Sumo Pricing Plan & Cost Guide

Sumo

A free suite of tools for growing traffic on any website

4.14/5 (59 reviews)

Sumo Pricing

Starting from: $10.00/month

Pricing model: Free, Subscription

Free: FREE
Starter: $10/month
Pro: $100/month

Competitors Pricing

JotForm

Starting from: 29.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Stripe

Starting from: 0.30

NetSuite SuiteCommerce

Starting from: 40000.00

Nuxeo

Pricing model: Open Source, Subscription
Free Trial: Available

Sumo Pricing Reviews

Pros

  • I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.Douglas C.Read the full review
  • Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.Verified ReviewerRead the full review
  • Setting up Sumo on each of my websites was very intuitive and easy to accomplish. There are features that allow you to personalize the look and the experience visitors to the site will each have.Douglas C.Read the full review

Cons

  • We only wanted to use ONE popup and couldnt. Horrible customer support with limited knowledge about their own product.Verified ReviewerRead the full review
  • You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.Xand G.Read the full review
  • Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION!). We lost days to enable the implementation, and yet, the product isnt function.Verified ReviewerRead the full review
87%
recommended this to a friend or a colleague

10 reviewers had the following to say about Sumo's pricing:

Sharon V.

Great marketing tool

Used daily for less than 6 months
Reviewed 2019-12-13
Review Source: Capterra

It is a great tool for lead collection, and so far the most effective way to gather contacts but it can also get expensive

Pros
It has multiple types of pop-ups for lead collection and integrates with WordPress and my email management system

Cons
Their pricing is based on website views not on unique number of users, this means that it can get very expensive especially for websites with volumes of traffic

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

Minimize review

Anthony K.

Sumo review

Used weekly for 6-12 months
Reviewed 2019-08-13
Review Source: Capterra

Pros
Great value for money. We have generated thousands of leads for our company.

Cons
Often slow to respond to service requests.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

A Simple Tool with Powerful Results

Reviewed 2016-01-05
Review Source: GetApp

The List Builder app has helped us bring in an extra 100+ subscribers a month to our newsletters. Very intuitive, easy to set up and monitor. I highly recommend it!

Pros
-Very easy to use -Set-and-forget -Pre-built popups to use in List Builder -Great value

Cons
None that I can think of.

Rating breakdown

Value for money
Ease of use
Customer support

Minimize review

Anonymous

Great solution for popups that are ok with google and easy to setup online.

Used weekly for less than 6 months
Reviewed 2018-08-02
Review Source: Capterra

Pros
No updates, no software, just a few lines of code and an easy to use online interface. They have lots of templates and bits you can use.

Cons
They could make the product more affordable, as the ongoing costs do add up if you want the full feature set. Plus they never added this to the appsumo site as a lifetime deal :)

Response from Sumo group


Hello, my friend! Thanks for sharing your thoughts with us! Did you know that we've lowered our Ecommerce plan to $79/mo if you subscribe for our annual membership? :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

Patrizio R.

It's basically a scam

Used occasionally for less than 6 months
Reviewed 2018-09-26
Review Source: GetApp

Pros
There's nothing that has added value to my website. These guys are just after making money quick. Really dodgy company.

Cons
After my trial ended they proposed me another 30-day trial extension and a free strategy to use Sumo the best possible way. That was their trick to make me forget about them and start billing me. I never received any email, reports, invoice...nothing! Only recently, when I was checking my bank statement I realised that they have been billing me for 5 months. After asking for a refund as I asked to cancel my subscription at the end of the first trial, they simply replied with a NO, no refunds. Sumo does not add any value to a website! You can find better plugins that do more for less.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review

Anonymous

A great way to start lead capture

Reviewed 2016-06-08
Review Source: GetApp

I've been using SumoMe for about 4 months, it's super easy to implement and for a starter website it is phenomenal. I'm less sure about the advanced features (A/B testing, etc.) but the free tier is a phenomenal value

Pros
Free Simple Looks professional

Cons
The admin widget doesn't always show up on the page at first load

Rating breakdown

Value for money
Ease of use

Minimize review

Anonymous

An ideal way to start building a list

Used occasionally for 2+ years
Reviewed 2019-04-24
Review Source: Capterra

Great starter product, ironically with the type of offers provided by appsumo you'll probably end up ditching this for something else in the long run

Pros
Sumo allows you to quickly and easily grow a list using intuitive opt in forms You can build a large list of subscribers and then email them all within the free plan, which is great for starting out

Cons
Once you outgrow the free plan it starts getting expensive It improved over the time frame in which I was using it, but it did seem a bit sluggish

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

Minimize review

Xand G.

Best Tool for Non-Technical Marketers Like Myself

Reviewed 2015-11-17
Review Source: GetApp

Fabulous tool that I'm so, so happy to have discovered. I hesitated on installing for a long time, because I didn't want to destroy my website (hosted on HubSpot COS) but it was super easy to get set up and running. Super smart automated lead gen. Capture leads where you hadn't before. Templates get you up and running instantly.

Pros
Free for most things. Amazingly easy to install.

Cons
So expensive to get the better features. You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.

Rating breakdown

Value for money
Ease of use
Customer support

Minimize review

Holly A.

It's ok

Used weekly for less than 6 months
Reviewed 2020-05-20
Review Source: Capterra

I still use it and it's ok just wish they would work on a few things.

Pros
Ok so I do really like Sumo. I like how I can save email templates. I like that I can change my pop up box on my website. Their customer support is really good and someone always gets back to me.

Cons
There are a few issues. My emails don't always send out to all my subscribers which is really frustrating. I can't send more than one email in a 24 hour period so if I make a mistake on an email I can't then send out another one and I feel like the value for my money isn't the best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

Sachin E.

Stop Leaving Money On The Table!

Used daily for 2+ years
Reviewed 2019-01-03
Review Source: Capterra

Sumo which when I first started using was referred to as SumoMe has proven to be a worthy addition to my website arsenal and a valuable tool to recommend throughout my digital marketing consultancy. This set of tools has boost some of my clients email acquisition strategies as a number of clients where established brick and mortar stores but online virgins. SumoMe interface was really intuitive and presented very little headaches for my clients to wrap their heads around with a number of them collecting list of 1,000+ plus emails after previously struggling to even get 50 emails in the beginning. These tools definitely adds value to any arsenal !

Pros
Grow your email list seamlessly Address cart abandonment concerns Ability to collect email address from user on exit Discount Codes (ecommerce plan offers unique codes) Autoresponder And more

Cons
Free version advertises on your website Plans can be costly if site offers little ROI

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review