Press releases
Marketers Are Upping Their Software Spend, But Struggle With Their Tech Decisions
Feb 18, 2025
GetApp’s 2025 Tech Trends Survey finds that while marketing teams prioritize software investments to support business growth, 39% find choosing the right technology a challenge.
40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage
Oct 7, 2024
According to GetApp’s report, marketing overload and irrelevant content drive customers to unsubscribe from marketing materials. The report also outlines opportunities to regain consumer trust and boost sales.
Most IT Pros Embrace AI as a Cyberdefense Ally, GetApp's Data Security Survey Reveals
Oct 1, 2024
GetApp's survey reveals that AI solutions for network and cloud security are top investment priorities for 45% of IT and data security professionals in the US.
New Survey Highlights Consumer Demand for Honest Marketing and Stricter Penalties for Deceptive Practices
Sep 30, 2024
Research by GetApp highlights consumer mistrust in digital marketing but shows how data transparency and consumer control can restore confidence.
IT Professionals Brace for 2025 Threats as U.S. Businesses Face Growing AI-Enhanced Cyberattacks
Sep 22, 2024
GetApp’s annual data security survey reports that AI-enhanced cyberattacks are the top concern for IT professionals in 2025.
About GetApp
GetApp is the recommendation engine SMBs need to make the right software choice. GetApp enables SMBs to achieve their mission by delivering the tailored, data-driven recommendations and insights needed to make informed software purchasing decisions. GetApp is a Gartner company.
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