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Salesforce Audience Studio
Data management platform to build customer journeys
Last updated: January 2026
Salesforce Audience Studio Alternatives & Competitors (2026)
Top 4 free alternatives
Value for money
Starting price
Functionality
A/B Testing
5/5
Access Controls/Permissions
4.5/5
Activity Tracking
4.5/5
Top Features
Audience Targeting
N/A
Campaign Management
N/A
CRM
N/A
Value for money
No pricing info
Starting price
Functionality
Audience Targeting
4.5/5
Contact Management
4.5/5
Campaign Management
4/5
Top Features
Activity Dashboard
N/A
Customer Database
N/A
Customer Experience Management
N/A
Value for money
Starting price
Functionality
Data Analysis Tools
5/5
Data Extraction
5/5
Data Quality Control
5/5
Top Features
Activity Dashboard
N/A
Audience Targeting
N/A
Campaign Management
N/A
Value for money
No pricing info
Starting price
Functionality
Access Controls/Permissions
N/A
Activity Tracking
N/A
Ad hoc Reporting
N/A
Top Features
Audience Targeting
N/A
Campaign Management
N/A
CRM
N/A
Value for money
Starting price
Functionality
Automatic Backup
5/5
Customer Database
5/5
Dashboard
4.5/5
Top Features
Audience Targeting
N/A
Campaign Management
N/A
CRM
N/A
Value for money
Starting price
Functionality
Access Controls/Permissions
5/5
API
5/5
Applicant Tracking
5/5
Top Features
Audience Targeting
N/A
Campaign Management
N/A
CRM
N/A
Value for money
Starting price
Functionality
Data Capture and Transfer
4.5/5
Ad hoc Query
4/5
API
4/5
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Database
N/A
Value for money
Starting price
Functionality
API
N/A
Behavioral Analytics
N/A
Behavioral Targeting
N/A
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Experience Management
N/A
Value for money
No pricing info
Starting price
Functionality
Audience Targeting
4/5
Access Controls/Permissions
N/A
Accounting
N/A
Top Features
Activity Dashboard
N/A
Campaign Management
N/A
CRM
N/A
Value for money
No pricing info
Starting price
Functionality
Campaign Management
5/5
Audience Targeting
4.8/5
Ad Inventory Management
4.7/5
Top Features
Activity Dashboard
N/A
Customer Experience Management
N/A
Customer Journey Mapping
N/A
Value for money
Starting price
Functionality
Audience Targeting
5/5
Campaign Segmentation
4.9/5
A/B Testing
4.8/5
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Database
N/A
Value for money
No pricing info
Starting price
Functionality
Access Controls/Permissions
N/A
Address Validation
N/A
API
N/A
Top Features
Activity Dashboard
N/A
Campaign Management
N/A
CRM
N/A
Value for money
No pricing info
Starting price
Functionality
AI/Machine Learning
5/5
Audience Targeting
5/5
Bidding Strategies
5/5
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Database
N/A
Value for money
No pricing info
Starting price
Functionality
Access Controls/Permissions
N/A
Activity Tracking
N/A
Ad Network Integration
N/A
Top Features
Campaign Management
N/A
CRM
N/A
Customer Database
N/A
Value for money
No pricing info
Starting price
Functionality
Campaign Planning
N/A
Charting
N/A
Contact Database
N/A
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Journey Mapping
N/A
Value for money
Starting price
Functionality
Audience Targeting
5/5
Customer Database
5/5
Behavioral Analytics
4.5/5
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Experience Management
N/A
Value for money
Starting price
Functionality
API
N/A
Auto Extraction
N/A
Collaboration Tools
N/A
Top Features
Activity Dashboard
N/A
Audience Targeting
N/A
Campaign Management
N/A
Value for money
Starting price
Functionality
Dashboard
4.8/5
Campaign Tracking
4.8/5
Customizable Reports
4.7/5
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Database
N/A
Value for money
Starting price
Functionality
Advertising Management
N/A
Behavioral Analytics
N/A
Behavior Tracking
N/A
Top Features
Activity Dashboard
N/A
Customer Database
N/A
Customer Experience Management
N/A
Value for money
No pricing info
Starting price
Functionality
Access Control
N/A
Access Controls/Permissions
N/A
API
N/A
Top Features
Activity Dashboard
N/A
CRM
N/A
Customer Database
N/A