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WordPress vs HubSpot Marketing Hub Comparison

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Overview

Category Leaders

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content...

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,814

4,237

792

96

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

4.9K

5

4

3

2

1

2,952

1,650

295

45

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Great solution to build landing pages / small & big websites with low budget - but if you got the money the results will be amazing.
If you are a person who has many thoughts that you would like to publish or perhaps you like fashion and want to show that interest, then WorldPress is your best friend.
WordPress is really an amazing content management system, that allows you to build stunning and amazing websites within few hours.

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Cons

We've found ourselves stalled out badly with problems at times because a theme or plugin had terrible support.
The biggest problem with WordPress is the lack of understanding that it is a blog software.
As a result, I'm forced to disapprove and delete spam comments individually, and when you get hundreds of these kind of spam comments each week, you can imagine that it can be frustrating.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features48
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audio File Management
  • Audit Management
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Full Text Search
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multivariate Testing
  • Online Booking Tools
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Survey Builder
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Visitor Tracking
  • Total features103
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audio File Management
  • Audit Management
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Management
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Full Text Search
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multivariate Testing
  • Online Booking Tools
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Survey Builder
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Visitor Tracking

Integrations

  • Total integrations1201
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations546
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

WordPress logo

WordPress

WordPress Recommendation

Reviewed 3 years ago

WordPress has allowed us to have a beautiful, functional website, while also integrating with our Hubspot forms to keep our marketing efforts streamlined and organized.

Pros

WordPress makes it easy to create a beautiful website. The plug-ins help streamline your workflows between your CRM and website. I use WordPress along with Hubspot.

Cons

For someone who is building their first website, or cleaning up after someone elses mess, WordPress can be confusing and frustrating.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

WordPress logo

WordPress

Great for people that know both HTML and don't know it

Reviewed 4 years ago
Pros

I really like the fact that even though I don't know HTML that well, I can still go in and edit minor things, and call on our website team to fix any HTML edits. I also love that HubSpot and WordPress can be connected together. Helps greatly for our marketing tools.

Cons

I don't like that sometimes we need to call upon our website team, and the support doesn't get back to us quick enough.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

WordPress logo

WordPress

Tried, True, and Polished

Reviewed 2 years ago

I love this platform. It provides a good way to blog and set up content.

Pros

This is a great hub for posting and disseminating content. The interface is polished and features are intuitive.

Cons

There is somewhat of a learning curve, but it is easily overcome by quick study and careful exploration.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

WordPress logo

WordPress

Wordpress for blogging or as temp website

Reviewed 3 years ago

Easy to use, great for any begginer or fresh project.

Pros

It's very easy to use. I used Wordpress briefly as a temporary hub for my art work and events.

Cons

The lack of formatting/structure options when developing each post.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

WordPress logo

WordPress

Decent website host and blog platform!

Reviewed 4 years ago

We were looking for an alternative website host to only using HubSpot in case clients wanted to use that. As well, we use the blogging platform occasionally, and they both have functioned admirably. It's great for what it does, but it could do so much more!

Pros

The blogging features and web hosting aspect are great for solo-bloggers or agencies alike.

Cons

There's just not a lot to it. It's simple, but not as many features as HubSpot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

WordPress logo

WordPress

User for over 6 years--Absolutely Love it!

Reviewed 5 years ago

Communication of information to stakeholders, quickly, easily, and from one source rather than multiple inputs.

Pros

Ease of use, broadcast a variety of information to many sources from one hub. Communication is critical, this platform makes it incredibly easy.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

WordPress logo

WordPress

Blogging Made Easy

Reviewed 2 years ago

It is a good tool to use for novice users to learn the basics of building and maintaining a site.

Pros

Its fairly easy to understand and one can quickly create a blog if need be. In my personal experience I used this particular software to create a blog for a class. At the time I had no previous experience in creating or running a website. Through several templates I was able to create the necessary in order to fulfill the requirements of my class.

Cons

Most of the templates are very similar so there isn't much to work with. I wouldn't particularly use it for a business hub due to the lack of innovation present.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

WordPress logo

WordPress

Simple to use for marketers who need to create/update webpages

Reviewed 3 years ago

Overall, I think Wordpress is a great tool to use for marketers who need to regularly make website updates!

Pros

It is very easy to learn and use. By dragging and dropping blocks, I can easily create landing pages/webpages.

Cons

Tracking performance on pages isn't as easy as using something like Hubspot landing pages - this could be improved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

WordPress logo

WordPress

Good for customization but I really don't like the UI

Reviewed 4 years ago

Gets the job done but its not my first choice of website creation tools.

Pros

You can build endlessly but you need to have a good engineering team behind you.

Cons

It's not that easy to use to build a website without any coding knowledge - unlike a Hubspot template.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

WordPress logo

WordPress

WordPress

Reviewed 2 years ago

WordPress hosts our new website and it's very easy.

Pros

Wordpress is incredibly intuitive - I had never used it until January and feel incredibly confident on it.

Cons

I'm used to using Hubspot for website hosting and editing, but that didn't present any issues when we switched.

Overall Rating