Adsquare - 2026 Pricing, Features, Reviews & Alternatives

adsquare is a tool for analyzing potential customers, with various analysis options available. In addition to audience targeting, which defines new target groups and addresses existing target groups, there is also a proximity targeting option.

With these various targeting options, adsquare offers a precise definition of target groups and their locations in order to target advertising to a specific audience and expand it to determine potential buyers. adsquare uses demographic and psychographic data as well as interests, data on app and location behavior, promoting a more precise determination of customers for the seller. Customers can be addressed on different screen sizes with the help of cookies and mobile advertising IDs.

Built-in security mechanisms are intended to prevent inaccurate data reaching the advertiser. The system filters out incorrect location data, unnecessary data, fraudulent traffic, and other abnormalities. In addition, adsquare provides real-time information which can be determined using adsquare's Real-Time Footfall Measurement. This tool can also be used by third-party providers and DSPs such as the Google Marketing Platform, Mediasmart and MediaMath. adsquare also works with other partners who integrate the tool into their products. These include Active Agent, adform, Displayce, Vistar Media and xandr.