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Featured Marketing Automation Apps
  • Pardot 
     3

    Software by Pardot by Salesforce

    B2B marketing automation suite by Salesforce, providing both sales & marketing tools

  • Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

    Learn more about Pardot →

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  • Infusionsoft 
     8

    Software by Infusionsoft, Inc.

    Get Organized. Grow Sales. Save Time.

  • Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. See why!

    Learn more about Infusionsoft →

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  • ExactTarget 
     8

    Software by Salesforce ExactTarget Marketing Cloud

    Salesforce ExactTarget Marketing Cloud

  • The ExactTarget Marketing Cloud is designed to help you build and manage your 1:1 customer journeys. We power brand relationships across every touchpoint—email, social, mobile, web, and beyond—helping marketers put customers at the center of everything they do. The ExactTarget Marketing Cloud is a salesforce.com company.

    Learn more about ExactTarget →

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  • ActiveCampaign 
     4

    Software by ActiveCampaign

    Email Marketing + Marketing Automation + CRM/Sales Automation

  • Send newsletters, manage contacts, and automate your marketing. ActiveCampaign helps over 100,000 businesses grow with email marketing & marketing automation. Send newsletters, setup automated campaign sequences, automate sales processes, and more. Learn why thousands are ditching their current email marketing & marketing automation providers.

    Learn more about ActiveCampaign →

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  • Pinpointe 
     4

    Software by Pinpointe On-Demand

    Business Class Email Marketing Software

  • Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

    Learn more about Pinpointe →

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  • Evergage 
     0

    Software by Apptegic (Evergage)

    Real-Time Web Personalization

  • The Evergage platform delivers real-time web personalization to more than 120 million web visitors, optimizing site conversions and customer success for over 110 organizations, including Rue La La, Wayfair, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort and Publishers Clearing House. Evergage's solutions empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers.

    Learn more about Evergage →

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  • Salesformics 
     0

    Software by Salesformics

    Simple CRM and all-inclusive marketing automation for everyone

  • "As easy to use as a search engine" Salesformics is an all-in-one customer relationship manager (CRM), sales and marketing automation solution that is designed and priced for small and medium-sized businesses. It is the only solution of this kind designed to get you up and running in minutes, not after days of training. Manage leads, accounts and opportunities. Automate sales and marketing processes. Leverage social media and marketing channels. Salesformics integrates with Twitter, LinkedIn, Buffer, Constant Contact, Evenbrite, Dropbox, Campaign Monitor and more.

    Learn more about Salesformics →

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  • ion interactive marketing apps platform 
     2

    Software by ion interactive

    The marketing apps company

  • ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

    Learn more about ion interactive marketing apps platform →

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  • SendinBlue Email 
     3

    Software by SendinBlue

    Easy To Use Email Marketing Service

  • SendinBlue is an email marketing software that let you easily manage your email marketing campaigns, transactional emails and SMS messages all in one simple and powerful platform.

    Learn more about SendinBlue Email →

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  • Hatchbuck 
     0

    Software by Hatchbuck

    Simple Sales and Marketing Software for Small Business

  • Hatchbuck is an all-in-one sales and marketing software for small businesses. Our simple CRM, email marketing and marketing automation tools help smaller companies to stay organized, save time and boost sales. Hatchbuck includes everything you need to capture new contacts that visit your website, segment and nurture prospects, increase engagement and convert more opportunities into customers. Check out a live demonstration to see first hand how Hatchbuck can help your small business grow.

    Learn more about Hatchbuck →

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  • SendGrid 
     1

    Software by Sendgrid

    Email Delivery. Simplified.

  • SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable email delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze. SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure to ensure deliverability. SendGrid manages all of the technical details, from scaling the infrastructure, ISP outreach, reputation monitoring, whitelisting services and real time analytics.

    Learn more about SendGrid →

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  • InTouch 
     12

    Software by InTouch CRM

    CRM for Small Business - Sales & Marketing Automation

  • Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketing automation. From collecting customer data on your website or offline, through to automated follow-up campaigns, audience segmentation, email marketing and team tasks. InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.

    Learn more about InTouch →

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  • SalesExec 
     3

    Software by ClickPoint Software

    Lead Management for Sales Teams and Call Centers

  • SalesExec is the easiest-to-use lead management software on the market that will help your sales team close more leads in less time. We guarantee you will contact leads faster, nurture leads not ready to purchase with automated email marketing, power dial on more leads, and ensure leads are called the optimal amount of times, increasing ROI from all of your leads.

    Learn more about SalesExec →

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  • Sales and Marketing Pro 
     0

    Software by Palo Alto Software

     

  • Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!

    Learn more about Sales and Marketing Pro →

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  • Yooba 
     0

    Software by Yooba Business Presentation App

    Gain Qualified Leads Through Intelligent Content Marketing

  • Yooba is the marketing and sales platform that generates leads through engaging iPad experiences, turning your content into conversions. It’s your content, appified

    Learn more about Yooba →

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  • SALESmanago Marketing Automation 
     0

    Software by BENHAUER Sp. z o.o. Sp.K.

    Send e-mails and identify people visiting your website - Marketing Automation for smart companies

  • SALESmanago is a cloud based marketing automation platform used by over 1000 companies in 20 countries. According Datanyze, it is one of the world’s top 10 marketing automation platforms. Customers include Deloitte, Yves Rocher, Timberland, major banks, retailers and large eCommerce players, as well as hundreds of small to medium sized companies. Combined, SALESmanago customers use the system to manage over 50 million contacts. SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.

    Learn more about SALESmanago Marketing Automation →

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Marketing Automation App Directory
  • MailChimp 
     3

    Software by Mailchimp

    A complete email marketing tool

     
  • This email marketing tool makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.

    Learn more about MailChimp →

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  • Oktopost 
     4

    Software by Oktopost

    Socially-Driven B2B Content Marketing

     
  • Oktopost is the only social media marketing platform designed with the unique needs of B2B in mind. Oktopost solves two of the biggest problems facing B2B marketers when it comes to social media today: 1. The ability to post content on a large-scale across the social web 2. See the ROI of their B2B social media marketing activities Oktopost's large-scale social posting functionality lets B2B marketers schedule and post using multiple profiles, on numerous social networks and LinkedIn Discussion groups - all in a few simple clicks. Oktopost is the only social media marketing platform that lets users see actual business value and ROI of their social media marketing by showing exactly which post generated a specific lead.

    Learn more about Oktopost →

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  • Mailigen 
     2

    Software by Mailigen

    Integrated email marketing software. Email + SMS + Social

     
  • Mailigen is web based online email marketing software that helps to create and analyse your email marketing campaigns and is free to try. Utilize professional email templates, in-depth reports and statistics, and top notch deliverability to improve your email campaigns. Mailigen serves every type of company and every marketing specialist's needs. It also offers Integration with more than 100 CRMs.

    Learn more about Mailigen →

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  • Kenshoo Enterprise 
     0

    Software by Kenshoo

    Premium solutions for search marketing, social media and online advertising

     
  • Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo Enterpris gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising.

    Learn more about Kenshoo Enterprise →

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  • Responsys Interact 
     0

    Software by Oracle

    The #1 cloud platform for digital marketing

     
  • Responsys Interact allows to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel. With Interact Campaign, it’s easy to create, test, and execute your digital campaigns across every channel, including email, mobile, social, the web, and display. And only Responsys gives you the power to create individually tailored messages at massive scale. On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.

    Learn more about Responsys Interact →

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  • Act-On 
     1

    Software by Act-On

    Marketing Automation for the Future

     
  • Act-on helps users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface

    Learn more about Act-On →

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  • HubSpot 
     0

    Software by HubSpot

    InBound Marketing Software

  • HubSpot's software helps marketers take advantage of the changing nature of how people research and shop for products/services - bringing together a suite of Internet marketing tools for the small or medium sized business, including tools for search engine optimization, business blogging, content publishing, lead intelligence and management, marketing automation, marketing analytics, and competitor analysis. HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie. With HubSpot you can optimize your website to get found by more prospects and convert more of them into leads and paying customers.

    Learn more about HubSpot →

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  • Vocus 
     0

    Software by Vocus

    Vocus Marketing Software

     
  • Vocus Marketing Software integrates social media, search marketing, email and publicity into one smart suite. It delivers leads, buzz and business directly to you in a simple activity stream.

    Learn more about Vocus →

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  • SalesLogix 
     0

    Software by Sage Software

     

     
  • Saleslogix is CRM without compromise, offering unparalleled flexibility and control in how you deploy, use, and pay for a powerful CRM solution that helps accelerate your strategic advantage. Drive additional growth with integrated email marketing and social media marketing solutions from Swiftpage. For over 15 years, customers in 70+ industries have relied on Saleslogix CRM to maximize productivity and gain actionable business insights. You can deploy Saleslogix in the Cloud, On-Premises, or in a hybrid environment. You an customize Saleslogix to meet your unique requirements, extend the application to your mobile and tablet devices, and choose from flexible purchase, finance, or subscription options. Saleslogix is truly CRM without compromise.

    Learn more about SalesLogix →

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Marketing Automation Reviews


Anna Lancaster reviewed

MailChimp

"Mailchimp is great"

  10th of August 20:27


Michael (Mike) Compeau reviewed

Act-On

"Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On"

  1st of August 10:50


Marc Schipperheyn reviewed

SendGrid

"SendGrid not for the faint of heart"

  22nd of July 17:41


Steve Ryan reviewed

SalesExec

"Great Product - Great Service - Perfect Support"

  18th of July 19:27


Mason Pain reviewed

ExactTarget

"Email Marketing Made Easy"

  17th of June 15:25


Eryn Branham reviewed

Pinpointe

"Pinpointe's Email Marketing Platform Is Like Constant Contact On Steriods"

  30th of May 14:17


Maurice D. Williams, MS reviewed

Infusionsoft

"Infusionsoft Rocks!"

  14th of May 16:26


Alistair Moore reviewed

InTouch

"Excellent handling of account set up"

  30th of April 08:09


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What is Marketing Automation Software?

The name marketing automation software is used for software platforms that help marketing departments and organizations to automate repetitive tasks. Marketing employees benefit by specifying criteria for tasks which are then interpreted and executed by a tool, which increases efficiency and reduces human error.
Typically marketing automation apps carry out tasks such as customer data integration (CDI), and campaign management. Marketing automation is an integral component of customer relationship management (CRM) and it manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.

Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.


Marketing Automation Features

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