Email Marketing Software Comparison
In this comparison table, we have associated three market leading best of breed email marketing management apps. Email marketing management tools allow you to manage efficiently your email campaigns, newsletters, and auto responders. ActiveCampaign, Pinpointe and Mailjet are 3 of the best email marketing solutions available in the market.
The top metrics tracked by email marketing tools are: click-through rate, open rate and delivery rate. Email marketers should gain a better understanding of what happens after the clicks. Beyond tracking pure campaign metrics, it is important to understand the ROI of your email campaigns and how they meet your broader marketing goals. Check these three tools from their websites, sign-up for their free trials and enjoy the power of best in class email marketing management!
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ActiveCampaign Email Marketing |
Pinpointe
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Mailjet
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| Average rating |
5.0/5
User reviews (5) |
4.5/5
User reviews (2) |
4.5/5
User reviews (2) |
| Social presence |
622 likes
402 followers
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1,178 likes
3,140 followers
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204 likes
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| Screenshots |  |
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| Overview | Increase sales and conversions by taking advantage of the latest email marketing features and by using the software over 40,000 users rely on every single day. Email marketing software that installs on your own web server. Zero monthly fees and no sending limits. Allows you to manage email campaigns, newsletters, and auto responders. ActiveCampaign email marketing software is the leading web ... Learn more › | Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunitie... Learn more › | EMAILING MADE EASIER AND BETTER: Mailjet is a real-time Cloud Emailing platform that provides you full scalability and better deliverability for all your emails, whether it's marketing / bulk or transactional. Forget about SMTP and server maintenance. Address the problem of these 20% of legitimate emails that never make it to the inbox. Mailjet is easy-to-use, via the online platform and easy... Learn more › |
| Features | • Auto Responders • Email Marketing • Bounce Management • Link Tracking • Dynamic Content |
• Save Money - 3 flexible pricing options • Create ‘Drip Marketing’ campaigns - Improved automation • Advanced Segmenting / Targeting - Better results • ‘Email Marketing in the Cloud‘ – No hardware • Enterprise Edition - Up to 200 users • SPAM Score Checker - Improve email delivery • Email Inbox Previewer - check before you send • HTML Email Templates - Professionally designed |
• Real-time Cloud Emailing (marketing and transactional) • Optimized Deliverability (SPF, DKIM, Algorithm, etc.) • In-depth Analytics in Real-time • Plugins for Dotclear, Drupal, Joomla, Wordpress, SPIP • Plugins for eCommerce platforms: Prestashop, Magento, Thelia • Spam risk metrics • Easy Creation Newsletter Tool & Import HTML Feature • X-header tag for email categorizing • TRIGGER / EVENT API / API REST • SMTP Relay |
| Typical customers | Small Business, Large Enterprises, Public Administrations, Associations | Associations, Large Enterprises, Small Business | Large Enterprises, Public Administrations, Small Business |
| Languages | Dutch, English, French, German, Italian, Portuguese, Spanish | English | English, French, German |
| Geographies supported | United States, Canada, Latin America, United Kingdom, Europe, Middle-East and Africa, Asia, Australia, China, India | Australia, Canada, Europe, United Kingdom, United States | Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States |
| Pricing | Free Trial. Starts at 9$/month. One time license fee based on the number of admin users needed (Server Based) - OR - Low monthly fee based on number of subscribers (SAAS/Hosted) | Pricing is based on a monthly subscription price structure, based on the number of emails you send. There are no contracts to sign, so you can cancel any time. (*) Every account includes a 30 day money-back guarantee. Pre-pay for 6 months and get 10% off of the monthly fee. If you are sending 100,000 – 10 million + B2B emails per month, please contact our sales team for more info. |
The free plan gives you full access to all the features available (analytics, API, etc.) and lets you send 6,000 emails a month with a 200 per day limit. For premium customers it's a pay as you go model. No engagement or contract: you can send 1 million emails one month and get back on a free plan the month after. Plans start at $7,49 for 30,000 emails. Starting at $74,95 for 120,000 emails, you'll get a dedicated IP. For larger senders, rates can be as low as $0,30! |
| More Comparisons |
• Email Marketing Software Comparison • Campaign Management Software Comparison |
• Email Marketing Software Comparison • Campaign Management Software Comparison |
• Email Marketing Software Comparison |
Email marketing software is used to send bulk email to target audiences. Email marketing system mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email Marketing automation software is used to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation system makes processes much more efficient, and makes some new processes possible. EMail Marketing automation is an integral component of customer relationship management (CRM). Email Marketing automation software manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.
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