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Oktopost

We make it measurable

Table of Contents

Is this product right for your business?

Find out with a

Oktopost - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: August 2026

Oktopost overview

What is Oktopost?

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.

Starting price

Alternatives

with better value for money

Oktopost’s user interface

Ease of use rating:

4.5

(110)

Oktopost reviews

Overall rating

4.5

110

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend0.77/10

Rating distribution

Pros

“In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor”

Alain A.

Customer Success Manager

“The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows.”

Justin S.

Director of Sales

“It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent.”

Dominic Y.

VP Digital Marketing EMEA

Cons

“The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.”

Niki K.

Global Social Media Manager

“Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer”

Dan H.

Director of Digital Marketing

“Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.”

Marina C.

President

Who uses Oktopost?

Based on 110 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Information Technology and Services

Human Resources

Financial Services

Computer Software

Others

Use cases

Social Media Management

Social Media Analytics Tools

Advocacy

Social Media Marketing

Social Selling

Oktopost's key features

Most critical features, based on insights from Oktopost users:

Post scheduling

4.8

(30)

Social media integration

4.7

(19)

Multi-Account management

4.8

(18)

Engagement tracking

4.6

(13)

Automated publishing

4.7

(19)

Campaign management

4.0

(5)

Collaboration tools

3.0

(2)

Brand tracking

3.5

(2)

Customer engagement

4.0

(3)

All Oktopost features

Features rating:

4.2

(110)

Access controls/permissions

4.0

(1)

Activity dashboard

5.0

(1)

Activity tracking

(0)

Alerts/Escalation

(0)

API

4.0

(1)

Approval process control

4.5

(2)

Audience targeting

(0)

Automated publishing

4.7

(19)

Automated scheduling

(0)

Badge management

(0)

Behavior tracking

(0)

Benchmarking

(0)

Brand guidelines

(0)

Brand tracking

3.5

(2)

Calendar management

4.3

(3)

Campaign analytics

5.0

(1)

Campaign management

4.0

(5)

Campaign planning

5.0

(1)

Campaign scheduling

(0)

Campaign segmentation

(0)

Campaign tracking

5.0

(2)

Categorization/Grouping

(0)

Charting

(0)

Click tracking

(0)

Collaboration tools

3.0

(2)

Commenting/Notes

(0)

Communication management

4.3

(4)

Competitive analysis

(0)

Competitor monitoring

4.0

(1)

Contact management

4.3

(3)

Content creation

(0)

Content library

5.0

(1)

Content management

4.7

(23)

Conversion rate optimization

(0)

Conversion tracking

3.7

(3)

CRM

(0)

Customer database

(0)

Customer engagement

4.0

(3)

Customer history

(0)

Customer journey mapping

(0)

Customer social profiles

(0)

Customer support

(0)

Customizable reports

4.0

(2)

Dashboard

4.5

(2)

Dashboard creation

(0)

Data import/export

(0)

Data visualization

4.0

(1)

Digital asset management

(0)

Drag & drop

(0)

Editorial Calendar

(0)

Employee advocacy

(0)

Employee database

(0)

Employee engagement

(0)

Engagement tracking

4.6

(13)

Feedback management

(0)

Filtering

(0)

Gamification

4.5

(4)

Image library

(0)

Influencer tracking

(0)

Keyword filtering

3.8

(4)

Keyword tracking

(0)

Lead attribution

4.0

(2)

Lead capture

(0)

Lead engagement

(0)

Lead generation

(0)

Lead management

(0)

Marketing automation

(0)

Marketing calendar

(0)

Media monitoring

(0)

@mentions

(0)

Mobile access

4.5

(2)

Monitoring

(0)

Multi-Account management

4.8

(18)

Multi-Campaign

(0)

Multi-Channel attribution

(0)

Multi-Channel campaigns

(0)

Multi-Channel communication

(0)

Multi-Channel data collection

4.8

(6)

Multi-Channel management

(0)

Multi-Channel marketing

4.5

(2)

Performance metrics

4.3

(7)

Post scheduling

4.8

(30)

Predictive analytics

5.0

(1)

Publish scheduling

(0)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time monitoring

(0)

Real-Time notifications

5.0

(1)

Real-Time reporting

(0)

Real-Time updates

(0)

Reporting/Analytics

4.1

(33)

Reporting & statistics

4.5

(2)

Response management

(0)

ROI tracking

(0)

Role-Based permissions

(0)

Search/Filter

4.0

(1)

Sentiment analysis

3.5

(2)

SMS marketing

(0)

Social advertising

(0)

Social listening

4.0

(1)

Social marketing

(0)

Social media integration

4.7

(19)

Social media monitoring

3.9

(7)

Social Performance Management

(0)

Social promotion

5.0

(1)

Social sharing

4.8

(5)

Tagging

(0)

Third-Party integrations

3.0

(1)

Trend analysis

2.0

(1)

Visual analytics

5.0

(1)

Web tracking

(0)

Workflow management

(0)

Oktopost alternatives

Oktopost

4.5

(110)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.5

Features

4.2

Value for Money

4.4

Customer Support

4.6

Hootsuite

4.4

(3.8K)

learn more

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.1

Customer Support

4.2

Sprout Social

4.4

(608)

learn more

Starting from

199

/user

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.2

Value for Money

3.9

Customer Support

4.3

PostBeyond

4.8

(109)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.8

Features

4.6

Value for Money

4.7

Customer Support

4.8

Oktopost integrations (18)

Integrations rated by users

We looked at 110 user reviews to identify which products are mentioned as Oktopost integrations and how users feel about them.

Marketo Engage

Integration rating: 4.5 (6)

“Marketo integration allows for automation when a referral becomes a new customer and when new clients come on board automation invites them to join our referral program. It saves time of our marketing team having to upload lists constantly.”

Chris C.

Marketing Manager

Salesforce Sales Cloud

Integration rating: 4.0 (5)

HubSpot Marketing Hub

Integration rating: 5.0 (2)

“No longer using but the connection was great when I was.”

James H.

CTO Co-Owner

Canva

Integration rating: 5.0 (2)

Salesforce Platform

Integration rating: 5.0 (2)

Google Analytics 360

Integration rating: 4.0 (1)

“Google Analytics is important for adding website and conversion context to marketing decisions. Combining analytics data with campaign performance makes the recommendations more useful than reviewing media metrics alone.”

Garry L.

Analytics Director