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The complete video marketing platform for businesses

(8)

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Wistia Features

Features Summary

Functionality

4.5

/5

169

Total features

69

8 categories

Wistia features

Access Controls/Permissions
Account Based Marketing
Activity Dashboard
Audience Engagement
Audio Capture
Audio Mixing
Audio/video file upload
Behavior Tracking

Common features of Video Hosting software

Access Controls/Permissions
Activity Dashboard
Audio/video file upload
Collaboration Tools
Content Library
Customizable Branding
Customizable CTAs
Data Import/Export

Price starts from

19

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

169

Price starts from

19

Per month

Total Features

69

Unique features

  • Visual Analytics

  • Video Marketing

  • Closed Captions

  • Live Streaming Production

Functionality

4.6

/5

2.5K

Price starts from

199

One-time payment

Total Features

18

Features in Common

11

Unique features

  • Text Overlay

  • Content Library

  • Text to Video

  • Watermarking

Functionality

4.7

/5

899

Price starts from

54.95

/user

Per year

Total Features

24

Features in Common

13

Unique features

  • Preview Functionality

  • Watermarking

  • Text Editing

  • Image Editing

Common Wistia comparisons

Reviewers who mentioned features said:

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Jacco d.

Photography, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Analytics for our videos

Reviewed 6 years ago

To better control and brand the video experience, as well as gain insights to how prospects interact with the videos, Wistia provides all the essentials functionalities.

Pros

The detailed analytics Wistia can provide for our videos is insightful, from regular views to advanced stats on rewatches, where people watched from and what part of the video they dropped off. Combined with integrations like Marketo we can capture leads and engage them along the way.

Cons

Watch that there is an added fee once you surpass the bandwidth limit, the cost of success!

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Samuel L.

Internet, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Wistia Has Helped Our Business Manage Hundreds Of Videos Inside An Intuitive Platform

Reviewed 7 years ago

Wistia lets our business manage videos and customize features to fit the aesthetic of each specific video.

Pros

Wistia lets you manage hundreds of videos with customizable features like video border color, gating content at the end of the video, and much more!

Cons

Some of the features like the gated content are only available on more expensive packages whereas they were complimentary when we first became customers.

AR
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Verified reviewer

Computer Software, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for an enrichment of user behaviour on video content

Reviewed 4 years ago

Overall - very positive! it's a simple tool with a huge impact on the engagements of users. so we're still using youtube videos for integrated traffic on the site whereas Wistia is used in a more strategic way on the site / landing pages and with deeper video content that relate to the later stages of the buying cycle to add scoring to the overall prospect.

Pros

1) using wistia to enrich the customer journey's data in understanding their overall engagement is really great. Wistia's API is really easy to use and integrates with other MA tools which allows you to get a better understanding of the scoring / engagement of a prospect in their overall buying cycle (while providing info such as watch time, play rate, engagement rate ...)

Cons

the design of the player is not fully customisable which is not always ideal for admins / marketers if you're trying for it to fit in a very slick way with your site / landing page

AR
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Verified reviewer

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Archive all my multimedia files.

Reviewed 6 years ago
Pros

What I like the most about Wistia is that I can store the videos to a server in the cloud and I guarantee that the information is secure, it can not be downloaded by unauthorized sources.

Cons

What I like the least about Wistia is that they increased their costs by monthly stored content and there are no annual contracts.

JL
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Justin L.

Hospital & Health Care, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wistia makes optimizing for conversion with video easier than any other solution I know of.

Reviewed 7 years ago

Provided a better-looking and more user friendly interface for the user side. Tons of controls and customization options that marketers will love. It's integrations also work very well for us, including its integration with Hubspot.

Pros

I love its integration with our CRM, its turnstile forms, and its video customization options. It offers a complete marketing-ready interface and, I believe, promotes a better user experience than other solutions.

Cons

I wish I had some negative feedback here to make my review more balanced, but I really don't. They used to have some issues with latency when customizing videos, but that's be resolved for my use case for months and months now.

AR
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Verified reviewer

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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It is a tool that allows you to add videos to marketing campaigns.

Reviewed 6 years ago
Pros

As a platform it allows you to define who will see your videos or not, as well as the time they connect with your multimedia content, the time they spend on your page.

Cons

Wistia has fulfilled our needs for content placement in support of our marketing campaigns, so far we have not had any major problems, however they have a help center to support the user if necessary

AR
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Verified reviewer

Higher Education, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing hosting site

Reviewed 5 years ago

My company is online education based, so we rely heavily on Wistia and they do not disappoint. Easy, clean, and runs very fast.

Pros

Our company uses Wistia to host all our video content and it is AMAZING. Quick upload times, very customizable, and new features are constantly being offered and updated.

Cons

I genuinely have no issues with Wistia, I've never had an issue with the hundreds of videos I have uploaded.

AM
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Andrew M.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love Wistia features and service

Reviewed 4 years ago

I personally have loved using Wistia. It is very user friendly and intuitive. The staff at Wistia are awesome and responsive to inquiries. I would highly recommend them.

Pros

There are many things to love about Wistia. Some of the key things that I liked most are: - The simple user interface - The ability to customize for conversions (end screens, chaptering, CTA's etc.) - The ability to connect to HubSpot CRM with a more holistic picture of a lead to see what video content they have engaged with - The ability to duplicate videos for different locations to isolate performance...

Cons

-I wish it would a little easier to customize end screens and CTA's. It would be nice if there was templates you could use and alter for these with your own content and brand. Or if there was a marketplace to purchase high converting designs. - It would be nice to be able to customize the channel page more with your own brand fonts and layout options. Again pre-done templates for this would be a great feature.

ES
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Ed S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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First class product and first class company, love Wistia

Reviewed 2 years ago

Excellent company to work with

Pros

Product feature rich and deep integrations with other leading software platform

Cons

Upper end on pricing and worth every dollar

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Yann I.

Online Media, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A powerful solution for video content creators

Reviewed 3 years ago
Pros

When I organized a virtual summit, I spent some time looking into platforms for hosting video content and I came across Wistia over, and over, again. It was a familiar name to me because many people in my space used it, so I decided to give it a try. I have to say that out of everything Wistia does, the one thing I think really sets the platform apart it its video player and how it empowers Wistia...

Cons

The one thing I was a big fan of, when it comes to Wistia, was the fact that the pricing was tied to the bandwidth. I know that this isn't something that's unique to Wistia but isn't necessarily ideal. Basically, the more people watch your video content, the more bandwidth is used and the higher your Wistia membership invoice is going to be...

DA
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Dave A.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simply the best!

Reviewed 6 months ago

Trusted partner for all our video hosting and marketing.

Pros

Rock solid performance, excellent feature set, comprehensive documentation, integrations that work out the box.

Cons

User management features could be more comprehensive, but definitely not a deal breaker.

CL
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Chelsea L.

Renewables & Environment, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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User friendly with tons of functionality

Reviewed 5 years ago

This is a company doing it right. They have really great training materials, both about how to use the product itself and industry best practices to help you build a video strategy. The customer service was very responsive and flexible. The user interface was so visual and intuitive to navigate, which is important to me in video hosting platforms since I check analytics and details often. The ability to customize the player, add hyperlinks and forms directly into the videos, and track click rates of links are all really valuable tools for video marketing .

Pros

The myriad of features to help with video marketing tactics are amazing. My favorites were the ability to gate content partway through a video- let someone watch 1 minute for free, and if they want to watch the rest they input an email address. The different options for customizing end cards and adding links to the final screen of the video are very useful, and the option to code and style buttons was a really nice extra feature. All of the analytics screens are very robust with the amount of detail you can drill down to, and it's really easy to navigate through all the screens.

Cons

Sadly I switched companies and have to use a different platform now, so all I remember is how much more I liked Wistia and can't recall any major issues.

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Rony Peterson O.

Education Management, 10,001+ employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best tool to hosting your videos

Reviewed 2 years ago

It is amazing using this software to host videos and make them. It has a very friendly interface and very good support from the platform. Also, the free version is a handful, and the premium plans are not expensive to buy.

Pros

It is incredibly easy to upload and manage videos on this software, aside from the fact of hosting a great number of videos online. Also, is easy and very intuitive to manage content on Wistia

Cons

There are almost no problems with this software. However, it is important to say of analytics is not very accurate and does not have support for oriental languages.

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Eddie M.

Computer Software, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for Data

Reviewed 5 years ago
Pros

I enjoyed the data perspective from the content that I was publishing. Wistia enables you to see where people were dropping off as well as how many times someone was viewing a piece of content. This quickly helped us find where we needed to make updates and adjustments.

Cons

At times it wasn't 100% intuitive, but after some playing around I was able to figure it out. Wistia has come a long way from where it once was.

AR
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Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best video marketing platform in the game

Reviewed 5 years ago

Phenomenal video marketing platform with exceptional support

Pros

Wistia offers awesome features for a very reasonable price. It's super easy to use, with valuable analytics and various customization options. If you need to update a video, it's no problem -- you can replace it without changing the link. They truly focus on video marketing whereas YouTube is really just for hosting and views. Plus, the customer service is top notch! (And if you ever get a chance to read their blog, you'll see these guys are video marketing experts)

Cons

Sometimes it can be a little buggy when adding captions to video. I also wish there was a way to schedule videos social instead of posting one by one - but that would just be a nice to have.

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Alex T.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Incredible Video Hosting Services with the Most Feature Rich API

Reviewed 5 years ago

Overall, Wistia provides an incredible developer experience that I have not been able to find with any other video provider. The amount of valuable metrics provided along with the dead-simple integration makes this software a great choice for content creators who are heavily focused on performance metrics.

Pros

The most notable feature of using this software, as a developer, has to be their API. The API is incredibly easy to use and provides critical video metrics that are essential to creating an effective video marketing campaign. Their video stats API provides information such as watch time, play rate, engagement rate and much more, which allows our content creators to have a strong understanding of what content is performing well and why.

Cons

One thing that I noticed that this software lacked in was its ability to integrate fully custom designs into the player. While you are able to do some customization on the appearance, as a front-end developer, it would be nice to have more freedom to customize the appearance to match the overall experience of each project.

AR
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Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good Platform for Marketers Using A Lot of Video

Reviewed 3 years ago
Pros

I really like the video view analytics that you get from Wistia. It provides a lot of really good insight to where users are falling off and how long people are viewing. I also like the ability to add CTAs into the video to drive additional content views and conversion.

Cons

To take full advantage of Wistia as a tool, you really need to be producing good quality videos and driving a lot of views. If you don't have a lot of views, the data will be more anecdotal than truly representative of what a larger audience will do. Focus on building your audience first, then use a sophisticated tool like this.

AR
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Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wistia gets the right job done

Reviewed 6 years ago

Just great value for the cost. Nicely scoped service/product. You get just what you need to get the job done. There is little fluff.

Pros

Great to post videos and integrate with Wordpress site Analytics get the job done Easy to use to get the job done, not many extra whistles now, which is great Like the company, blog posts are helpful and public betas

Cons

Embed styles could use more details on how to do them Embedding could use more data on performance, I had to learn the best way through trial and error

SJ
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Sydney J.

1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wistia just makes video easier.

Reviewed 8 years ago

We're loving Wistia because the video players are sharp looking and easily customizable with color, buttons, etc. Whether I'm putting a video on a page highly trafficked on mobile and need a smaller play button, on a blog post where the color blue goes with the theme, or on a product page where I need the display frame to be just as gorgeous as our photo set, Wistia makes it easy.

Pros

Easy, organized, SEO friendly, Trackable

Cons

Video organization and seo setup can be confusing

SF
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Spencer F.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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If YouTube and Vimeo could only be this good...

Reviewed 12 years ago

I cannot imagine a more perfect solution for anyone who needs a video management system for content that needs to be kept private or behind a paywall. Even if that is not a requirement, the extensive tools, superb mobile capability of their native management system, and great customer service make Wistia a "dream".

Pros

Wistia provides an incredibly powerful and flexible way for entrepreneurs and businesses to manage, distribute, and monetize their video content. Unlike YouTube and Vimeo, the key differentiator is the fact that you have absolute control over the location where you content can be accessed, embedded, or downloaded. Likewise, you have complete control over the look and feel of your embed design, popups,...

Cons

None that I have found yet.

AR
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Verified reviewer

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Storage of high quality content

Reviewed 6 years ago
Pros

This software allows me to store and visualize the content of audiovisual projects for my audience. There is no capacity limit per project and this represents a great advantage for the company.

Cons

Its costs of use were raised after having years of use, now it is much more expensive to create a project in Wistia.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Solid At Protecting Content

Reviewed 5 years ago

Wistia has been great to help secure video content and make it look more original than if we hosted on other platforms like Vimeo or Youtube.

Pros

Wistia is by far the best major player at protecting the content you put up. There are always ways to work around security if someone really wants to download your content, but so far Wistia has been the best.

Cons

The price point isn't cheap when you consider you could host for free on other platforms, but it's a small price to pay to have content that looks professional. As long as you're earning an income based on the video content you're storing on the site, it shouldn't be a big issue.

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Aaron B.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Wistia Rocks!

Reviewed 12 years ago

Wistia offers our company all the necessary features the other platforms couldn't deliver on, and goes beyond our expectations for a video hosting solution. Wistia plays a major role in the everyday operations of our business. We've worked directly with Viddler, Kaltura, Ooyala and one of our major clients uses Brightcove. None of these Platforms compare in terms of functionality, API, and overall ease of use.

Pros

We went through many, many video platforms in the years before we began using Wistia. Now we've been using Wistia for almost a year, and we're not looking back. Wistia is more of a Project Manager than a mere Video Platform, and this is the greatest overall benefit we've realized. The ability to manage our clients as well as our videos is an indispensable feature provided by Wistia.

Cons

Not many - but in the interest of balance, we'd love to have Watermarks/Bugs - need this. Projects listed alphabetically, especially when searching - we have over 100 clients in Wistia - would love to see them sorted alpha instead of by date added. Different email addresses for different projects for ticketing. IE - project clients go to one ticketing board (for us), webcasting clients go to another email address, and thus board for us. As you can see - NOT ONE Con for core usage. We LOVE Wistia!

AR
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Verified reviewer

Hospital & Health Care, 5,001-10,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great brand protecting video solution

Reviewed 3 years ago

We have managed to use Wistia to collaborate with videographers in a way that has enhanced our editing and project management experiences greatly. Combined with the ability to embed completed videos with impressive analytics, Wistia is ticking several boxes.

Pros

The ability to restrict the embedding of videos to certain domains combined with the improved user experience while viewing the video—through the lack of recommended videos—make Wistia a very appealing video embedding solution.

Cons

Although the interface is simple (pro), that can sometimes be a con as it appears minimalistic in features. Most of the features I was looking for are there, they're just not as noticeable as I'd like them to be.

ST
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Steven T.

Real Estate, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Solid Video Marketing Tool

Reviewed 6 years ago

Amazing video software product.

Pros

Their software ties nicely with other platforms, allowing you to use the data you're capturing from video analytics.

Cons

They came out with a new tool called Soapbox. I feel it should just be a part of their overall package offered.