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Route4Me vs Badger Maps Comparison (2026)

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Route4Me

Badger Maps

Overview

Routing chaos finally solved, with Route4Me. Extremely easy-to-use, Route4Me lets you create, share, manage, & drive optimized routes in seconds. Perfect for field service, field sales, field marketing, field merchandising, territory management, and every business requiring last-mile optimization.

Badger Maps is a field sales management software that helps businesses manage routes, opportunities, data collection, follow-ups, territories, and more from within a unified platform. It enables staff members to utilize the built-in maps to create routes with estimated arrival times based on pre-determined daily visits.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

415

287

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

4.6

204

138

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“I like that I can upload a Excel file with a list of addresses into a route and the app optimizes the route for me, saving on drive time. ”

Mike M.

“One important call-out I would make is that, I also provide support for telematics platforms that are not affiliated with R4M, but that allow integration via an API- The only instance that I have encountered where an issue was experienced with the integration of R4M it was discovered that the issue did not originate from R4M(it rested with the other party). Despite this, I partnered with Route4Me's support team to address the issue and was able to get the problem resolved rapidly for my customer.”

David R.

Senior Support Engineer

“I enjoy using the Routes Map feature, which allows me to click and drag stops from route to route, saving me a lot of time.”

Ronnie B.

Regional Manager

Pros

“Badger maps is a great way to track what my sales reps are doing across the country.”

Susan U.

Administrative Support

“Managing the sales and tracking of clients is quicker and efficient.”

Musonda K.

Customer Service

“It worked well when it was just a 2 person team.”

Jay M.

Regional Sales Manager

Cons

“The only thing I don't really like about route for me is that when using an Android phone, if you add a new location to a route, you have to move the new location to the spot you want it to be without being able to see the stop number while dragging the new location. If you could see the route number while dragging the new location to where it's supposed to be, that would be helpful but it's not a huge setback.”

Geoffrey S.

Owner

“The limited number of routes that can be created at a time is a problem when routing larger projects.”