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Featured Marketing Automation Apps

  • Infusionsoft
    Infusionsoft

    Infusionsoft 
    4.5
     4

    Software by Infusionsoft, Inc.

    CRM tool for Small Businesses

    For small businesses in growth, there comes a moment when basic sales and marketing tools just can't grow with you. That's where our small business CRM Infusionsoft comes in. Our powerful software combines CRM, email marketing and e-commerce into one integrated system driven by the power of sales and marketing automation.

    Learn more about Infusionsoft →

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  • Marketo
    Marketo

    Marketo 
    4.8
     4

    Software by Marketo

    Marketing Automation Software: Easy. Powerful. Complete.

    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

    Learn more about Marketo →

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  • Pinpointe
    Pinpointe

    Pinpointe 
    4.8
     5

    Software by Pinpointe On-Demand

    Business Class Email Marketing Software

    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

    Learn more about Pinpointe →

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  • ion's platform
    ion's platform

    ion's platform 
    4.3
     3

    Software by ion interactive

    Turning click throughs into breakthroughs

    ion's platform is landing page optimization software for marketers. The SaaS platform lifts ad campaign conversion rates by 20-300% or more by focusing on post-click performance. Marketers are empowered to create, test and optimize their own conversion-focused user experiences without web development or IT support. With ion, marketers create world-class landing pages, microsites and conversion paths that make great first impressions on visitors from all types of traffic sources. Once the pages are created, marketers can A/B and multivariate test images, text, forms, videos, Flash and more. Once a champion is determined and the results are statistically significant, ion's platform can even re-route traffic to the higher converting page on its own. Hundreds of ion's customers report triple digit conversion lift. Join them and increase the ROI of your online marketing efforts (Post-Click Marketing).

    Learn more about ion's platform →

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  • FluidSurveys
    FluidSurveys

    FluidSurveys 
    4.2
     6

    Software by FluidSurveys

    Create Your Survey in Minutes.

    The Pinnacle of Online Survey Software: FluidSurveys Online Survey Tool If you need form tools to build a questionnaire, online forms, quizzes, polls or surveys, choose FluidSurveys. Our free plan allows for the creation of unlimited polls with unlimited responses, and our powerful drag & drop interface is incredibly easy to use. For an alternative to Survey Monkey, or to conduct an advanced longitudinal survey, FluidSurveys is right for you. Our powerful questionnaire tool and online survey software enable you to design and launch your project in minutes. Deploy your survey online, offline, and even on mobile devices. > [Save Hours of Time] Our editor is child's play: simply drag and drop the elements you want to include in your survey, type or import your questions, and you're set. > [Unlimited Surveys & Responses] How's this for power? Your surveys can include logic, a boatload of question types, multimedia and so much more -- all for a fraction of the cost.

    Learn more about FluidSurveys →

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  • Mailrelay, email marketing
    Mailrelay, email marketing

    Mailrelay, email marketing 
    5.0
     1

    Software by Mailrelay

    Biggest Free Forever Account Ever

    Mailrelay is an advanced email marketing platform with powerful features. It allows you to create, send and manage your newsletters providing complete subscriber behaviour statistics. Know who, where and when subscribers click in your newsletter. Understand your customers by analyzing user behaviour and increase your CTR and conversion rates. And the best part is that it has the biggest free account ever! With 15.000 monthly sends to up to 3.000 subscribers (25.000 sends and up to 5.000 subscribers if you follow us on Twitter and Facebook). Free. Forever.

    Learn more about Mailrelay, email marketing →

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  • Marketing Optimizer
    Marketing Optimizer

    Marketing Optimizer 
    4.5
     2

    Software by Active Internet Marketing

    Digital Marketing Optimization Software

    Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

    Learn more about Marketing Optimizer →

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  • Evergage
    Evergage

    Evergage 

    Software by Evergage

    Add behavior-based personalization to your website or web app in minutes

    Evergage is a point-and-click solution for creating a personalized user experience on your website or web app that gets more conversions, boosts user engagement, and creates happy customers. - Promote timely, relevant actions to every visitor or user with behavior driven on site messages. - 4 SmartMessages to choose from: header/bottom bars, pop ups, call outs, and inline content. - True behaviorial targeting, not just geo, referral, or demographics (we got those covered too). - Enterprise-class engagement analytics to track and improve engagement for anonymous visitors, registered users, and recurring accounts. Install Evergage in seconds and start boosting conversions, engagement, and customer success today.

    Learn more about Evergage →

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  • Constant Contact
    Constant Contact

    Constant Contact 
    4.0
     3

    Software by Constant Contact

    Reach more in-boxes. Get more opens.

    Constant Contact’s Email Marketing tool makes it easy to create professional email campaigns with no technical skills required. You also get free personal support and coaching by phone, email, chat or in person.

    Learn more about Constant Contact →

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  • Impactia Intelligent Email
    Impactia Intelligent Email

    Impactia Intelligent Email  
    5.0
     1

    Software by Impactia

    Email marketing on steroids!

    Impactia Intelligent Email is a web-based application that transforms your Everyday Business Emails into a marketing platform. Impactia Intelligent Email gives its users the ability to add promotions and branding to an untapped resource, employees outgoing Everyday Business Emails. With Impactia you will easily increase sales and brand recognition by adding your own promotions and branding to the margins of outgoing Everyday Emails, as opposed to bulk email (newsletters or periodic promotional emails). Impactia gives you the ability to automate your campaigns, measure their success, and best of all get lead alerts so you can follow up on a lead right away. Add Impactia to your outgoing emails today, so your customers will know ALL of the products and services you offer.

    Learn more about Impactia Intelligent Email →

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  • AgileBid
    AgileBid

    AgileBid 
    5.0
     3

    Software by Ideagility

    Supercharge PPC

    AgileBid is the easiest and most affordable Pay Per Click optimization service for small businesses and agencies. Managing keyword bidding is tedious, time consuming and it's never finished. AgileBid automates the bidding process, investing in keywords that sell, and reducing or eliminating the losers. AgileBid manages Adwords and Bing Ads so you don't have to. What you do with your time is up to you.

    Learn more about AgileBid →

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Marketing Automation App Directory

  • ActiveCampaign Email Marketing
    ActiveCampaign Email Marketing

    ActiveCampaign Email Marketing 
    5.0
     5

    Software by ActiveCampaign

    Email marketing made easy. Sign up for free!

    Increase sales and conversions by taking advantage of the latest email marketing features and by using the software over 80,000 users rely on every single day. Powerful reporting allows you to analyze your campaigns and subscribers. View read/open reports, link tracking, forwards, bounces, email clients used, best time of the day, best day of the week, and more! Full email marketing automation allowing you to setup campaigns and triggered actions. Setup timed auto responders, birthday emails, and triggers that occur (such as sending campaigns, updating subscriber info, and more) when subscribers perform certain actions.

    CompareLearn more about ActiveCampaign Email Marketing →
  • Salestrakr CRM
    Salestrakr CRM

    Salestrakr CRM 
    5.0
     3

    Software by Salestrakr

    Simply Powerful CRM

    Salestrakr is an easy to use, easy to purchase web based CRM application. Salestrakr provides full features CRM and contact management features at a fraction of the price of most high-end CRM apps. Salestrakr is used by companies all over the world to keep track of their customers, vendors and prospects. It is helping sales teams to track opportunities, and to close more sales. And Salestrakr helps marketing groups to run effective marketing campaigns to generate more leads and prospects. Use Salestrakr to organize your business, become more productive and grow your sales!

    CompareLearn more about Salestrakr CRM →
  • zferral .:i
    zferral .:i

    zferral .:i 

    Software by zferral.com

    Custom affiliate and referral programs

    zferral enables companies to create custom affiliate and referral programs. You can customize your unique affiliate panel and then create campaigns that are unique to your customers. It is easily to manage affiliates, set commissions and payouts and track their effectiveness with various analytics in your dashboard. zferral has partnered with the best CRM, email marketing, billing and shopping applications. It easily integrate with some of the best apps around the web. zferral is a complete affiliation solution to grow your business.

    CompareLearn more about zferral .:i →
  • SimplyCast
    SimplyCast

    SimplyCast 
    2.8
     4

    Software by SimplyCast

     

    SimplyCast is an all in one marketing suite for organizations worldwide. SimplyCast's software automates email, survey, event, SMS, fax, Twitter and autoresponder marketing in order for businesses to effectively reach customers on their preferred mode of communication. It is a feature-rich multi-channel marketing platform used by thousands of customers, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.

    CompareLearn more about SimplyCast →
  • MailChimp
    MailChimp

    MailChimp 
    5.0
     1

    Software by Mailchimp

    Easy Email Newsletters

    This email marketing tool makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.

    CompareLearn more about MailChimp →
  • InviteBox
    InviteBox

    InviteBox 
    5.0
     1

    Software by InviteBox

    Let your customers bring you more business

    InviteBox is a flexible referral marketing platform that unlocks a new cost-effective customer acquisition channel for your online business. With InviteBox you can launch your own referral program in minutes and make your existing customers bring you more business.

    CompareLearn more about InviteBox →
  • SugarCRM
    SugarCRM

    SugarCRM 
    4.0
     1

    Software by SugarCRM

     

    SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting, team selling, advanced security and workflow automation. Sugar Social CRM is all about external customers, not just behind-the-firewall collaboration. It dramatically expands the ability to collaborate with customers and partners no matter where they are located.

    CompareLearn more about SugarCRM →
  • SalesNexus
    SalesNexus

    SalesNexus 
    5.0
     8

    Software by SalesNexus

    CRM and Email Marketing

    SalesNexus is a CRM tool for small businesses that helps your sales and marketing teams know which customers and leads to target and helps you effectively close on them. By using an online CRM solution you can stay up to date from anywhere without IT challenges to distract you with other online contact managers. SalesNexus is a fully featured online CRM with sales automation, email marketing, team collaboration and database customization. With SalesNexus you also get unlimited emails with no additional charges! Complete, fully featured email marketing includes tracking of opens and clicks, automated auto-responder campaigns, insightful analytics and the ability to easily manage lists and create emails. Along with the CRM and email marketing that you get with SalesNexus, you also get free support with the SalesNexus Success Team. This support comes in the forms of webinars that are taught weekly as well as live chat email support.

    CompareLearn more about SalesNexus →
  • Act-On
    Act-On

    Act-On 

    Software by Act-On

    Marketing Automation for the Future

    Act-on helps users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface

    CompareLearn more about Act-On →
  • Vocus
    Vocus

    Vocus 

    Software by Vocus

    Public Relations Software

    Vocus Marketing Software integrates social media, search marketing, email and publicity into one smart suite. It delivers leads, buzz and business directly to you in a simple activity stream.

    CompareLearn more about Vocus →
  • Kenshoo Enterprise
    Kenshoo Enterprise

    Kenshoo Enterprise 

    Software by Kenshoo

    Premium solutions for search marketing, social media and online advertising

    Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo Enterpris gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising.

    CompareLearn more about Kenshoo Enterprise →
  • Responsys Interact
    Responsys Interact

    Responsys Interact 

    Software by Responsys

    The #1 cloud platform for digital marketing

    Responsys Interact allows to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel.

    CompareLearn more about Responsys Interact →
  • intouchcrm
    intouchcrm

    intouchcrm 
    5.0
     2

    Software by Customers Really Matter Ltd

     

    InTouchCRM is an integrated web based system combining email marketing with powerful CRM features such as contact database management, email & SMS marketing campaign creation, full campaign reporting, autoresponders, marketing surveys, calendar and more. Designed for the needs of small businesses InTouchCRM is your online business partner that takes away the hassle of day to day sales and marketing tasks. Full technical support is available through support tickets 365 days a year and there are no nasty contracts to sign with 3 different flexible packages available. Spend less time managing tasks and more time doing what you do best, growing your business

    CompareLearn more about intouchcrm →
  • Alsamarketing Marketing Automation
    Alsamarketing Marketing Automation

    Alsamarketing Marketing Automation 
    4.8
     4

    Software by Alsamarketing

     

    Alsamarketing is an on-demand web marketing automation suite that makes it easy to create, automate and measure your online marketing efforts to achieve the best possible ROI without the tremendous efforts and manual labor involved with traditional marketing solutions. Automatically track, score, and nurture prospects from the moment of lead generation through sale. By tracking visitor behaviors in real-time you can determine visitors level of engagement towards your product as well as their interest in different content you provide. This customer intelligence can then be reused as actionable data for your various marketing campaigns and sales calls. Plan and automate your marketing campaigns giving you more time to concentrate on the message you want to deliver to your leads. Spend time on building your strategies not execution. Trigger real-time marketing campaigns based on lead attributes, activity and/or history. Move your leads down your marketing funnel in an automated fashion

    CompareLearn more about Alsamarketing Marketing Automation →

What is Marketing Automation Software?

The name marketing automation software is used for software platforms that help marketing departments and organizations to automate repetitive tasks. Marketing employees benefit by specifying criteria for tasks which are then interpreted and executed by a tool, which increases efficiency and reduces human error.
Typically marketing automation apps carry out tasks such as customer data integration (CDI), and campaign management. Marketing automation is an integral component of customer relationship management (CRM) and it manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.

Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.