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B2B Intent vs G2 Buyer Intent Comparison (2026)

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B2B Intent logo

B2B Intent

G2 Buyer Intent logo

G2 Buyer Intent

Overview

B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter

G2 Intent Data helps sales, marketing, and customer success teams identify high-intent prospects as well as customers that are actively researching competitor profiles on G2. This solution tracks category page views, product profile views, product comparisons, number of visitors, and more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

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