WooCommerce Pricing Plan & Cost Guide

WooCommerce

eCommerce platform for WordPress

4.51/5 (348 reviews)

WooCommerce Pricing

Pricing model: Free

WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

Competitors Pricing

Salsify

Pricing model: Subscription
Free Trial: Available

NetSuite SuiteCommerce

Starting from: 40000.00

BigCommerce

Starting from: 29.95/month
Pricing model: Subscription
Free Trial: Available

Wix

Starting from: 4.50/month
Pricing model: Free, Subscription

JotForm

Starting from: 29.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

WooCommerce Pricing Reviews

Pros

  • I can only recommend WooCommerce as the simplest and the best solution that saves you thousands of dollars in development.Viktoria J.Read the full review
  • All in all, it is the single best shopping solution for Wordpress. I used it on a few websites that I made and I loved it mainly because it was very easy and quick to set up.Antonio M.Read the full review
  • The best part for me is that woocommerce is free providing an excellent e-commerce environment for fresh users containing a variety of different features.Verified ReviewerRead the full review

Cons

  • However, I can see if folks are not inclined to be DIY about this they might be annoyed with the lack of documentation WITHIN Wordpress.Verified ReviewerRead the full review
  • My overall experience was extremely frustrating and disappointing.Rebecca P.Read the full review
  • A bit limited in functionality and if you need additional plugins it can end up being quite costly and complex to mantain updates.Verified ReviewerRead the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about WooCommerce's pricing:

Greice E.

Light, stable and affordable

Used daily for 2+ years
Reviewed 2021-04-15
Review Source: Capterra

My experience with wordpress could not be better, it is light and can be easily run on cheaper hosting.

Pros
The best quality of wordpress in front of its opponents is really the huge community that makes us find plugins for practically everything we want to do, and even when we don't find it we can find someone who is willing to do it for an affordable price.

Cons
Plugins are constantly developing and can sometimes create some incompatibilities, which is normal, but the speed with which these problems are corrected is another strength of wordpress since all systems are subject to problems but quick solutions I find with wordpress.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

eCommerce portal for startups

Used weekly for 2+ years
Reviewed 2019-10-29
Review Source: Capterra

I configured and managing a portal for a merchant who wants to sell Protein powder. It's an easy and less expensive option when compared to other options.

Pros
It's a cheap software to start an eCommerce portal. Easy to configure and manage. It can be used to sell anything ranging from a Safety pin to big appliances.

Cons
All sorts of customizations needed by any seller are also readily available in the form of the extensions but are very costly.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

What i think of WooCommerce

Used daily for less than 6 months
Reviewed 2021-02-24
Review Source: Capterra

WooCommerce has helped me build and manage my ecommerce shop very efficiently. I've had little or no issues with WooCommerce since i started using it.

Pros
Its free and open source. WooCommerce is highly extendable, very customisable, easy to use and is packed with a lot of features

Cons
Plugins built by Woocommerce are relatively expensive. Users who are low on capital will have difficulties purchasing plugins built by woocommerce. The prices are worth it anyway

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Ashwani B.

Best Ecommerce Software for Beginners

Used weekly for 2+ years
Reviewed 2019-06-12
Review Source: Capterra

Overall experience is good as the clients who need quick solutions, woocommerce helps us in same. Its cost is also affordable for those who does not want to invest much or those who are just entering into digital world

Pros
There are many points to be honest. First thing is it is simple, easy to maintain and cheap. Most of the templates are free of cost and you need not much to invest in plugins also as most of the plugins are either free or if chargeable cost is affordable. As a support, lots of tutorials are available to understand if facing any problem. Structure too is very simple.

Cons
Biggest problem or threat with this software is its security. As plugins are available and some of them are not verified so websites seems to be hacked easily compare to other softwares.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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David C.

Best entry level e-commerce

Used daily for 2+ years
Reviewed 2021-08-24
Review Source: Capterra

Pros
Perfect to start with, no fees, apps are dirt cheap one time fee.

Cons
Issues when there are updates with the plugins, support is a bit lacking, its free so...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Boris T.

Good, but with flaws

Used weekly for 2+ years
Reviewed 2021-03-19
Review Source: Capterra

We use WooCommerce as the default web shop for all websites we make for our customers. As it is simple to set up we do not waste time creating custom products for smaller companies that only need a simple, cheap solution. It is also very easy to use so we have very little to do with those web shops once they are set up. It is a great plugin, and if parts of it weren't hidden behind high-price plugins, it would be perfect.

Pros
WooCommerce is a complete out-of-the-box solution. You install it, and it has basic functionality good enough to run a web shop. I also love the fact most professional themes come with WooCommerce support so it is very easy to create a visually attractive website with just a few clicks.

Cons
There are extensions upon extensions of functionality that are paid for. There are some functions that should be a part of WooCommerce itself that are locked behind extension paywalls. Some of them seem like a cash grab - like the ability to import or export products properly, or add product inquiry options. I ended up creating snippets of code that I use to circumvent those overly expensive plugins.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Asher J.

A good eCommerce solution

Used daily for 2+ years
Reviewed 2021-06-07
Review Source: Capterra

We have moved on from WooCommerce with the exception of two small stores, however I feel it is a good basic solution for a startup or a smaller company.

Pros
WooCommerce provides a cheap basic solution for online store and eCommerce. I view it as a stepping stone on the way to a better solution like Shopify or BigCommerce, but you have to start somewhere, and it does well in this role. Cheap and simple.

Cons
It simply does not have the features or functionality of BigCommerce or Shopify, but as a starting point I do actually recommend WooCommerce.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Eliel B.

Your first ecommerce platform

Used weekly for 2+ years
Reviewed 2020-07-21
Review Source: Capterra

Quite positive, although you will most likely need dev knwoledge.

Pros
Relatively easy to design, deploy and handle. Its one of the 'cheap' options when starting an ecommerce store.

Cons
You still need html, javascrypt and maybe css knowleadge. Also, be aware that woocommerce is going to be temporary, once your company grows, you will have to find a more robust solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Great free software, but be prepared to upgrade

Used daily for 2+ years
Reviewed 2019-07-25
Review Source: Capterra

Pros
The software is free at it's core. You can skip programming. Cheap upgrades if you know where to look

Cons
Every time my business grows, woo shows it's limitations and I need to purchase am additional plugin here and there.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Jhonathan R.

Not the best eCommerce platform

Used daily for 6-12 months
Reviewed 2018-08-01
Review Source: GetApp

Pros
The plans are cheaper than most e-commerce places. If your familiar with word press you might like using woocommerce

Cons
There are better platforms out there. I didn't have good experiences with woo commerce. The plugins are horrible 3rd party apps. Customer support was hard to reach. The overall design of the platform is old and outdated. The setting is hard to find and order management is horrible. Product input is just cluttered with useless things wanting you to buy this and that to make your product pop. Variation is a nightmare having to add variations one by one.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sarthak A.

Best Online Shop Plugin

Used daily for 1-2 years
Reviewed 2020-09-12
Review Source: Capterra

Very Positive. It is really easy to make an online store using Woo, even a digital products store.

Pros
WooCommerce is the best plugin for an online e-store, you can very easily make an online store on WordPress using woocomerce. It is really easy to use, even a person with no coding background can use it.

Cons
They could reduce the prices of the premium addons. They are extremely expensive and out of budget for most of the small businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Adrian P.

A cheap and simple way to create online stores

Used daily for 2+ years
Reviewed 2021-05-24
Review Source: Capterra

Pros
A cheap and simple way to create online stores. Overall it is the best way to create an online store with wordpress. It is easy to install and use.

Cons
Most customization modules are now paid, although at first they were free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Antonio M.

The best Wordpress e-commerce plugin

Used daily for 6-12 months
Reviewed 2021-01-13
Review Source: Capterra

All in all, it is the single best shopping solution for Wordpress. I used it on a few websites that I made and I loved it mainly because it was very easy and quick to set up. It saved me time and energy.

Pros
All of it. The beautiful out of the box shop front end, the ease of use, the great backend organization, the myriad of options, and the ease of setup. It is painless to set up to the point you only click a few buttons and you have a working shop.

Cons
There are many plugins for this plugin that don't come cheap. I'd love if they were a part of the software rather than buying them separately.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Yaroslav K.

The best e-commerce solution with the monopoly in the field (which is being well used)

Used daily for 2+ years
Reviewed 2018-05-21
Review Source: GetApp

Pros
*UI The looks of the Woo are getting better after each new release (happens very often) and their team is doing a lot to bring the best to the customers. *Out of the box features When you install Woo and and have in mind to create a simple shop fast - Woo can help you do just that in a matter of minutes. All you need is to follow simple guidance and in few hours you can start selling.

Cons
*Pricing Even though woo commerce itself is free - any kind of additional plugins are just unreasonable expensive. Even the simple mail integration or bulk pricing is going to cost you. *A lot of old features Many things in Woo are outdated. The fact that there are not many competing solutions should not stop the Woo team and I believe that they will dedicate their work into simplifying the experience and make the whole e-commerce work smarter for a new customer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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JAIME H.

WooCommerce

Used daily for 6-12 months
Reviewed 2021-05-18
Review Source: Capterra

If you are a small company bringing your product online and have serious budget constraints, WooCommerce is an excellent, free option. It's not the greatest, but you can't beat the price. However, Keep in mind that add ons and third party assistance may cost money, so it's prudent to evaluate the total cost before making a decision.

Pros
Well, it's free. And compared to Magento, which is not free, it has similar functionality and interface. Which - as anybody who used Magento can tell you, is not the greatest. But with WooCommerce at least you are getting it for free.

Cons
The interface is slow and clunky the UI/UX isn't very intuitive, if you're not familiar with webstore configuration, you'll probably need to pay a third party to assist.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Bogdan P.

Very good choice for creating an e-commerce website

Used daily for 2+ years
Reviewed 2020-10-06
Review Source: Capterra

I use WooCommerce toghether with Subscriptions and Memberships add-ons for selling electronic products such as E-books, educational subscription based programs.

Pros
It's very easy to use and it has all the add-ons one could need in order to sell different products, services, courses, or programs. It's very easy to integrate with many payment gateways so the customers can pay using credit cards, wire transfer, even using crypto.

Cons
You have to pay extra for many add-ons, some of them may be expensive for small entrepreneurs on small budgets and low sales.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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David G.

Well featured ecommerce platform for WordPress.

Used weekly for 2+ years
Reviewed 2019-12-06
Review Source: Capterra

Overall it has been a very positive experience and we will continue to recommend and use because of its great flexibility.

Pros
We have set up WooCommerce across multiple websites for our clients. The core program is free, which is a good price, and then you can add a very wide range of additional plugins that can either be free or reasonably low cost. On top of plugins, you can totally customize the code which makes it a very flexible solution. It is, I believe the most popular solution for WordPress, and that in itself makes it good choice for our clients as we want to deliver future proof solutions that are well supported.

Cons
We have seen issues with other plugins that cause WooCommerce to break. This is not necessarily the fault of WooCommerce but it does mean we do have to treat with care. While the core system is free the cost of plugins can add and can lead to unwanted costs for our clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Shashu H.

Best eCommerce Plugin for WordPress

Used weekly for 6-12 months
Reviewed 2019-01-05
Review Source: GetApp

Pros
WooCommerece is the best eCommerce plugin for WordPress websites. It's compatible with almost ALL WordPress sites and many other websites. I use it to collect payment on my services or products. Auto-updates and auto-populating information make it a breeze. Set your pricing with ease.

Cons
I don't like how wooCommerce effects my entire site sometimes! When I loaded the plugin on my website I tried to use it and it would alter other plugins on the page it was loaded on. It's not the easiest thing to figure out if you're a first-time user. I would get help for best outcomes (ease of use is low, for me). Best features are in the paid portion.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Woocommerce is OK for the price - needs a lot fo plugins and customizations

Used daily for 2+ years
Reviewed 2020-05-01
Review Source: Capterra

Overall with sourcing the right plugins it works. Part fo the WC challenge is trying to be all things to all people. As a result, there are too many settings when we don;t need them and not enough when we do need those features!

Pros
The price is manageable (i.e. less than $200 /yr) and, if you understand Wordpress, can be implemented relatively quickly. Greater customizations require more plugins (or snippets) to make it work for more unique situations. (We sell courses and use additional plugins to achieve the end platform.)

Cons
Like most Wordpress plugins, when you get into trouble with a problem, there is 'some' support available but not reliable. Ultimately it is a cost / benefit trade-off. We use WC because for the price it is a reasonable solution.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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John M.

WooCommerce - Great system! Not perfect! But is anything really perfect?

Used daily for 2+ years
Reviewed 2021-01-28
Review Source: Capterra

I personally believe the 'pros' outweigh the 'cons' when considering WooCommerce as an E-commerce platform. I've built multiple sites using WooCommerce that would have $cost tens of thousands of dollars had a Developer been required to code all of these functions. My advice would always be - find a high quality / low-cost Developer (using one of the online labour aggregator sites e.g. Upwork) who has a wealth of recent WooCommerce experience (particularly with the functionality you are looking to achieve) and accept that not everything will work perfectly (or even be compatible) straight 'out of the box'. At the end of the day, if you priced all of the code that has been contributed to make WooCommerce what it is today - it would probably cost $billions to rebuild. So the next time you're criticising 'free' - remember that nothing is ever free.

Pros
There are too many pro's to mention with WooCommerce, but i love the fact that it is Open Source which ensures thousands of plugins are available to extend the functionality of WooCommerce. And this is Woocommerce's biggest strength - It can quite feasibly allow a micro-size company to operate like an Enterprise (e-biz), including building end-to-end workflow automation across an entire business operation. Remarkably, this business panacea (end-2-end) can conceivably be achieved free of charge, or for only a few hundred dollars (plus A LOT of Developer and Administrator time).

Cons
WooCommerce doesn't come without Con's, and it's vitally important to recognise them. The main 'con' for me is the fact that because you have an 'infrastructure' that allows you to 'act' like an Enterprise - the temptation is to do so. This is where cost, resources, licences, etc can start to rack up. WooCommerce DOES NOT provide everything out of the box, but rather through a series of Modules (1st & 3rd party) that come at a cost. If you purchase from WooCommerce (Automattic) you pay a premium for each module (but you get support). If you purchase from 3rd party devs you typically pay a lower cost for the module (but the support is often questionable, as are the 'upgrades', 'compatibility roadmap', etc). So, although WooCommerce is an incredible toolset for building an Enterprise-style e-commerce platform, it is not always plain sailing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Derek R.

The ONLY E-Commerce Solution for WordPress

Used monthly for 2+ years
Reviewed 2021-02-17
Review Source: Capterra

Being able to setup e-commerce solutions quickly is key in my business model. If I have a client who wants to "sell a few things online," I shouldn't need to tack on $5,000 to their project cost just to do so. The fact that I can install and setup WooCommerce, with PayPal, and a handful of products in less than an hour means I can offer basic e-commerce solutions to my clients at an extremely affordable price. And when my clients are happy, they know they can trust me for future needs AND they tell others about me (in turn building my client base).

Pros
I know there are other e-commerce solutions available for WordPress, and I'm sure they work just fine, but WooCommerce is the only plugin I look to when needing e-commerce on a website. In my opinion, the fact that they are owned by Automattic (the company behind WordPress) is a huge plus, because you know the product will ALWAYS work with WordPress and won't be dropped by a developer who "just got tired of doing it." In addition, they have a vast array of premium extension to further expand on the base functionality (from different payment gateways to subscription management, online bookings, and tons more). The free plugin makes online selling accessible for everyone, and it's easy to collect payments immediately via PayPal. Every extension I've ever purchased has worked nearly flawlessly, and when it doesn't, support is always immediately available via chat. Product support and reliability are two of my biggest deciding factors when looking at solutions for my clients.

Cons
Some of the really great extensions are on the pricey side (at least, that's how some of my clients feel). Shelling out $250/year for online bookings or subscription services can be a hard pill to swallow for some small/micro businesses who are creating their first website. However, I would argue that their extensions are extremely affordable when compared to custom code development, and ideally the small business would be quickly and easily recouping that annual cost through the service the extension is providing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christopher D.

The leader in Ecommerce (Especially in free solutions)

Used daily for 2+ years
Reviewed 2019-07-17
Review Source: Capterra

With Woocommerce you can build an amazing Ecommerce solution that will be easy for you to build and maintenance and easy for your customer to edit and expand. It is being used by millions of customers already. With the recent released applications for mobile you can provide a full solution to your customers

Pros
Free All the features you need to start Many features available for free with plugins Mobile Application for remote management

Cons
Some advanced features might be only available with a price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Hands down the easiest shopping plugin around.

Used weekly for 6-12 months
Reviewed 2018-12-08
Review Source: GetApp

Pros
I left Weebly because the Ecommerce options were getting out of control price-wise. I needed something simple, affordable, and easy to maintain. WooCommerce hit all those buttons. I was able to get my author store up and running fairly quickly, the options are easy to understand. It's built from the ground up to be effective for all users and easy to hop right into as a newbie. There are tons of add-ons for it, anything you need, you can likely find already custom made.

Cons
For most customizations, you're looking at an extra cost. It's not easy to do the simplest things, like change the colors of the cart and checkout pages to match your site colors, or to edit those pages to add your own buttons or remove some of their default text, for example. The search functions aren't intuitive, you have to create custom filters per category or it shows all categories no matter what category you pick to show. These things were very frustrating for me as a new user, and almost made me walk away before I took a break and came back with a fresh state of mind to tackle it. While the bulk of WooCommerce is easy to set up and operate, some simple things like these seem so much harder than they should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Betterment

Used daily for 2+ years
Reviewed 2019-06-16
Review Source: Capterra

It was excellent working with this software.

Pros
What I like most of this software is that it has some functions that are essential to any of the e-commerece website like payment gateway, products, shipping, tracking etc. I have been using this website for 2 years for building my own wordpress website.

Cons
The least I liked about this software is that the prices for buying some functions such as tracking the exam score of a person, number of logins per user are much more than the normal prices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Ecommerce for Wordpress

Used daily for 2+ years
Reviewed 2020-01-21
Review Source: Capterra

Good, new owners have had it for a bit, will see how they work out.

Pros
This is about the only reliable options for e-commerce for wordpress. Overall it does a pretty good job. It's taking software not designed for e-commerce and making it work for e-commerce. It's helpful it was bought by the same company that owns Wordpress so hopefully moving forward there will be a lot tighter integrations.

Cons
It's not the best for rentals, they have plugins and it used to be you could buy once and it would just work, now it's subscription based for almost all of the features you'll use. So costs can balloon quickly but still cheaper than a custom solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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