Wordpress vs HubSpot Marketing Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Kate Murray

HubSpot is a Great Option for Business with $1-million to $15-million in Annual Revenues

2019-03-14

Email Marketing Automation is simplified, and in comparison to a campaign tool such as InfusionSoft, this is much better.

Pros

Ease of Use for Non-Techy Team Members: This software allows for an in-house marketing team of 1 (or many) to be able to perform all digital marketing functions for the company from creating a website with landing pages, to inbound marketing campaigns, social monitoring and scheduling, to an easy to understand metrics and data dashboard.

Cons

It is not as flexible as WordPress in terms of plugins, but it does easily integrate with a WordPress website to still allow all the great CRM features, Data Measurement and Marketing Automation capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Mikko Seppä

Verified Reviewer

Value for your money!

2015-11-17

Hubspot offers platform which scales from the needs of small and medium-sized businesses to the needs of an enterprise company. I've used personally all of the big four marketing automation tools and find Hubspot the easiest to use and feel that time to value with Hubspot is way more faster than with any other tool our there in the market.

Pros

Easy to use, scalable, personalization beyond traditional email, cos, landing pages

Cons

No support for multilingual websites (needs definitely feature such as WPML plugin for Wordpress)

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Dali Ma

Great all-in-one marketing platform

2017-09-13

Pros

It covers almost everything modern digital marketing is about. HubSpot itself is a digital marketing pioneer, which helps them with implementing the latest technology.

Cons

The design side could be better, comparing examples like wordpress, Squarespace, mailchimp, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Ana Tarasova

Awesome marketing automation software

2018-04-26

Increased efficiency of marketing activity

Pros

I like everything about this tool: their design, their fast and friendly customer service and they also have academy where you can learn how use the software more efficiently and offer free trial to try the product before paying for it. HubSpot provides the same feature that their more expensive competitors do and at the same time HubSpot is more oriented on small businesses than its competitors.

Cons

Integration with our website, which is on WordPress was a bit tricky, but it worked eventually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Alexis hesseltine

Excellent CRM/Sales Platform

2016-07-07

Pros

Everything is in one system. The CRM is linked to both the sales and marketing platforms. Emails can be auto-logged to contacts in the CRM. Hubspot also integrates with Google calendar to create and log meetings. Customization. You can create custom properties for contacts, companies, and deals, making the system work for your company's needs. Interface and usability. Friendly, available support.

Cons

the website editor can be a little limiting - however, if your website is hosted elsewhere, like Wordpress, this won't be an issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Likelihood to recommend

10/10

Recommendations to others considering HubSpot Marketing

If you're looking for an all-in-one system to manage sales and marketing efforts, this is it. It's affordable, offers integrations to popular third parties, and is more affordable than comparable systems like Salesforce.

Source: Software Advice
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Brent Henzi

Used this product for work-related marketing.

2017-11-09

Pros

Many different functions and analytics are a plus. Overall, this is a good product that offers a lot for marketers.

Cons

Also, building a page is a pain, we ended up just using WordPress.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Geoff Keall

I have recently started using this CRM

2017-11-08

Better organisation of contacts.

Pros

The way it integrates with WordPress and Gmail makes it easy to keep on top of Contact lists and new subscribers.

Cons

Learning new operations is always a time-consuming aspect of using new software however it is worth the extra effort.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Liza Gagne

Verified Reviewer

Hubspot to the Rescue!

2015-12-21

Hubspot is the best integrated Content Marketing tool out there. It's extremely intuitive and user-friendly. It has completely changed the way we implement our marketing strategy. The automation provided by Hubspot has saved us time and money while increased our leads and website traffic.

Pros

-Wide variety of free integrations such as: SurveyMonkey, Salesforce, GoToWebinar, and Wordpress, just to mention a few.

Cons

-Price can be a bit high

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Vladimir S

Great power tool

2016-11-11

Transition from Wordpress website was easy.

Pros

Ease of use

Cons

Price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Rikki lear

Low learning curve

2016-11-11

Very easy to use, if you have used Wordpress or similar you can use HubSpot!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Andrew Freeth

Hubspot has useful tools for digital agencies, but limited options for easy custom form integrations

2018-03-30

Pros

The data and profiling available for form submissions is valuable when developing an online sales-driven business.

Cons

The software could have better support when it comes to integration with third party form plugins for CMS tools such as wordpress. The backend interface takes a bit of effort to navigate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
John Hilditch

Easy to setup, use, and implement for any company, even without a lot of tech knowledge.

2018-04-02

Consolidation of contacts and information. Also, having the ability to generate new leads, and contacts for items such as email campaigns has been great.

Pros

The integration for platforms such as WordPress is easy to do as well.

Cons

As far the free HubSpot Marketing features go, it's pretty limited. To gain access to the higher tier features you have to pay a pretty hefty price. Also, it'd be nice if there was a tutorial walk through as soon as you got into the software that walked you through functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
(Marketing and Advertising company, 11-50 employees)

Hubspot cos is stellar

2018-12-14

Hubspot Marketing automation and Hubspot cos is the most comprehensive and affordable marketing solution out there for b2b marketing teams out there. Highly recommended.

Pros

We have tried multiple ways of maintaining a website - WordPress, bootstrap, but Hubspot cos rules them all.

Cons

Support is not fast enough. We have find the support response time to be not fast enough.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
( company, 11-50 employees)

I used most features of Hubspot, the integrated web forms, CRM and landing pages. It's a solid tool

2018-08-02

Pros

It's very easy to use and it's quite user friendly and intuitive, you can embed your forms on wordpress websites or create your own landing pages.

Cons

You can only create simple forms that capture basic data and information, anything more complex is beyond it's power.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more
Steve Pinkerton

Tons of Features, but Missing An Important One

2018-12-27

Were it to possess email capability (and that capability was comparable to the big ones out there - Aweber, Mailchimp, Agile, etc), Hubspot would be my go-to, and I would most likely subscribe to a proper plan JUST for that, as their other capabilities are amazing. The no-email is a dealbreaker, though, as is.

Pros

I love the fact HubSpot has every integration under the sun available, including a dedicated plugin for WordPress that basically makes it an on-site CRM.

Cons

There is no email/contact option outside of purchasing a plan. While this can be worked around using either a dedicated email platform or another CRM, it would be nice to include that feature with a monthly cap, similar to how their competitors work. Being able to test the email function on free mode, combined with all the other bells and whistles HubSpot offers, would be a knockout sales punch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
A verified reviewer

Hubspot is a good all-in-one solution, but it has it's limits when integrating with other software

2018-02-08

Pros

The live chat and scheduling tools were fantastic and better than most other vendors. The email workflows were pretty good too.

Cons

You have to use their blogging tools instead of the more popular Wordpress, and their blogging system is pretty limited comparatively.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Keith Bateman

Hubspot has it all & more

2018-12-04

Pros

They help you get setup so that you can build and create everything needed for a well run marketing automaton program. You can create LPs, send emails, and even schedule social media all through the platform. It allows you to manage more out of one platform, instead of having to use 3-4 different ones.

Cons

At times you may feel restrained when creating a LP since it's not straight WordPress, but it does help your team keep a brand standard across multple channels and campaigns.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
(Graphic Design company, 51-200 employees)

Review as a web designer

2018-12-27

Clients are asking for their website to be built on HubSpot more and more so I hope they improve their website builder and make it more intuitive and with a better UX/UI soon.

Pros

The marketing aspect of it is obviously the biggest thing customers are looking for when making the decision to use HubSpot.

Cons

Designing a website using HubSpot is not easy at all, you need to learn a bunch of new concepts and really study their builder and get used to how things work which is very different from other more popular platforms such as WordPress.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
(Marketing and Advertising company, 11-50 employees)

Overpriced

2019-04-10

We used it for about a year and a half, but overall it just wasn't worth the pricetag.

Pros

It was nice that everything was in one place as far as email, landing pages, etc. All organized, but there are much better products out there that focus on just the one thing that they do and then you can integrate them and use them together rather than paying Hubspot for all everything in one place.

Cons

It is too expensive, and there are much better products out there that focus on just the one thing that they do such as using wordpress and mailchimp together, etc. rather than having your website and emailing all under hubspot and paying lots of money.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
(Restaurants company, 51-200 employees)

Centralized, One-Stop Shop. Can Be expensive For Smaller Businesses, Though

2018-07-24

Pros

We use a WordPress site and embed HubSpot features with no problems.

Cons

The integration with Salesforce isn't always perfect - using the two together has presented a few headaches. The glitches have been major, but it could be much smoother. The landing page builder is clunky. It's still not drag-and-drop like many other builders out there, which is a little surprising. It's also expensive, and continues to cost more as you generate more contacts (a double-edged sword).

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anonymous
(Computer Hardware company, 1-10 employees)

An intuitive and comprehensive marketing platform that is integrated across all our digital products

2018-11-08

A good experience overall, from on-boarding the product, migrating our website from wordpress, to managing marketing tasks on a daily basis.

Pros

I like the fact this tool is a one-stop shop for the majority of my marketing needs. From website design and hosting, social media monitoring, to CRM management, it does it all. And if it doesn't then you can integrate it with external systems that you happen to use.

Cons

While it does virtually almost everything you would use on a daily basis for your marketing needs, they are still weak on the reporting side of the tool. I find it difficult to report on marketing pipeline metrics at a company level (Account-based marketing) rather than at a contact level for MQLs, SQLs, etc. They haven't found a fully viable solution to this so far, and I'm hoping it comes sooner rather than later.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Anthony Punko Jr

HubSpot For The Win

2016-12-08

We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.

Pros

Easy to get everyone working off of one platform.

Cons

It was a bit pricey.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Ida Arici

Phenomenal experience with the platform and the staff!

2017-09-19

If your company currently uses a WordPress blog, integrating it with HubSpot is easy, but may result in having to create 301 redirects if the templates don't match up exactly.

Pros

It also integrates well with a variety of other platforms, including WordPress and Salesforce.

Cons

Creating a robust form (that includes more than one email or formatting a multi-check section) is cumbersome, and, in some cases, not possible. If you have more than one HubSpot account, all of the premium features are per user per account, which isn't ideal.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Vicente Reixa

A very complet set of tools

2019-03-27

Using it to pull info from my website forms. Installing the plugin is a "2-minute" task and that's it. Easy integration with my email marketing platform.

Pros

I really like Hubstop because of how it integrates with my WordPress website.

Cons

The first tier plan is a bit expensive for my budget(but not compared with other tools on the market who provide less features)

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
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Adam Singer

LOVE the brand, love the tool

2018-02-23

Pros

I feel like HubSpot invented the inbound marketing concept and then built and iterated the best possible software to enable companies to do inbound. It's got everything you need and it's all arranged with intelligence to be as easy as possible to use

Cons

If your used to WordPress (as I was).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
HubSpot Marketing Reviews
HubSpot Marketing
All in one inbound marketing platform
Read more