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Adobe Target Logo

UX researching tool

Last updated: March 2026

Adobe Target Alternatives & Competitors (2026)

Top 8 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Mida.so logo

AI-powered A/B testing platform

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logo
Mida.so
logo
Adobe Target

0.8

4.6

Value for money

3.8
249
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

API

5/5

Geotargeting

4.8/5

Audience Targeting

4.7/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Croct logo

Headless CMS with built-in AB testing and personalization

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logo
Croct
logo
Adobe Target

0.7

4.5

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.8

4.8

Functionality

4.0

Behavioral Targeting

5/5

A/B Testing

4.9/5

Activity Dashboard

4.5/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Instapage logo

Create landing pages without limits.

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logo
Instapage
logo
Adobe Target

0.2

4.0

Value for money

3.8
79
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

A/B Testing

4.4/5

Audience Targeting

4.3/5

Activity Dashboard

2/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

ConvertCart logo

Website optimization tools

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logo
ConvertCart
logo
Adobe Target

1.0

4.8

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.8

4.8

Functionality

4.0

Conversion Rate Optimization

5/5

Campaign Management

4.9/5

Goal Setting/Tracking

4.8/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Google Marketing Platform logo

Advertising campaigns and analytics software

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logo
Google Marketing Platform
logo
Adobe Target

0.1

3.9

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.2

Functionality

4.0

Campaign Tracking

4.8/5

Campaign Analytics

4.6/5

Campaign Management

4.2/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Unbounce logo

High-converting optimization platform for teams of any size

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logo
Unbounce
logo
Adobe Target

0.4

4.2

Value for money

3.8
74
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.4

Functionality

4.0

CRM

5/5

A/B Testing

4.9/5

Drag & Drop

4.8/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Echobox logo

AI-based social media management software for publishers

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logo
Echobox
logo
Adobe Target

0.9

4.7

Value for money

3.8
1
per user

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.7

Functionality

4.0

Advertising Management

5/5

Campaign Scheduling

5/5

Automated Publishing

4.9/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Personyze logo

Deliver AI-driven recommendations & website personalization

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logo
Personyze
logo
Adobe Target

0.7

4.5

Value for money

3.8
225
per feature/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.6

Functionality

4.0

A/B Testing

5/5

Abandoned Cart Saver

N/A

Account Based Marketing

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
Adobe Target

0.4

4.2

Value for money

3.8
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

4.0

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

VWO Testing logo

A/B testing solution for measuring campaign performance

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logo
VWO Testing
logo
Adobe Target

0.2

4.0

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

A/B Testing

5/5

Abandoned Cart Saver

N/A

Analytics

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Kameleoon logo

Predictive personalization and A/B testing software

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logo
Kameleoon
logo
Adobe Target

0.7

4.5

Value for money

3.8
495
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.8

4.8

Functionality

4.0

Audience Targeting

4.5/5

Campaign Segmentation

4.5/5

Conversion Rate Optimization

4.5/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

XM for Strategy & Research logo

Customer insights & brand research survey management tool

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logo
XM for Strategy & Research
logo
Adobe Target

0.6

4.4

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.6

Functionality

4.0

A/B Testing

5/5

API

5/5

Assessment Management

5/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

TryMyUI logo

Website and application usability testing software

learn more
logo
TryMyUI
logo
Adobe Target

0.1

3.7

Value for money

3.8
99
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.0

Functionality

4.0

Annotations

5/5

Collaboration Tools

5/5

Audience Targeting

4.7/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Statsig logo

Cloud-based platform for managing product development

learn more
logo
Statsig
logo
Adobe Target

0.7

4.5

Value for money

3.8
150
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

4.0

A/B Testing

5/5

Cohort Analysis

5/5

Activity Tracking

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Onvocado logo

Power up your site's engagement easily & code free!

learn more
logo
Onvocado
logo
Adobe Target

1.2

5.0

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

1.0

5.0

Functionality

4.0

Audience Targeting

5/5

Customizable Templates

5/5

Campaign Segmentation

4/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

NVECTA logo

A Marketing Automation & Customer Data Platform

learn more
logo
NVECTA
logo
Adobe Target

1.1

4.9

Value for money

3.8
49
per feature/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.9

4.9

Functionality

4.0

A/B Testing

5/5

Audience Targeting

4.8/5

Behavior Tracking

4.7/5

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Intellimize logo

Website personalization solution for B2B and ecommerce.

learn more
logo
Intellimize
logo
Adobe Target

1.2

5.0

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

1.0

5.0

Functionality

4.0

Activity Dashboard

5/5

Account Based Marketing

N/A

Behavior Analytics

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Interaction Studio logo

The Real-Time Personalization Platform

learn more
logo
Interaction Studio
logo
Adobe Target

0.5

4.3

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

A/B Testing

2/5

Abandoned Cart Saver

N/A

Account Based Marketing

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

BlueConic logo

AI-enabled customer data platform (CDP)

learn more
logo
BlueConic
logo
Adobe Target
3.8

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.4

Functionality

4.0

Abandoned Cart Saver

N/A

Activity Tracking

N/A

AI Copilot

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5

Seatext AI logo

AI website optimization and personalization tool

learn more
logo
Seatext AI
logo
Adobe Target

3.8

0.0

Value for money

3.8
29
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.0

0.0

Functionality

4.0

Backlink Monitoring

N/A

Behavior Analytics

N/A

Click Tracking

N/A

Top Features

Audience Targeting

4.5/5

A/B Testing

4.2/5

Activity Dashboard

4/5