Featured Marketing Automation Apps
  • Infusionsoft 

    Software by Infusionsoft, Inc.

    Grow Sales. Save Time. Get Organized.

  • Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. See why!

    Learn more about Infusionsoft →

  • ExactTarget 

    Software by Salesforce ExactTarget Marketing Cloud

    Salesforce digital marketing app

  • The ExactTarget Marketing Cloud is designed to help you build and manage your 1:1 customer journeys. We power brand relationships across every touchpoint—email, social, mobile, web, and beyond—helping marketers put customers at the center of everything they do. The ExactTarget Marketing Cloud is a company.

    Learn more about ExactTarget →

  • Pinpointe 

    Software by Pinpointe On-Demand

    Business Class Email Marketing Software

  • Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

    Learn more about Pinpointe →

  • Salesformics 

    Software by Salesformics

    Simple CRM and all-inclusive marketing automation for everyone

  • "As easy to use as a search engine" Salesformics is an all-in-one customer relationship manager (CRM), sales and marketing automation solution that is designed and priced for small and medium-sized businesses. It is the only solution of this kind designed to get you up and running in minutes, not after days of training. Manage leads, accounts and opportunities. Automate sales and marketing processes. Leverage social media and marketing channels. Salesformics integrates with Twitter, LinkedIn, Buffer, Constant Contact, Evenbrite, Dropbox, Campaign Monitor and more.

    Learn more about Salesformics →

  • SendinBlue Email 

    Software by SendinBlue

    Easy To Use Email Marketing Service

  • SendinBlue is an email marketing software that let you easily manage your email marketing campaigns, transactional emails and SMS messages all in one simple and powerful platform.

    Learn more about SendinBlue Email →

  • SalesExec 

    Software by ClickPoint Software

    Lead Management for Call Centers

  • SalesExec is one of the easiest-to-use lead management software on the market that will help your sales team close more leads in less time. We guarantee you will contact leads faster, nurture leads not ready to purchase with automated email marketing, power dial on more leads, and ensure leads are called the optimal amount of times, increasing ROI from all of your leads.

    Learn more about SalesExec →

  • Sales and Marketing Pro 

    Software by Palo Alto Software


  • Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!

    Learn more about Sales and Marketing Pro →

  • Hatchbuck 

    Software by Hatchbuck

    SMB sales and marketing software

  • Hatchbuck is an all-in-one sales and marketing software for small businesses. Our simple CRM, email marketing and marketing automation tools help smaller companies to stay organized, save time and boost sales. Hatchbuck includes everything you need to capture new contacts that visit your website, segment and nurture prospects, increase engagement and convert more opportunities into customers. Check out a live demonstration to see first hand how Hatchbuck can help your small business grow.

    Learn more about Hatchbuck →

Marketing Automation App Directory
  • Kenshoo Enterprise 

    Software by Kenshoo

    Premium solutions for search marketing, social media and online advertising

  • Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo Enterpris gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising.

    Learn more about Kenshoo Enterprise →

  • Responsys Interact 

    Software by Oracle

    The #1 cloud platform for digital marketing

  • Responsys Interact allows to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel. With Interact Campaign, it’s easy to create, test, and execute your digital campaigns across every channel, including email, mobile, social, the web, and display. And only Responsys gives you the power to create individually tailored messages at massive scale. On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.

    Learn more about Responsys Interact →

  • Act-On 

    Software by Act-On

    Cloud marketing automation platform

  • Act-On is a cloud-based online marketing automation platform to manage marketing campaigns from creation, to implementation and tracking. Use Act-On's range of products to generate new leads by coordinating and automating sales and online marketing campaigns. You can manage multiple platforms using Act-On's marketing automation software, including email marketing and social media, along with AdWords and SEO. Measure results through reporting and analytics to better understand the success of your campaigns. Use Act-On's "Search History and Segmentation" tool to understand user behavior and build more accurate buyer profiles.

    Learn more about Act-On →

  • Bizo 

    Software by Bizo

    Business Audience Marketing

  • Use Bizo's platform’s data management and targeting capabilities to reach audiences nd engage those that come to their websites, landing pages, and social channels.

    Learn more about Bizo →

  • Oracle Eloqua 

    Software by Oracle

    Cloud marketing automation software

  • Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The software can be used to execute content marketing and social marketing campaigns, as well as sales-driven campaigns to support renewals and events. Oracle Eloqua provides key customer data and marketing analytics to help build better campaigns. Customer profiles can be built for greater targeting and segmentation through data such as website visits and website responses. The performance of your campaigns can be analysed with marketing analytics dashboards and reports.

    Learn more about Oracle Eloqua →

  • Demandbase 

    Software by Demandbase, Inc

    B2B Marketing Cloud

  • Demandbase is a cloud-based B2B marketing automation solution specifically built to meet the account-based needs of B2B marketers. The range of marketing solutions offered by Demandbase are covered in 5 modules: Performance Manager, Web Analytics, Advertising, Personalization and Conversion. The Demandbase B2B Marketing Cloud is an end-to-end solution to connect marketing technology across the entire funnel. The software provides performance reports across the board, from brand awareness, through to pipeline health and closed revenue. Use the data provided by Demandbase to optimize your website and create targeted content and personalized messaging.

    Learn more about Demandbase →

  • Kontagent kSuite Social 

    Software by Kontagent


  • kSuite Social identifies the key metrics to help you optimize your social experience. Unlike typical Web analytics, our platform gives you deep insights into how customers connect and interact inside your Facebook apps, letting you make adjustments in real time.

    Learn more about Kontagent kSuite Social →

  • Bronto 

    Software by Bronto

    Marketing Automation for Commerce

  • Bronto is marketing automation software for e-commerce businesses. The application provides an email marketing, and online marketing campaign solution to major internet retailers with features to manage shopping cart abandonment and post-purchase campaigns, as well as VIP and loyalty programs. Bronto provides a marketing automation platform to help increase revenue through targeted email, mobile and social campaigns. Bronto allows you to automate the workflow process of creating multi-channel campaigns targeted to specific audiences. Build mobile-friendly email and SMS campiagns, as well as online and social campaigns that are optimized based on data and analytics.

    Learn more about Bronto →

  • Intercom 

    Software by Intercom

    Behavioral targeting and user data

  • Intercom is a user intelligence and behavioral targeting application to better understand, improve and take advantage of your customer communication. Intercom gives you insight into who is using your product and provides the tools to send personal communicators. You can use intercom to send targeted, behavior-driven emails and in-app messages. Intercom provides you with a live database of your customers that is constantly kept up-to-date. The software provides a way to garner feedback from your users at any time, as well as to send event invites, or other communication. The software lets you send emails as well as in-app messages across web and mobile devices.

    Learn more about Intercom →

  • Sailthru 

    Software by Sailthru

    Marketing automation for e-commerce

  • Sailthru is a marketing automation software and multi-channel personalization tool that serves growing e-commerce and media brands. The software allows you to personalize customer experiences on every channel, including email, website, mobile, social and offline. Sailthru uses unique consumer interest data, behavioral data and purchase data to build accurate individual customer profiles for individual targeting. Sailthru provides real-time customer data to allows fast growing companies to optimize aquisition and retention, build customer trust and loyalty, provide consistent brand messaging and utilize actionable, big data.

    Learn more about Sailthru →

  • Bluekai 

    Software by Oracle

    Big Data for Marketing

  • BlueKai is the most interconnected media-independent data management platform, audience data marketplace, and analytics system in the industry. As experts in big data ingestion, analysis and portability, we help you connect all your own data assets (with external data) and put it to use everywhere you need it to be. The result? Your business becomes more intelligent and efficient with EVERY interaction. Oracle announced on Feb 24th 2014 that it has signed an agreement to acquire BlueKai. BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.

    Learn more about Bluekai →

  • SALESmanago Marketing Automation 

    Software by BENHAUER Sp. z o.o. Sp.K.

    Marketing Automation for smart companies

  • SALESmanago is a cloud based marketing automation platform used by over 1000 companies in 20 countries. According Datanyze, it is one of the world’s top 10 marketing automation platforms. Customers include Deloitte, Yves Rocher, Timberland, major banks, retailers and large eCommerce players, as well as hundreds of small to medium sized companies. Combined, SALESmanago customers use the system to manage over 50 million contacts. SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.

    Learn more about SALESmanago Marketing Automation →


    Software by Aptean

    Big Dreams Made Real

  • Take your business to the next level with CRM processes, including sales force, marketing, and service automation .Unlike most CRM solutions, Pivotal is built on a flexible platform that gives you a customized CRM experience built around your business processes – not the other way around. Pivotal CRM is supported by a full continuum of services that are affordable, easy to use, and configure to any organization in any industry. Whether you wish to handle the implementation by yourself, with a partner, or leave it to us, we can accommodate your every need. We can even take on full management and hosting of the application, if you prefer, with the option to bring the solution on-premise when you’re ready.

    Learn more about PIVOTAL CRM →

  • Kapost 

    Software by Kapost

    Content Marketing Software & Content Marketing Platform

  • Modern Marketers understand that content is critical to driving site visitors, leads and sales. But the challenge remains: how? How can marketers run a successful content marketing operation? Kapost’s software makes it possible. Marketing Calendar. Workflow. Analytics. All content types. All in one place. Kapost makes content marketing easy by managing every step of the process in a single platform. Use content to drive more web visitors, nurtured leads and new sales.

    Learn more about Kapost →

  • SaveLocal 

    Software by Constant Contact

    Create shareable local offers and social deals

  • SaveLocal allows you to set up local offers and deals that are easy to create, customize, share, promote and redeem. Features include industry tailored themes, auto text generation, online coupon redemption and QR codes for web and mobile. Promote your offers via social media channels, email contact lists and a unique offer webpage for customers. You can also encourage your customers to share your deal with a reward system. Tracking deals is made easy allowing you to monitor how many people open, share and redeem your offer. It is free to create an offer, with no charges until you sell your first voucher. It is especially affordable for small businesses and nonprofits with a fee of as little as $1 per voucher sold.

    Learn more about SaveLocal →

  • C2CRM 

    Software by ClearC2

    Cloud Enterprise Business Solutions

  • C2CRM offers the power and flexibility usually reserved for custom CRM solutions, with the ease of use and implementation typically associated with contact managers. C2CRM streamlines sales process by providing real-time information on leads, prospects and customers. It improves your marketing efforts by tracking which marketing initiatives work and which ones do not. It streamlines your customer service by providing comprehensive customer information. Your service team will help customers faster and more efficiently which ultimately improves customer satisfaction and loyalty.

    Learn more about C2CRM →

  • Signals 

    Software by HubSpot

    Email tracking software by HubSpot

  • You don't always get a response to your emails. But that doesn't mean your prospect isn't interested -- you just don't know if they are. Rather than spamming their inbox with further messages, track your emails with Signals to be instantly notified when your message is opened or clicked.

    Learn more about Signals →


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Marketing Automation Reviews

Michael (Mike) Compeau reviewed


"Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On"

  1st of August 10:50

Steve Ryan reviewed


"Great Product - Great Service - Perfect Support"

  18th of July 19:27

Mason Pain reviewed


"Email Marketing Made Easy"

  17th of June 15:25

Eryn Branham reviewed


"Pinpointe's Email Marketing Platform Is Like Constant Contact On Steriods"

  30th of May 14:17

Maurice D. Williams, MS reviewed


"Infusionsoft Rocks!"

  14th of May 16:26


What is Marketing Automation Software?

The name marketing automation software is used for software platforms that help marketing departments and organizations to automate repetitive tasks. Marketing employees benefit by specifying criteria for tasks which are then interpreted and executed by a tool, which increases efficiency and reduces human error.
Typically marketing automation apps carry out tasks such as customer data integration (CDI), and campaign management. Marketing automation is an integral component of customer relationship management (CRM) and it manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.

Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Marketing Automation Features

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