WooCommerce Pricing Plan & Cost Guide

WooCommerce

eCommerce platform for WordPress

4.54/5 (225 reviews)

WooCommerce Pricing

Pricing model: Free

WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

Competitors Pricing

Elementor

Starting from: 49.00/year
Pricing model: Free, Subscription

Square Online Store

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Site Search 360

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Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Web to Print Shop

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Free Trial: Available (No Credit Card required)

Phrase

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Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

WooCommerce Pricing Reviews

Pros
  • Some aren't free, But the most commonly used PayPal and Stripe which I use as well, are free. Has themes like Astra which make the site beautiful, responsive and mobile friendly.Anant M.Read the full review
  • Woocommerce is by far the best plugin to sell your products online. It is highly customizable and the amount of third-party add-ons it has is amazing.Trinayan C.Read the full review
  • I love all the features and options with woo commerce. It is amazing all the cool things you can do with it.Scott L.Read the full review
Cons
  • Biggest problem or threat with this software is its security. As plugins are available and some of them are not verified so websites seems to be hacked easily compare to other softwares.Ashwani B.Read the full review
  • Nothing, any issues I have are caused by my own lack of experience. I do fiund that third party support is expensive but probably no more that any other IT product.David B.Read the full review
  • Sometimes those plugins don't work with other plugins. There's no hard styleguide from WC, so plugins might be hard to use.Art B.Read the full review
99%
recommended this to a friend or a colleague

25 reviewers had the following to say about WooCommerce's pricing:

Anonymous

eCommerce portal for startups

Used weekly for 2+ years
Reviewed 2019-10-29
Review Source: Capterra

I configured and managing a portal for a merchant who wants to sell Protein powder. It's an easy and less expensive option when compared to other options.

Pros
It's a cheap software to start an eCommerce portal. Easy to configure and manage. It can be used to sell anything ranging from a Safety pin to big appliances.

Cons
All sorts of customizations needed by any seller are also readily available in the form of the extensions but are very costly.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Ashwani Bhatt

Best Ecommerce Software for Beginners

Used weekly for 2+ years
Reviewed 2019-06-12
Review Source: Capterra

Overall experience is good as the clients who need quick solutions, woocommerce helps us in same. Its cost is also affordable for those who does not want to invest much or those who are just entering into digital world

Pros
There are many points to be honest. First thing is it is simple, easy to maintain and cheap. Most of the templates are free of cost and you need not much to invest in plugins also as most of the plugins are either free or if chargeable cost is affordable. As a support, lots of tutorials are available to understand if facing any problem. Structure too is very simple.

Cons
Biggest problem or threat with this software is its security. As plugins are available and some of them are not verified so websites seems to be hacked easily compare to other softwares.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Eliel Bendjuya

Your first ecommerce platform

Used weekly for 2+ years
Reviewed 2020-07-21
Review Source: Capterra

Quite positive, although you will most likely need dev knwoledge.

Pros
Relatively easy to design, deploy and handle. Its one of the 'cheap' options when starting an ecommerce store.

Cons
You still need html, javascrypt and maybe css knowleadge. Also, be aware that woocommerce is going to be temporary, once your company grows, you will have to find a more robust solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Great free software, but be prepared to upgrade

Used daily for 2+ years
Reviewed 2019-07-25
Review Source: Capterra

Pros
The software is free at it's core. You can skip programming. Cheap upgrades if you know where to look

Cons
Every time my business grows, woo shows it's limitations and I need to purchase am additional plugin here and there.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Jhonathan Rodriguez

Not the best eCommerce platform

Used daily for 6-12 months
Reviewed 2018-08-01
Review Source: GetApp

Pros
The plans are cheaper than most e-commerce places. If your familiar with word press you might like using woocommerce

Cons
There are better platforms out there. I didn't have good experiences with woo commerce. The plugins are horrible 3rd party apps. Customer support was hard to reach. The overall design of the platform is old and outdated. The setting is hard to find and order management is horrible. Product input is just cluttered with useless things wanting you to buy this and that to make your product pop. Variation is a nightmare having to add variations one by one.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Yaroslav Kozak

The best e-commerce solution with the monopoly in the field (which is being well used)

Used daily for 2+ years
Reviewed 2018-05-21
Review Source: GetApp

Pros
*UI The looks of the Woo are getting better after each new release (happens very often) and their team is doing a lot to bring the best to the customers. *Out of the box features When you install Woo and and have in mind to create a simple shop fast - Woo can help you do just that in a matter of minutes. All you need is to follow simple guidance and in few hours you can start selling.

Cons
*Pricing Even though woo commerce itself is free - any kind of additional plugins are just unreasonable expensive. Even the simple mail integration or bulk pricing is going to cost you. *A lot of old features Many things in Woo are outdated. The fact that there are not many competing solutions should not stop the Woo team and I believe that they will dedicate their work into simplifying the experience and make the whole e-commerce work smarter for a new customer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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David Grace

Well featured ecommerce platform for WordPress.

Used weekly for 2+ years
Reviewed 2019-12-06
Review Source: Capterra

Overall it has been a very positive experience and we will continue to recommend and use because of its great flexibility.

Pros
We have set up WooCommerce across multiple websites for our clients. The core program is free, which is a good price, and then you can add a very wide range of additional plugins that can either be free or reasonably low cost. On top of plugins, you can totally customize the code which makes it a very flexible solution. It is, I believe the most popular solution for WordPress, and that in itself makes it good choice for our clients as we want to deliver future proof solutions that are well supported.

Cons
We have seen issues with other plugins that cause WooCommerce to break. This is not necessarily the fault of WooCommerce but it does mean we do have to treat with care. While the core system is free the cost of plugins can add and can lead to unwanted costs for our clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Shashu Hewett

Best eCommerce Plugin for WordPress

Used weekly for 6-12 months
Reviewed 2019-01-05
Review Source: GetApp

Pros
WooCommerece is the best eCommerce plugin for WordPress websites. It's compatible with almost ALL WordPress sites and many other websites. I use it to collect payment on my services or products. Auto-updates and auto-populating information make it a breeze. Set your pricing with ease.

Cons
I don't like how wooCommerce effects my entire site sometimes! When I loaded the plugin on my website I tried to use it and it would alter other plugins on the page it was loaded on. It's not the easiest thing to figure out if you're a first-time user. I would get help for best outcomes (ease of use is low, for me). Best features are in the paid portion.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Woocommerce is OK for the price - needs a lot fo plugins and customizations

Used daily for 2+ years
Reviewed 2020-05-01
Review Source: Capterra

Overall with sourcing the right plugins it works. Part fo the WC challenge is trying to be all things to all people. As a result, there are too many settings when we don;t need them and not enough when we do need those features!

Pros
The price is manageable (i.e. less than $200 /yr) and, if you understand Wordpress, can be implemented relatively quickly. Greater customizations require more plugins (or snippets) to make it work for more unique situations. (We sell courses and use additional plugins to achieve the end platform.)

Cons
Like most Wordpress plugins, when you get into trouble with a problem, there is 'some' support available but not reliable. Ultimately it is a cost / benefit trade-off. We use WC because for the price it is a reasonable solution.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Christopher Drosos

The leader in Ecommerce (Especially in free solutions)

Used daily for 2+ years
Reviewed 2019-07-17
Review Source: Capterra

With Woocommerce you can build an amazing Ecommerce solution that will be easy for you to build and maintenance and easy for your customer to edit and expand. It is being used by millions of customers already. With the recent released applications for mobile you can provide a full solution to your customers

Pros
Free All the features you need to start Many features available for free with plugins Mobile Application for remote management

Cons
Some advanced features might be only available with a price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Hands down the easiest shopping plugin around.

Used weekly for 6-12 months
Reviewed 2018-12-08
Review Source: GetApp

Pros
I left Weebly because the Ecommerce options were getting out of control price-wise. I needed something simple, affordable, and easy to maintain. WooCommerce hit all those buttons. I was able to get my author store up and running fairly quickly, the options are easy to understand. It's built from the ground up to be effective for all users and easy to hop right into as a newbie. There are tons of add-ons for it, anything you need, you can likely find already custom made.

Cons
For most customizations, you're looking at an extra cost. It's not easy to do the simplest things, like change the colors of the cart and checkout pages to match your site colors, or to edit those pages to add your own buttons or remove some of their default text, for example. The search functions aren't intuitive, you have to create custom filters per category or it shows all categories no matter what category you pick to show. These things were very frustrating for me as a new user, and almost made me walk away before I took a break and came back with a fresh state of mind to tackle it. While the bulk of WooCommerce is easy to set up and operate, some simple things like these seem so much harder than they should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Betterment

Used daily for 2+ years
Reviewed 2019-06-16
Review Source: Capterra

It was excellent working with this software.

Pros
What I like most of this software is that it has some functions that are essential to any of the e-commerece website like payment gateway, products, shipping, tracking etc. I have been using this website for 2 years for building my own wordpress website.

Cons
The least I liked about this software is that the prices for buying some functions such as tracking the exam score of a person, number of logins per user are much more than the normal prices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rivka Neumann

Woocommerce is an amazing e-commerce solution

Used daily for 2+ years
Reviewed 2019-12-09
Review Source: Capterra

As a web designer, I am constantly needing to create online stores for my clients. I have tried other solutions, but this is the #1 for providing a consistent solution, that can be customized as needed. It is also a HUGE benefit that it doesn't cost my (money conscious) clients anything over their web hosting price, and my hourly fees.

Pros
It's a great e-commerce solution, it's free version offers what most users will need.

Cons
having a hard time thinking about a con=]

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Why is there always something to buy!

Used weekly for 2+ years
Reviewed 2020-02-09
Review Source: Capterra

It's a very good software to create a basic store however you need to plan to invest money if you want to do anything special with the software because extensions are costly.

Pros
I like the possibility of what you can do with Woocommerce. There a lot of extensions that allow you to set up a web site in nearly endless possibilities. You can customize the software to fit your needs.

Cons
The extensions store prices are very high and must be paid yearly. The free Woocommerce can set up a very basic store however the cost to do anything beyond a basic store can become very costly and there is always another add-on they want you to download.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Ecommerce for Wordpress

Used daily for 2+ years
Reviewed 2020-01-21
Review Source: Capterra

Good, new owners have had it for a bit, will see how they work out.

Pros
This is about the only reliable options for e-commerce for wordpress. Overall it does a pretty good job. It's taking software not designed for e-commerce and making it work for e-commerce. It's helpful it was bought by the same company that owns Wordpress so hopefully moving forward there will be a lot tighter integrations.

Cons
It's not the best for rentals, they have plugins and it used to be you could buy once and it would just work, now it's subscription based for almost all of the features you'll use. So costs can balloon quickly but still cheaper than a custom solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jason Janes

If you are using Wordpress as your CMS, this is the E-Commerce solution for you.

Used weekly for 1-2 years
Reviewed 2018-12-15
Review Source: GetApp

Pros
WooCommerce is pretty much the defacto standard for E-Commerce if you are using Wordpress for your CMS (Content Management System). WooCommerce is owned by Automattic which is the parent company of Wordpress so there is no danger of your E-Commerce provider ever shutting down.The code for the plugin will always be improved and patched for security exploits. There are Thousands of add on plugins for WooCommerce, if you need a certain functionality for your shopping cart or online catalog there is almost certainly a plugin to provide that functionality. In the rare case you couldn't find the perfect plugin there is an abundance of very proficient woo commerce programmers that custom code your solution.

Cons
I'd love to see more value in the core WooCommerce product. ie more free/complimentary features and better prices on bundles of popular/most useful add-ons. It seems like every time I want to add a feature to WooCommerce it requires another subscription or add-on payment which can easily add up to hundreds/thousands of dollars a year which cuts into profit margins.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Tashfia Fareed

eCommerce site made easy

Used daily for 1-2 years
Reviewed 2019-08-15
Review Source: Capterra

WooCommerce is one of the world's most popular plugins for a reason. It provides the options to completely set up any sort of transaction in your site for free. While it can be a bit overwhelming for users who are just starting out, there a lot of helpful resources. Pretty much a tonne of tutorials are available of the popular WooCommerce plugin along with great community resources.

Pros
The range of options and flexibility in WooCommerce is absolutely astounding. No matter what kind of subscription, membership, single/group product price tag you want in your site- WooCommerce has it. No matter what kind of transaction a site needs, a WooCommerce integration is all it takes to easily add price tags and shopping cart to your site. It handles most of the hassle of the transaction for you.

Cons
The UX within the plugin can definitely be improved for users who are not that tech-savvy. If the plugin navigation was made easy, WooCommerce will stay unbeatable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Brian Burkd

WooCommerce gets us paid on TIME!

Used daily for 2+ years
Reviewed 2018-02-12
Review Source: Software Advice

WooCommerce is the go to platform for e commerce.

Pros
This is a great payment solution for our wordpress websites. They have never failed at processing our payments and offer solutions for multiple transaction levels. In all honesty, they are the only company I know that handles this because I have never looked any further. Enjoy it.

Cons
Some price increases and hikes for more specialty services and features, but thats expected. Everyone has to make money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Greg Jantti

The best overall E-Commerce Option

Used daily for 2+ years
Reviewed 2018-09-25
Review Source: GetApp

Pros
Being the number one e-commerce plugin means that you can easily find add-ons, fixes, and other plugins that work with WooCommerce. The price is also a big plus.

Cons
When you are building a more complex site you often have to have multiple plugins to accomplish what you want or customize the code. The other things is that the shipping calculation options are not as robust as I would like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Cameron Suorsa

Low cost solution for e-commerce on Wordpress

Used daily for less than 6 months
Reviewed 2020-04-30
Review Source: Capterra

After creating a Wordpress e-commerce site with WooCommerce, I was pleased with the capabilities of the platform to sell products on my site without all the extra costs that competitors charge. It allowed me to customize my site the way I wanted while providing a low-cost e-commerce solution to my client.

Pros
- Customizability - Large availability of integrations + add-ons - Multiple payment integrations - Wordpress compatible

Cons
- Not as easy to set up as a Wordpress site - Email customization options are limited but can be bypassed with 3rd party - Mobile app for managing store orders has not worked for me

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Trinayan Chakraborty

The best way to sell your products

Used weekly for 2+ years
Reviewed 2019-12-19
Review Source: Capterra

If I use Wordpress which sells anything, it always is wocommerce. Be it physical product, subscriptions or a digital product, it is my platform of choice.

Pros
Woocommerce is by far the best plugin to sell your products online. It is highly customizable and the amount of third-party add-ons it has is amazing.

Cons
While woocommerce is free, if you need a lot of add-ons, the price can quickly grow to be on the higher side.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Carlos Guzman

WooCommerce is the best free option

Used daily for 1-2 years
Reviewed 2019-08-29
Review Source: Capterra

Pros
Free software and I think that the most used one becuase of that. Moreover, it runs on Wordpress, another free platform that is very used and popular. A few friends and started an online marketplace where people could register for free and sell items, similar to ebay. I think that this is the best option if you want to start cheap. But what I really like about WooCommerce is that there are multiple compatible software to create a multi-user store (marketplace) on it.

Cons
They should create like a more interactive and user-friendly visual design. Other similar products such as Shopify use an organized order for options and features. We are talking about running an online store, so it is important to being able to easily access to and remember where are the specific options and features to change / use.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Amazing e-commerce plugin for your WordPress business site!

Used daily for 1-2 years
Reviewed 2019-11-03
Review Source: GetApp

Pros
The ease of use is perfect for multiple users without technical training. They have their own marketplace with many plugins that can basically make this very customizable in the backend, and in the front side.

Cons
The interface may feel a little outdated and there are newer competitors that may offer a better value to some.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Danielle Overfield

Great eCommerce plugin to turn your website into an online store!

Used weekly for 1-2 years
Reviewed 2020-02-09
Review Source: Capterra

Great eCommerce plugin to turn your website into an online store - would highly recommend!

Pros
- Great for SEO - can link up to Google Analytics eCommerce tracking to report on sales/revenue/average order value etc.

Cons
- The setup process is really confusing and clunky, and those new to WordPress etc will certainly struggle.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

The Only System I Could Piece Together at a Good Price For My Unique Business

Used daily for 1-2 years
Reviewed 2020-02-12
Review Source: Capterra

Over all this was the right solution for my company for the cost.

Pros
Woocommerce allowed me to use woo subscriptions for our online retail site, which is one of the only fixed cost subscription programs. Other subscription programs wanted to charge me a percentage of every sale which I thought was crazy! I would rather pay a one time or yearly software fee.

Cons
Woo Commerce can be very glitchy with other programs on Wordpress. I've had issues with my templates and changes are not always easy. The worst is when a update happens and then you have to go and find out all the issues that were caused and have to go back and figure out how to fix them.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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