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appICE Logo

Mobile marketing automation platform

Last updated: March 2026

appICE Alternatives & Competitors (2026)

Top 4 free alternatives

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Devices supported


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Integrated with


Industry


Company size


CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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logo
CleverTap
logo
appICE

0.9

4.1

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

5.0

Activity Dashboard

4.5/5

Campaign Analytics

4.5/5

Alerts/Notifications

3.9/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

MoEngage logo

An Insights-led Customer Engagement Platform

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logo
MoEngage
logo
appICE

0.6

4.4

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

A/B Testing

5/5

API

4/5

Autoresponders

3/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Netmera logo

Marketing platform to engage, convert and retain customers

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logo
Netmera
logo
appICE

0.5

4.5

Value for money

5.0
199
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

5.0

Abandoned Cart Saver

N/A

Access Controls/Permissions

N/A

Activity Tracking

N/A

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Notificare logo

Customer Engagement Platform

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logo
Notificare
logo
appICE

0.2

4.8

Value for money

5.0
29
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

5.0

Campaign Analytics

5/5

Alerts/Notifications

4.5/5

Autoresponders

4.5/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Appgain logo

Customer Engagement Platform

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logo
Appgain
logo
appICE
5.0

Value for money

5.0
99
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

5.0

Functionality

5.0

Autoresponders

5/5

Access Controls/Permissions

N/A

Activity Tracking

N/A

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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logo
Netcore Customer Engagement
logo
appICE

0.6

4.4

Value for money

5.0
22
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.4

Functionality

5.0

Activity Tracking

5/5

Alerts/Notifications

5/5

Campaign Analytics

4/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

EZ Texting logo

SMS Marketing That’s Easy to Use & Impossible to Outgrow

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logo
EZ Texting
logo
appICE

0.9

4.1

Value for money

5.0
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

Activity Dashboard

4.7/5

Activity Tracking

4.6/5

Alerts/Notifications

4.6/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Marketo Engage logo

AI-powered marketing automation platform

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logo
Marketo Engage
logo
appICE

1.1

3.9

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

Alerts/Notifications

5/5

Activity Dashboard

4.3/5

A/B Testing

4.1/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Salesforce Marketing Cloud logo

Customer relationship management solution

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logo
Salesforce Marketing Cloud
logo
appICE

1.2

3.8

Value for money

5.0
25
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

OneSignal logo

Maximize Engagement. Minimize churn.

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logo
OneSignal
logo
appICE

0.4

4.6

Value for money

5.0
9
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.6

Functionality

5.0

Activity Dashboard

5/5

Alerts/Notifications

4.8/5

Activity Tracking

4.7/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Braze logo

Customer engagement platform

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logo
Braze
logo
appICE

0.6

4.4

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.6

Functionality

5.0

App Notifications

5/5

Campaign Management

4.8/5

Channel Management

4.8/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
appICE

0.8

4.2

Value for money

5.0
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

5.0

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Xtremepush logo

Multi-channel analytics & engagement platform

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logo
Xtremepush
logo
appICE

0.7

4.3

Value for money

5.0
250
per feature

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

API

4.3/5

Activity Tracking

4.1/5

A/B Testing

4/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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logo
WebEngage
logo
appICE

0.7

4.3

Value for money

5.0
1000
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

A/B Testing

3.5/5

API

3/5

Abandoned Cart Saver

N/A

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Customer.io logo

Transforms data into tailored customer journeys.

learn more
logo
Customer.io
logo
appICE

0.7

4.3

Value for money

5.0
100
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

Activity Tracking

5/5

Autoresponders

5/5

A/B Testing

4.5/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Emma by Marigold logo

Multi-channel marketing that works for you.

learn more
logo
Emma by Marigold
logo
appICE

1.0

4.0

Value for money

5.0
99
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

1.0

4.0

Functionality

5.0

Access Controls/Permissions

5/5

Activity Dashboard

5/5

A/B Testing

4.9/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Attentive logo

AI-enabled SMS and email marketing platform

learn more
logo
Attentive
logo
appICE

0.6

4.4

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

5.0

Audience Targeting

5/5

Campaign Planning

5/5

A/B Testing

4.6/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Infobip logo

Omni-channel customer communication and engagement

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logo
Infobip
logo
appICE

0.7

4.3

Value for money

5.0
0.01

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.6

Functionality

5.0

2-Way Messaging

5/5

2-Way Messaging

N/A

Alerts/Escalation

N/A

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
logo
Campaign Monitor by Marigold
logo
appICE

0.6

4.4

Value for money

5.0
11
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.3

Functionality

5.0

Activity Dashboard

5/5

Autoresponders

4.8/5

API

4.4/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5

Iterable logo

Growth marketing and user engagement platform

learn more
logo
Iterable
logo
appICE

0.8

4.2

Value for money

5.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.4

Functionality

5.0

A/B Testing

4.7/5

Campaign Management

4.7/5

Communication Management

4.6/5

Top Features

Campaign Management

5/5

Customizable CTAs

5/5

A/B Testing

4/5