Consumer Comfort Plummets As Only 5% Highly Trust Tech Companies to Safeguard Biometric Data
Feb 20, 2024
According to GetApp's new survey, biometric data faces serious consumer and regulatory scrutiny over privacy violations.
Marketing Interns Won't Be Replaced by AI, But Are Instead in Higher Demand in 2024
Dec 12, 2023
As AI takes over a vast range of professional work, small and midsize businesses (SMBs) in GetApp’s survey believe it will increase the demand for marketing interns in 2024.
U.S. Businesses See Cyberattacks Tick Down–But They’re Still At Unsustainably High Level
Sep 28, 2023
GetApp’s 5th Annual Data Security Report reveals a drop in phishing and ransomware attacks, but fallout from the Las Vegas attacks underscores the massive social engineering vulnerabilities still plaguing businesses.
Marketers and Consumers Disagree on Data Privacy Boundaries
Oct 9, 2022
GetApp research uncovers four fundamental disconnects between the way marketers are managing data privacy and what consumers expect of businesses collecting and using their data.
Ransomware Attacks Have Nearly Doubled Since 2020, According to GetApp
Sep 19, 2022
GetApp’s 4th Annual Data Security Report reveals seven alarming trends in the data security threats facing U.S. businesses.
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