TAP.now - 2026 Pricing, Features, Reviews & Alternatives

TAP.now is a smart link management and marketing analytics platform designed for teams who treat links as active conversion surfaces. It enables marketers, growth teams, and product organizations to create high-intent short links, route traffic dynamically based on context, and deeply measure what happens after the click.

TAP.now gives users full control over how traffic is distributed and how performance is tracked. Teams can generate short links on optimized call-to-action domains or their own custom domains, define custom paths, group links into campaigns, and deploy them across ads, email, social, partnerships, and product touchpoints. Unlike traditional URL shorteners, TAP.now allows links to function as programmable traffic drivers that adapt to user context and business goals.

TAP.now provides real-time click tracking, advanced engagement metrics, and conversion event monitoring. Businesses can track not only where traffic comes from, but what users do next—capturing post-click behavior, downstream conversions, and custom events. With built-in event tracking, webhooks, and API access, TAP.now integrates directly into modern data stacks, enabling teams to sync link activity with CRMs, marketing automation platforms, data warehouses, and internal systems.

The platform supports campaign grouping, long-term data retention, and scalable infrastructure designed to handle unlimited links and tracked clicks across all plans. This makes TAP.now suitable for both early-stage teams testing distribution channels and established organizations managing large-scale traffic operations.

Security and reliability are foundational. TAP.now supports custom domains, controlled routing, account-level access management, and secure API and webhook delivery.

TAP.now lowers the barrier to advanced link intelligence while providing a clear upgrade path for teams that need deeper insights, automation, and system connectivity. The result is a unified platform for managing links, optimizing traffic flows, and tying distribution directly to measurable business outcomes.