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Creatio CRM

New era CRM to manage all customer and operational workflows

Table of Contents

Is this product right for your business?

Find out with a

Creatio CRM - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: August 2026

Creatio CRM overview

What is Creatio CRM?

Creatio is a new era CRM to manage all customer and operational workflows with no-code and AI at its core.

Creatio Sales is an AI-native sales management platform that helps businesses achieve sales excellence by providing a complete customer 360 view, automating lead and sales processes, running accurate forecasts, streamlining order and document management, and boosting team collaboration.

Creatio Marketing is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

And Creatio Service is a full-cycle AI-native service management platform that enhances customer experience through efficient case and request management, a unified agent desktop, omnichannel communications, collaborative tools, and flexible ITSM workflows.

Starting price

40per user /
per month

Alternatives

with better value for money

Creatio CRM’s user interface

Ease of use rating:

4.7

(150)

Creatio CRM review summaries overview

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(4)

3-4(25)

5(121)

What do users say about Creatio CRM?

Reviewers indicate Creatio CRM offers robust process automation, extensive customization, and a user-friendly interface that supports both sales and marketing teams. They find its flexibility and adaptability valuable for diverse business needs, and say the platform improves team collaboration, customer management, and operational efficiency. Many highlight the ease of integrating processes and the helpfulness of built-in tools for daily tasks.

Some say initial setup and advanced customization can be challenging, especially for non-technical users. They report occasional bugs and performance issues, but note that support is generally responsive. A few mention the learning curve and desire more resources for onboarding.

Select to learn more

Who uses Creatio CRM?

Based on 150 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Banking

Computer Software

Marketing and Advertising

Financial Services

Others

Use cases

CRM

Customer Service

Marketing Automation

Manufacturing

Campaign Management

Creatio CRM's key features

Most critical features, based on insights from Creatio CRM users:

Campaign management

5.0

(1)

Lead capture

4.7

(15)

Customer database

4.9

(8)

Email marketing

4.4

(14)

Lead management

4.5

(16)

Pipeline management

5.0

(5)

Task management

5.0

(9)

All Creatio CRM features

Features rating:

4.7

(150)

A/B testing

(0)

Access controls/permissions

5.0

(5)

Account-Based engagement

(0)

Accounting

(0)

Accounting integration

(0)

Accrual accounting

(0)

ACH payment processing

(0)

Activity dashboard

(0)

Activity/News feed

4.0

(1)

Activity tracking

(0)

Adaptive learning

(0)

Administrator access

(0)

Advanced search

(0)

Agent interface

(0)

Agent scheduling and assignment

(0)

AI and automation

(0)

AI-Based risk scoring

(0)

AI-Based talent matching

(0)

AI-Chatbot for citizen support

(0)

AI-Driven fraud detection

(0)

AI/Machine learning

(0)

AI-Powered tender analysis

(0)

AI predictive insights

(0)

AI predictive maintenance

(0)

AI summarization

(0)

AI text generation

(0)

AI text summarization

(0)

AI text-to-speech

(0)

AI writing assistant

(0)

Alerts

(0)

Alerts/Escalation

5.0

(1)

Alerts/Notifications

4.7

(17)

Amortization schedule

(0)

Analysis

(0)

API

5.0

(1)

APIs

(0)

Appointment management

(0)

Appointment scheduling

(0)

Approval process control

(0)

Artificial intelligence

(0)

Asset lifecycle management

(0)

Asset tracking

(0)

Assignment management

(0)

ATM management

(0)

At risk customers

(0)

Attachments/Screencasts

(0)

Audience targeting

(0)

Audio file management

(0)

Audit management

(0)

Audit trail

(0)

Authentication

(0)

Auto-Dialer

(0)

Auto loans

(0)

Automated alerts and tasks

(0)

Automated decisioning/underwriting

(0)

Automated email responses

(0)

Automated emails

(0)

Automated follow-ups

(0)

Automated note taking

(0)

Automated notices

(0)

Automated response

(0)

Automated responses

(0)

Automated routing

(0)

Automated scheduling

(0)

Automated voicemails

(0)

Automatic call distribution

(0)

Automatic funds distribution

(0)

Automation

(0)

Autonomous task execution

(0)

Autoresponders

4.0

(1)

Bank reconciliation

(0)

Barcode/Ticket scanning

(0)

Basic reporting

(0)

Batch processing

(0)

Behavior analytics

(0)

Behavior tracking

(0)

Benchmarking

(0)

Bid management

(0)

Billing & invoicing

(0)

Billing rate management

(0)

Bills of material

(0)

Bonds/Stocks

(0)

Booking management

(0)

Borrower management

(0)

Brand tracking

(0)

Breadth of partner applications

(0)

Broker/Agent portal

(0)

Browser extension

(0)

Budgeting

(0)

Budgeting/Forecasting

(0)

Budget planning & allocation

(0)

Building and personalizing emails

(0)

Business card/badge scanning

(0)

Business loans

(0)

Business process automation

(0)

Buyer management

(0)

Calendaring

(0)

Calendar management

5.0

(2)

Calendar/Reminder system

4.0

(2)

Calendar sync

5.0

(1)

Callback scheduling

(0)

Call center features

(0)

Call center management

(0)

Caller id

(0)

Call list management

(0)

Call logging

(0)

Call Management

(0)

Call monitoring

(0)

Call recording

(0)

Call reporting

(0)

Call routing

(0)

Call scripting

(0)

Call tracking

(0)

Call transfer

(0)

Call types

(0)

Campaign analytics

(0)

Campaign management

5.0

(1)

Campaign planning

(0)

Campaign scheduling

4.0

(1)

Campaign segmentation

(0)

Capacity planning

(0)

Case management

(0)

Cash application

(0)

Cash flow management

(0)

Cash management

(0)

Catalog management

(0)

Categorization/Grouping

(0)

Change management

(0)

Change order management

(0)

Channel management

(0)

Charting

(0)

Chatbot

(0)

Chat/Messaging

(0)

Churn management

(0)

Claims management

(0)

Click-to-Call

(0)

Client communication tools

(0)

Client database

(0)

Client management

(0)

Client portal

(0)

Client tracking

(0)

Clock in/out

(0)

Cloud

(0)

Coaching

(0)

Code enforcement

(0)

Collaboration tools

5.0

(1)

Collateral tracking

(0)

Collection agencies

(0)

Collections effectiveness

(0)

Commenting/Notes

(0)

Commercial

(0)

Commercial Mortgages

(0)

Commission calculations

(0)

Commission management

(0)

Commissions

(0)

Commodity futures

(0)

Communication history

(0)

Communication management

(0)

Competitive analysis

(0)

Compliance

(0)

Compliance control

(0)

Compliance management

(0)

Compliance tracking

(0)

Computer telephony integration

(0)

Concurrent calling

(0)

Configurable workflow

(0)

Consolidation/Roll-Up

(0)

Construction loans

(0)

Contact database

4.9

(15)

Contact management

4.6

(26)

Content creation

(0)

Content delivery

(0)

Content library

(0)

Content management

4.0

(1)

Content sharing

(0)

Content utilization

(0)

Contract/License management

(0)

Contract management

(0)

Contract performance

(0)

Conversation intelligence

5.0

(1)

Creatio CRM alternatives

Creatio CRM

4.7

(150)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.7

Value for Money

4.6

Customer Support

4.7

Bigin by Zoho CRM

4.7

(741)

visit website

Starting from

/user

Per year

Free trial

Free version

Ease of Use

4.8

Features

4.5

Value for Money

4.7

Customer Support

4.5

EngageBay CRM

4.7

(908)

visit website

Starting from

14.99

/user

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.7

Customer Support

4.8

eWay-CRM

4.5

(824)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.4

Customer Support

4.6

Creatio CRM pricing

Value for money rating:

4.6

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Growth

/user

Per month

Features included:

360° Customer View
Business Process Management
Collaboration Tools
Contract Management
Document Flow Automation
Field Sales Management
Knowledge Management
Lead Management

Enterprise

/user

Per month

Features included:

Lead Management
Mobile Sales
Opportunity Management
Orders and Invoices
Product Management
Project Management
Sales Forecasting
Synchronization and Integration
System Designer

Unlimited

No pricing info

Features included:

Creatio.ai 300K per user tokens
50+ users
Basic dedicated cloud instance included
Unlimited change logs

User opinions about Creatio CRM price and value

Value for money rating:

4.6

(150)

To see what individual users think of Creatio CRM's price and value, check out the review snippets below.

“We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform”

Fernando V.

Data Architect

“You can easily develop, adjust and create new pages from scratch super fast”

Fernando V.

Data Architect

Creatio CRM integrations (20)

Integrations rated by users

We looked at 150 user reviews to identify which products are mentioned as Creatio CRM integrations and how users feel about them.

Gmail

Integration rating: 4.8 (6)

Microsoft Outlook

Integration rating: 4.5 (4)

“We use the integration to automatically log inbound and outbound client emails directly into the CRM's interaction timeline. This ensures that every sales rep has full visibility over the communication history without constantly switching tabs.”