WordPress vs HubSpot Marketing Hub Comparison

Ease of Use for Non-Techy Team Members: This software allows for an in-house marketing team of 1 (or many) to be able to perform all digital marketing functions for the company from creating a website with landing pages, to inbound marketing campaigns, social monitoring and scheduling, to an easy to understand metrics and data dashboard.

It is not as flexible as WordPress in terms of plugins, but it does easily integrate with a WordPress website to still allow all the great CRM features, Data Measurement and Marketing Automation capabilities.

Easy to use, scalable, personalization beyond traditional email, cos, landing pages

No support for multilingual websites (needs definitely feature such as WPML plugin for Wordpress)

It covers almost everything modern digital marketing is about. HubSpot itself is a digital marketing pioneer, which helps them with implementing the latest technology.

The design side could be better, comparing examples like wordpress, Squarespace, mailchimp, etc. The collateral/file management system isn't ideal.

I like everything about this tool: their design, their fast and friendly customer service and they also have academy where you can learn how use the software more efficiently and offer free trial to try the product before paying for it. HubSpot provides the same feature that their more expensive competitors do and at the same time HubSpot is more oriented on small businesses than its competitors.

Integration with our website, which is on WordPress was a bit tricky, but it worked eventually. Other than that everything is good.

Everything is in one system. The CRM is linked to both the sales and marketing platforms. Emails can be auto-logged to contacts in the CRM. Hubspot also integrates with Google calendar to create and log meetings. Customization. You can create custom properties for contacts, companies, and deals, making the system work for your company's needs. Interface and usability. Friendly, available support.

the website editor can be a little limiting - however, if your website is hosted elsewhere, like Wordpress, this won't be an issue.

The way it integrates with WordPress and Gmail makes it easy to keep on top of Contact lists and new subscribers.

Learning new operations is always a time-consuming aspect of using new software however it is worth the extra effort.

I use this software mainly as an integration for WooCommerce and that's impressive that it has so many features for free: you can use it for your marketing strategies, to create great and direct connections with your customers, to organize the work of your whole team and even to group different kind of customers according to the categories of products you sell. Just one word: amazing!

Maybe the only con - and I don't even know if it can be considered a con given the amount and complexity of its features - is that maybe it can't be considered extremely intuitive, but thanks to its tutorials, you can simply solve this problem.

The ease of integration on your website is fantastic. Having the ability to quickly add lead forms on any page is amazing. The integration for platforms such as WordPress is easy to do as well.

As far the free HubSpot Marketing features go, it's pretty limited. To gain access to the higher tier features you have to pay a pretty hefty price. Also, it'd be nice if there was a tutorial walk through as soon as you got into the software that walked you through functionality.

We're able to bring our CRM, CMS, and a lot of our analytics tracking into one platform. This is way easier than running a site off of Wordpress, for example, and having a separate CRM.

Most of my gripes are small - little things here and there that you'd expect to be able to do but cannot. For example, using smart content on 'thank you' pages, or having native multi-step form functionality. Would also like it to be easier to truly track user journeys and pick trends out from there. However, I do believe they listen to their users and have made a lot of big improvements since we started with them.

Hubspot cos is the most comprehensive content management and optimisation solutio out there. We have tried multiple ways of maintaining a website - WordPress, bootstrap, but Hubspot cos rules them all. Built for classic b2b startups.

Support is not fast enough. We have find the support response time to be not fast enough.

I love the fact HubSpot has every integration under the sun available, including a dedicated plugin for WordPress that basically makes it an on-site CRM. Adding capture forms, sorting leads/contacts, all super easy and intuitive.

There is no email/contact option outside of purchasing a plan. While this can be worked around using either a dedicated email platform or another CRM, it would be nice to include that feature with a monthly cap, similar to how their competitors work. Being able to test the email function on free mode, combined with all the other bells and whistles HubSpot offers, would be a knockout sales punch.

With the help of HubSpot Marketing, we have organized a database of clients and deals. For each contact, we can receive information about how the client found out about our site. HubSpot Marketing works great with a WordPress site.

The program does not have the ability to create your own projects and synchronize the platform with Telegram. In addition, it took us several months to introduce the service to the company.

The live chat and scheduling tools were fantastic and better than most other vendors. The email workflows were pretty good too.

If you want to get the most value out of it, you have to stay within their ecosystem. You have to use their blogging tools instead of the more popular Wordpress, and their blogging system is pretty limited comparatively.

They help you get setup so that you can build and create everything needed for a well run marketing automaton program. You can create LPs, send emails, and even schedule social media all through the platform. It allows you to manage more out of one platform, instead of having to use 3-4 different ones.

The initial implementation can be a bit slow, for good reasons though. At times you may feel restrained when creating a LP since it's not straight WordPress, but it does help your team keep a brand standard across multple channels and campaigns.

It was nice that everything was in one place as far as email, landing pages, etc. All organized, but there are much better products out there that focus on just the one thing that they do and then you can integrate them and use them together rather than paying Hubspot for all everything in one place.

It is too expensive, and there are much better products out there that focus on just the one thing that they do such as using wordpress and mailchimp together, etc. rather than having your website and emailing all under hubspot and paying lots of money.

The user interface is easy to navigate and their training is helpful. Support is usually top-notch, as well. HubSpot makes it easy to set-up workflows and lists, create emails, and develop forms . We use a WordPress site and embed HubSpot features with no problems.

The integration with Salesforce isn't always perfect - using the two together has presented a few headaches. The glitches have been major, but it could be much smoother. The landing page builder is clunky. It's still not drag-and-drop like many other builders out there, which is a little surprising. It's also expensive, and continues to cost more as you generate more contacts (a double-edged sword).