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Marketing Attribution Software

Last updated: April 2026

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16 software options

Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Triple Whale logo

Marketing attribution software

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Triple Whale is a qualitative data analysis software that helps businesses gain insights into AI-generated creative insights and cohort analysis. The platform lets stakeholders integrate data from Shopify and all marketing efforts including Facebook, Google, TikTok, Pinterest, Amazon, Gorgias, Klaviyo, Snapchat, Slack, Fairing, Kno, Twitter and more.

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ROIVENUE logo

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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ASK BOSCO logo

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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Coact logo

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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CTM logo

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Singular logo

Next-gen marketing analytics and attribution platform

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Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Adsmurai Marketing Platform logo

Born from necessity

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Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

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wecantrack logo

Affiliate marketing software

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Wecantrack is affiliate attribution software that unifies traffic, clicks, and conversion data in one place, giving clear insight into which affiliates and sources drive revenue. Connect all affiliate networks via APIs, postbacks, scrapers, or Google Sheets for accurate, unified attribution.

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Claravine logo

Take the drama out of your marketing data

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Linkrunner logo
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AI driven mobile marketing measurement platform

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Linkrunner is a mobile attribution platform that tracks the full journey from ad click to in-app revenue across Meta, Google, TikTok, and more. Unifies attribution and deep linking in one SDK. Starts free with 25,000 installs, then pay-per-install pricing with no seat limits or hidden fees.

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