Featured Marketing Automation Apps
  • Infusionsoft 
     4

    Software by Infusionsoft, Inc.

    Sales & Marketing Automation for Small Business

  • Discover Infusionsoft's automated complete sales and marketing tools built exclusively for small business. What do you get? CRM, lead scoring, email and social marketing, e-commerce, analytics and industry-leading support. Register now for a quick product demo and see why 23,000 small businesses like yours have chosen Infusionsoft!

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  • ion's platform 
     2

    Software by ion interactive

    Turning click throughs into breakthroughs

  • ion goes beyond landing pages with software that creates, launches and tests extraordinary web, mobile and responsive experiences with a simple drag-and-drop interface that anyone can use - no technical or design skills required. These qualitatively superior landing experiences significantly improve lead generation and customer acquisition.

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  • Evergage 
     0

    Software by Evergage

    Add behavior-based personalization to your website or web app in minutes

  • Evergage is a point-and-click solution for creating a personalized user experience on your website or web app that gets more conversions, boosts user engagement, and creates happy customers. - Promote timely, relevant actions to every visitor or user with behavior driven on site messages. - 4 SmartMessages to choose from: header/bottom bars, pop ups, call outs, and inline content. - True behaviorial targeting, not just geo, referral, or demographics (we got those covered too). - Enterprise-class engagement analytics to track and improve engagement for anonymous visitors, registered users, and recurring accounts. Install Evergage in seconds and start boosting conversions, engagement, and customer success today.

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  • InTouch 
     3

    Software by InTouch CRM

    Growing your business has never been easier

  • InTouch is an integrated web based system combining email marketing with powerful CRM features such as contact database management, email & SMS marketing campaign creation, full campaign reporting, autoresponders, marketing surveys, calendar and more. Designed for the needs of small businesses InTouch is your online business partner that takes away the hassle of day to day sales and marketing tasks. Full technical support is available through support tickets 365 days a year and there are no nasty contracts to sign with 3 different flexible packages available. Spend less time managing tasks and more time doing what you do best, growing your business.

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  • Natural Insight 
     0

    Software by Natural Insight

    The World's Best Cloud for Workforce Management

  • 40,000 professionals in 70,000 locations use Natural Insight to organize, schedule, manage and measure teams of people doing work.

    Learn more about Natural Insight →

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  • WebMerge 
     5

    Software by WebMerge

    Customize and Automate Your Document Creation

  • WebMerge automates your document creation (PDF, Word, Excel, PowerPoint) so you can get back to business. Wasting time creating the same documents over and over again is a thing of the past. You’ll never need to copy and paste information into a template again. Want to know how it works? In a nutshell, you will set up a document (or template) in WebMerge, integrate with popular services to send your data to that document, and we’ll send you a merged copy. Seamless. Automated. Easy. With our various document types you can create professional looking documents that will fit right in with your business. Whether you need a secure PDF, a dynamically generated document, or the flexibility of a Word/Excel/PowerPoint, we’ve got you covered. Sending the merged document through your workflow couldn’t be easier with our powerful delivery options. From sending the document via email, saving it in the cloud, or sending it to another 3rd party the possibilities are endless.

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Marketing Automation App Directory
  • Pinpointe 
     3

    Software by Pinpointe On-Demand

    Business Class Email Marketing Software

     
  • Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

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  • ActiveCampaign 
     4

    Software by ActiveCampaign

    Email & marketing automation made easy (and free)

     
  • Send newsletters, manage contacts, and automate your marketing. ActiveCampaign helps over 100,000 businesses grow with email marketing & marketing automation. Send newsletters, setup automated campaign sequences, automate sales processes, and more. Learn why thousands are ditching their current email marketing & marketing automation providers.

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  • MailChimp 
     2

    Software by Mailchimp

    Easy Email Newsletters

     
  • This email marketing tool makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.

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  • SugarCRM 
     1

    Software by SugarCRM

     

     
  • SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting, team selling, advanced security and workflow automation. Sugar Social CRM is all about external customers, not just behind-the-firewall collaboration. It dramatically expands the ability to collaborate with customers and partners no matter where they are located.

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  • ExactTarget 
     0

    Software by ExactTarget

     

     
  • On-demand email marketing software solutions. One-to-one marketing applications that enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. Integrated solutions such as ExactTarget for Salesforce.com AppExchange and ExactTarget for Microsoft Dynamics CRM/Salesforce Automation.

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  • Kenshoo Enterprise 
     0

    Software by Kenshoo

    Premium solutions for search marketing, social media and online advertising

     
  • Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo Enterpris gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising.

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  • SalesNexus 
     8

    Software by SalesNexus

    CRM and Email Marketing

     
  • SalesNexus is a CRM tool for small businesses that helps your sales and marketing teams know which customers and leads to target and helps you effectively close on them. By using an online CRM solution you can stay up to date from anywhere without IT challenges to distract you with other online contact managers. SalesNexus is a fully featured online CRM with sales automation, email marketing, team collaboration and database customization. With SalesNexus you also get 25,000 emails/month/user with no additional charges! Complete, fully featured email marketing includes tracking of opens and clicks, automated auto-responder campaigns, insightful analytics and the ability to easily manage lists and create emails. Along with the CRM and email marketing that you get with SalesNexus, you also get free support with the SalesNexus Success Team. This support comes in the forms of webinars that are taught weekly as well as live chat email support.

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  • Responsys Interact 
     0

    Software by Oracle

    The #1 cloud platform for digital marketing

     
  • Responsys Interact allows to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel. With Interact Campaign, it’s easy to create, test, and execute your digital campaigns across every channel, including email, mobile, social, the web, and display. And only Responsys gives you the power to create individually tailored messages at massive scale. On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.

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  • Act-On 
     0

    Software by Act-On

    Marketing Automation for the Future

     
  • Act-on helps users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface

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  • INinbox 
     13

    Software by INinbox

    Email Marketing, Superpowers

     
  • Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popular business apps like salesforce, paypal, woocommerce and magento. At INinbox we make sure that your emails reach the inbox.You can create & send email campaigns that are true to your brand. On top of that we fully support responsive email templates, your designs will NEVER break. This is 2014! Join forces with us and 1000's of other superhero's today.

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  • Oktopost 
     1

    Software by Oktopost

    The B2B Social Media Marketing Platform

     
  • Oktopost is the only social media marketing platform designed with the unique needs of B2B in mind. Oktopost solves two of the biggest problems facing B2B marketers when it comes to social media today: 1. The ability to post content on a large-scale across the social web 2. See the ROI of their B2B social media marketing activities Oktopost's large-scale social posting functionality lets B2B marketers schedule and post using multiple profiles, on numerous social networks and LinkedIn Discussion groups - all in a few simple clicks. Oktopost is the only social media marketing platform that lets users see actual business value and ROI of their social media marketing by showing exactly which post generated a specific lead.

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  • Email It 
     2

    Software by Jonah & Associates, LLC

    Easy to use email marketing service

     
  • Email It is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts, and automate your marketing using our simple tools. It doesn’t stop there, we offer easy creation of RSS driven email campaigns, surveys, and powerful Autoresponders. Our software features an email designer with an easy-to-use editor. You have the flexibility to choose from 100s’ of RESPONSIVE pre-designed email templates or create your own customized one. We offer cloud hosting for all your image files too. Email It has great reporting features to allow you to see opens, clicks, bounces, successful deliveries, unsubscribes, spam reports, social shares, message forwards and much more. You can automate your sales processes by setting up automated campaign sequences and setup advanced subscriber actions. Learn why thousands of people are ditching their current email marketing & marketing automation providers to join us (FREE migration & account).

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  • Constant Contact 
     2

    Software by Constant Contact

    Reach more in-boxes. Get more opens.

  • Constant Contact’s Email Marketing tool makes it easy to create professional email campaigns with no technical skills required. You also get free personal support and coaching by phone, email, chat or in person.

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  • Vocus 
     0

    Software by Vocus

    Public Relations Software

     
  • Vocus Marketing Software integrates social media, search marketing, email and publicity into one smart suite. It delivers leads, buzz and business directly to you in a simple activity stream.

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  • Marketo 
     4

    Software by Marketo

    Marketing Automation Software: Easy. Powerful. Complete.

     
  • Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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  • SalesLogix 
     0

    Software by Sage Software

     

     
  • Saleslogix is CRM without compromise, offering unparalleled flexibility and control in how you deploy, use, and pay for a powerful CRM solution that helps accelerate your strategic advantage. Drive additional growth with integrated email marketing and social media marketing solutions from Swiftpage. For over 15 years, customers in 70+ industries have relied on Saleslogix CRM to maximize productivity and gain actionable business insights. You can deploy Saleslogix in the Cloud, On-Premises, or in a hybrid environment. You an customize Saleslogix to meet your unique requirements, extend the application to your mobile and tablet devices, and choose from flexible purchase, finance, or subscription options. Saleslogix is truly CRM without compromise.

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  • HubSpot 
     0

    Software by HubSpot

    InBound Marketing Software

  • HubSpot's software helps marketers take advantage of the changing nature of how people research and shop for products/services - bringing together a suite of Internet marketing tools for the small or medium sized business, including tools for search engine optimization, business blogging, content publishing, lead intelligence and management, marketing automation, marketing analytics, and competitor analysis. HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie. With HubSpot you can optimize your website to get found by more prospects and convert more of them into leads and paying customers.

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  • Soffront CRM 
     3

    Software by Soffront Software, Inc.

    CRM. Marketing. Simplified

     
  • Soffront CRM is an award winning fully integrated CRM solution for sales, marketing, customer service, helpdesk, project management and more. Save without the cost of multiple add-ons and third party partners. Soffront CRM can be deployed hosted or on-premise.

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  • SimplyCast 
     8

    Software by SimplyCast

     

  • SimplyCast is an all in one marketing suite for organizations worldwide. SimplyCast's software automates email, survey, event, SMS, fax, Twitter and autoresponder marketing in order for businesses to effectively reach customers on their preferred mode of communication. It is a feature-rich multi-channel marketing platform used by thousands of customers, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.

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What is Marketing Automation Software?

The name marketing automation software is used for software platforms that help marketing departments and organizations to automate repetitive tasks. Marketing employees benefit by specifying criteria for tasks which are then interpreted and executed by a tool, which increases efficiency and reduces human error.
Typically marketing automation apps carry out tasks such as customer data integration (CDI), and campaign management. Marketing automation is an integral component of customer relationship management (CRM) and it manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.

Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.


Marketing Automation Features

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