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Business Class Email Marketing Software
8 reviews

Who is Pinpointe For?

Built primarily for business-to-business (B2B) customers and mid-size companies, Pinpointe now offers multiple plans that cater to different segments of its intended market. For example, the Professional Edition is frequently used by small and medium-size businesses that send between 5,000 and 250,000 emails per month. At the other end of the spectrum, Pinpointe is frequently used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.

Read the full GetApp Analysis

Key Features

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys


Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results.

Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team.

Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code.

Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

Feature-Rich. Easy to Use. Designed for B2B Email Marketing Customers

Pinpointe On-Demand was designed to help businesses marketers to create, automate measure and optimize email campaign results through an intuitive, easy to use interface. Don’t user your email servers for your marketing efforts – send and track your email campaigns using our cloud servers.

We understand that one size doesn’t fit all, so we have two versions to meet your needs:

Professional Edition
Ideally suited for Small/Medium businesses sending 5,000 to 250,000 emails / month with a single user login. All the features and great low pricing.

Enterprise Edition
For more demanding customers that need up to 250 user logins, dedicated servers, IP addresses. Enterprise Edition is for medium to large Enterprises and agencies sending 250,000 to 25 Million or more emails / month that may require up to 250 user logins and dedicated, Cloud-based infrastructure.

Let Pinpointe Deliver Your Email Campaigns
Take advantage of Pinpointe’s 99.9% uptime and email infrastructure knowledge. Don’t lose sleep over server or network failures or email deliverability issues. We manage system backup and service continuity and we help manage your email reputation for maximum deliverability.



Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
iPhone-iPad, Mac, Mobile Web App, Web-based
Supported Countries
Australia, Canada, Europe, United Kingdom, United States
Supported Languages
Supported Platforms
Google Apps, Open API, Salesforce
Support Options
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials


Starting from: $36.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Monthly - based on the number of active contacts stored in Pinpointe. Send up to 6 times per month to each contact. (Ideal for frequent senders)
Monthly - based on the number of emails sent each month. Ideal for customers who send about once a month.
Pay-as-you-go. Credits are good for up to 1 year - unused credits roll one each month. (Ideal for infrequent or seasonal senders.)


Better Email Marketing Results. Less Effort.

Pinpointe is powerful yet easy to use. Top features/benefits include:

Save Money. Flexible, Pay-as-you-Go pricing with credits that don’t expire each month!

Free Surveys. Create, send and collect data for unlimited surveys for free with your Pinpointe account.

Preserve your brand. We don’t insert our logo or branding into your email.

Drip Marketing Campaigns. Set up campaigns that automatically trigger based on recipient actions, like whether they opened an email or clicked on a specific link.

Easy Segmentation/targeting. Segment prospects across multiple lists, based on a combination of fields.

Behavioral Targeting: Select recipients based on past behavior.

Enterprise Edition – 5 – 250 users, up to 10 million emails per month.

User Reviews


Great Product

Sr. Manager, Online Marketing (Computer Software company, 501-1000 employees)23rd of October, 2014 16:54

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes.


Critical Component of Demand Generation & Nurturing Campaigns

Donna Parent, Vice President, Marketing | Aternity13th of October, 2014 16:59

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.


Enhances our Email Marketing Reach

Manager, Marketing Automation ( company, 501-1000 employees)9th of October, 2014 18:43

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money.


Great for Email Marketing

Marci James, Director of Marketing, Obeo Inc.3rd of October, 2014 15:49

We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can’t beat their support team.


Pinpointe's Email Marketing Platform Is Like Constant Contact On Steroids

Eryn Branham, Marketing Consultant | Copywriter | Graphic Designer30th of May, 2014 14:17

I am a marketing consultant that primarily services B2B clients from the mid to enterprise space, I continually recommended and use Pinpointe’s robust email marketing software solution due to its advanced features and easy-to-use platform. Growing beyond the basics of email marketing, Pinpointe incorporates tracking and analytics capabilities along with the bells and whistles of advanced email marketing. It also includes features like like split-testing, landing pages, automated lead nurturing, social sharing, email deliverability, and website tracking. Customers can quickly create and design all types of emails and newsletters with responsive templates that automatically adjust to display on devices that result in high response rates. Comprehensive features like improved targeting, segmentation and drip marketing campaigns also help marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

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GetApp Analysis

Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.

Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.

Creating website forms with Pinpointe.

What is Pinpointe?

Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.

Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.

Viewing contact lists.

Main Features

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Editing a segment.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Flexible drip campaigns with autoresponders.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Using templates to design email campaigns.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.

Real-time analytics and data.


Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their Salesforce.com contacts. Pinpointe’s “ForceSync” system pushes Salesforce.com contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Salesforce.com. Pinpointe also offers an XML API Connector.


Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.

Bottom Line

  • Cloud-based solution enables business-to-business communications

  • Developed for business marketers in mid-sized enterprises

  • Segment lists based on customer behaviors and demographics

  • Create flexible drip campaigns

  • Use real-time site analytics to for more effective marketing strategies

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