on software improvements and value your input. If you experience any issues with the website, please don't hesitate to contact our Support Team.

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Tal Lior

They have some bugs but i tried the free version and they keep getting better and add capabilities

2018-09-17

Good. Gave me what I needed, free

Pros

Easy to use, great guides, helps achieve many marketing goals, combines analytics ontop of your website, great features

Cons

They are a very good company, brand

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Thanks for your review, Tal! We are always improving our plans and hope you can feel more confident in using them :)

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Anonymous
(Marketing and Advertising company, 11-50 employees)

Experience with Sumo

2018-09-11

Great product. Have set it up for a handful of clients to build out their email lists.

Pros

Sumo gives users the ability to do one of the most important things an online business needs to do: collect emails to grow their list. They do so with great pop-ups, welcome mat, and smart bars.

Cons

Some of the functionality is a bit clunky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


We're happy to have you as our customer. Thanks for the review!

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Audrey Saint-Clair

Verified Reviewer

Don't rely on customer support to get you going

2017-10-17

Pros

It was relatively easy to create my first popup, so the edior orks well.

Cons

The SUMO|website integration did not go so well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Jake The Film Guy

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

2018-06-03

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Pros

With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons

I already have built-in share buttons on my CMS that look great on mobile and on a desktop.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T
Good luck with your business!

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Barry Hawkins

Verified Reviewer

A simple way to increase the number of subscribers

2018-03-31

Pros

The tools of this program are easy to install and work on any website.

Cons

It seems to me that for the beginners the user interface will be a bit complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Good Concept, Terrible Execution

2018-07-02

Pros

I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.

Cons

Using the product is hard and the data you're provide on your popups is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Hello! Thank you for your review and I am sorry you've experienced issues with the software. We've made lots of updates to our service and hope you can reconsider using Sumo for you business. I highly recommend trying out our new Shortcuts feature :) Here is a link to free trial for you: http://bit.ly/2LBfk1T

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Sean Foo

Verified Reviewer

Good Straight Forward Way To Build Your Subscribers

2018-06-26

Pros

Great plugin for wordpress sites, helps to let your readers quickly share your articles & content to the rest of their network and the while.

Cons

While Sumo is great, it is not fully compatible with quite a few website platforms and builders that include Wix.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)
Verified Reviewer

bad product with a nice pack

2018-04-11

Pros

They know how to market themselves. They know how to convert users to pay. They are a profitable company.

Cons

UNUSABLE product. we only wanted to use ONE popup and couldnt Horrible customer support with limited knowledge about their own product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: GetApp
Helpful?   Yes   No
Read more
Crystal Ignatowski

Verified Reviewer

Many Tools in One Tool

2017-09-12

Pros

Sumo comes with many features that help improve your website: a welcome mat, floating share buttons, heat maps, content analysis, etc.

Cons

Had quite a few issues with the floating share buttons conflicting with our website theme, BUT, Sumo has great customer support, so they overcame that con and turned it into a pro.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Patrizio Racco

Verified Reviewer

It's basically a scam

2018-09-26

Pros

There's nothing that has added value to my website. These guys are just after making money quick. Really dodgy company.

Cons

I never received any email, reports, invoice...nothing!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

0/10
Source: GetApp
Helpful?   Yes   No
Read more
Barry Ortiz

Verified Reviewer

Do not seek for leads just get it with SumoMe

2018-04-07

Pros

Without a doubt, one of the greatest features of the software is the ability to keep track on all the movements of your clients on the website. You are able to see everything, what exactly do they click, where they go and so on. And also it was not so hard to implement on our website. Every successful business must have a good strategy. Without it there is no way that your business can reach the heist results. And SumoMe helped me to create the strategy through showing me everything that I needed to know about the desires and preferences of my clients while they were using my website.

Cons

From my life experience, I understood one crucial thing, that it's definitely better to pay for the qualitative product a little bit more than just waste your money on the cheap garbage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager, Audience Development (Online Media company, 51-200 employees)
Verified Reviewer

A Simple Tool with Powerful Results

2016-01-05

Very intuitive, easy to set up and monitor.

Pros

-Very easy to use -Set-and-forget -Pre-built popups to use in List Builder -Great value

Cons

None that I can think of.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director of Strategy, M&A & Business Development - UL Supply Chain & Sustainability (UL I&I, ULE) (Public Safety company, 10001+ employees)
Verified Reviewer

A great way to start lead capture

2016-06-08

I've been using SumoMe for about 4 months, it's super easy to implement and for a starter website it is phenomenal.

Pros

Free Simple Looks professional

Cons

The admin widget doesn't always show up on the page at first load

Rating breakdown

Value for money
Ease of use

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Venture Capital & Private Equity company, 11-50 employees)

Solid Product

2018-10-12

Pros

Overall my experience has been positive quite easy to use.

Cons

Onboarding was a little difficult but it finally got figured out

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Thanks for your review! Happy to have you as our customer <3

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Colleen Wool

I really like sumo. I use a lot of its features on my blog. It helped a lot.

2018-06-06

It helped incorporate features on my blog with ease that I wouldn't of been able to do otherwise.

Pros

I love that a lot of its features are easy to use.

Cons

I use the free version, and I wish it had more choices for that. I also wish it had better choices for email. I have to use another program for that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Sumo group


Hello, Colleen! Thanks for the warms words. I noticed that you are using our free version and would love to see more features and options under this version. We currently offer free 14 day trial of our Ecommerce plan. Check it out and see if it has what you are looking for: http://bit.ly/2LBfk1T

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