Helium 10 vs Trunk

Jungle Scout

Seller Assistant

SellerChamp

Jungle Scout helps businesses optimize products, listings, sales, and marketing across the Amazon marketplace. It offers an extension for Google Chrome and Mozilla Firefox browsers, enabling users to view product demand, competitors, and profit projections and validate new product ideas.

It combines two extensions: Seller Assistant and IP-Alert Chrome Extension, seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert and Restrictions Checker.

SellerChamp is a cloud-based multi-channel eCommerce solution designed to help small and large businesses manage listings, repricing, and cross-selling across various online platforms. The platform automatically extracts product details, features, and images via UPC or ASIN.

Helium 10 is an eCommerce suite of tools for entrepreneurs and businesses to manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon. Managers can evaluate search volumes for Amazon Standard Identification Numbers (ASINs).

Activity Dashboard

Alerts/Notifications

Channel Management

Customizable Branding

Customizable Templates

Data Import/Export

Email Marketing

Inventory Management

Inventory Tracking

Multi-Channel Marketing

Order Management

Promotions Management

Reporting/Analytics

Reporting & Statistics

Search/Filter

SEO Management

Shipping Labels

Helium 10

Web-based

Android

iPhone

iPad

Starter

Platinum

Diamond

Elite

Custom

The amount of tools and features is overwhelming its to network, problem-solve, and discuss everything Amazon-related and e-commerce adjacent

I have even withdrawn the dispute with the bank and sent them proof, but they still refuse to restore my access.

Now they locked me out of my account for following their instructions.

Head of E-commerce

I use it to generate the best keywords for amazon listings.

E-Commerce Seller

I appreciated the free education, training, and support that was offered in the subscription.

Probably the gold standard as far as keywording for Amazon

Brand Developer

Very easy to use, great training videos, awesome features, accurate data

Owner

They froze out account when I cancelled it, and unfroze it without our consent, and never agreed to refund.

Is the "success score", it feels a little under developed, I am no programmer and could be completely wrong about that.

When I say modern version of jungle scout, it shouldn't be automatically assumed that that means better, although it could for you.

It was also easy to use for a first-time e-commerce seller.

The subcription tiers are a scam made to get your money and force you to upgrade to the top tier in order to actually use the keyword research software.

Correct information and usable service, but back my money for second month!

owner

Beware you will try to cancel and they will not cancel and you will continue to get billed

Director

Little did I know, they restarted my subscription without my consent 3 months later.

Media Buyer

This is my favorite tool to use for finding unsaturated products on Amazon to sell on TikTok.

director

After I cancelled my account their customer service team said"When you cancel your subscription online, it is not immediately done." and they kept charging us....

Don’t respect the policy and they didn’t give me a refund even if i ask for refund in 7 day

They didn't have a monthly pay option when I signed up, only annual.

Head of CRM

I have heard that the information is slightly unreliable which could lead to bias in decision making.

Keyword research tool and sales estimate are critical features.

Stay away from it and use one of the many other options for Amazon keyword research out there.

Marketplace Specialist

The less option for the free trial instead of the pay version

The amount of information consolidated into a single platform is incredible.

It seems every time I try to adopt a new feature I am met with bugs, or some 'try and buy' scheme that's not specified so they can easily get their hooks in me and force me to upgrade to their next tier.

I have access to a large range of tools that enable me to research products on Amazon in multiple countries.

Prezes

They use deceptive methods of charging fees.

Helium10 is like paying for a cat on the bag.

Portals: they allowed me to create a portal (landing page) due to a glitch.

Small Business Owner

It is not my main source for SEO, I am an author and know about wording things for attention but it does help me and I would say its help has aided in sales here and there.

Entrepreneur 

I expect a full refund for the service that I was charged for.

I created collateral and included an insert in my packaging leading customers to the portal.

The portal has a 100 page view limit, essentially making it useless.

Business Analyst

I don't love the "Black Box" feature, which aids in finding new products to sell.

You never know if you will lose money with them or not.

I have been a Platinum ($99/mo) customer for 5 years in the past.

President

Excellent tool for listing management, SEO, and Ad management.

entrepreneur

They are constantly updating the software and adding new features without increasing the price. And it saves so much time when searching for new product ideas and helping to validate them.

Now I've been trying to get them to migrate the domain to AWS for several weeks now and their development team is continuing to work on it.

Senior QA

it is great for me and I am using Helium10 for my daily e commerce task

Please read my cons and overall experience to see the motive of this review.

It turns out that nothing is being done and I have to wait a long time for customer support to give me an unhelpful answer.

The software is difficult to use, I do not recommend it to inexperienced people.

Procurement Manager

I have not found any issues yet but am using the simple or free version in my browser.

Cancel Subscription

Keyword Research and Listing Optimization

Customer Support

Subscription Plans

Pricing

Features

Refund Issues

Amazon Seller Tools

Value for Money

Success and Improvements

Mid-size Business

Small Business

Large Enterprises

Freelancers

SKU IQ

With SKU IQ you can save time by automatically having your POS and e-commerce inventory sync in real-time! We connect all major POS (Square, Clover, Lightspeed) with all major e-commerce systems (Shopify, WooCommerce, Wix, BigCommerce).

Squarespace

Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

Owner Artist

The customer service is fantastic, and it is helping me to keep an eye on what sells, and what needs to be reordered.

The help menu covered all of my questions, and Trunk's customer service was great.

Trunk is a cloud-based inventory management software designed to help businesses of all sizes streamline stock lists management, selling across multiple channels, and other operations via a unified portal. The platform includes inventory syncing functionality, which allows organizations to automate the tracking and updating of stock levels for available, used, and replenished items.

Catalog Management

Data Synchronization

Inventory Auditing

Inventory Control

Inventory Optimization

Kitting

Multi-Channel Management

Multi-Currency

Product Identification

Most users consider Trunk’s pricing reasonable and accessible, especially for small businesses, and they say the peace of mind and efficiency gained justify the monthly fee. Some users report the cost feels high for those just starting out, and they wish for less expensive options.

Value for money

The Trunk integration most frequently cited by reviewers is Squarespace, a website builder product rated 5.0 out of 5 for its integration with Trunk.

Integrations

By industry, Trunk reviewers are most commonly professionals in retail (38%). The most frequent use case for Trunk cited by reviewers is inventory management (77% of reviewers).

Trunk

Sellbrite

ShipStation

Fishbowl

Essential

Owner and Artist

I even run an educational program for artists starting product businesses and Trunk is the only inventory system I plan to recommend.

Main reason I use this application: you can sync listing inventory between Etsy and Squarespace (along with other common platforms).

I recently started using Trunk to sync inventory between Etsy and Squarespace.

I used the SKU numbers provided by squarespace and copied them into my Etsy listings.

One order placed on a platform can set up to pull inventory for all components used to create the item for that order.

Artist

Trunk's bundle feature allows me to sell groups of my products while keeping inventory on the individual SKU up to date.

Founder

Trunk has made the customization options of my business a possibility.

I’m also planning to transition from Squarespace to Shopify later this year, and knowing Trunk will handle that easily gives me a lot of confidence.

Photographer, Designer, Inventory Gal

The mission of the Trunk: inventory control of multiple platforms in one place.

Managing my inventory the way I wanted to was not available to Squarespace.

Not having to worry about tracking items manually saves me so much time!

It’s also a very clean interface without a bunch of unnecessary features cluttering things.

I had it connected to all my sales channels in about an hour.

At first I thought there were no reporting options, or at least I couldn’t find them.

The whole process will go much quicker if your SKUs already match (took longer for me since they weren't).

As a product-based e-commerce business selling on multiple platforms I was going crazy trying to keep track of inventory.

Designer and Operator

Using truck to automate inventory across Etsy and eBay.

So, we went back to the drawing board and found Trunk.  

Another highlight of Trunk is its seamless integration with other business systems, I can manage the inventory on Etsy and Faire at the same time.

From an easy few minute set up and linking, to the minimal design and real human customer support.

Creative Artrepreneur

I wish there were better ways to filter my inventory, like alphabetically instead of just by SKU.

We used to shuffle inventory around to ensure we had enough items to fulfill all the variants of our vow books and greeting card bundles.

I look forward to seeing additional organization capabilities in the future.

Low stock notifications are really helpful.

The cost seems a little high for the monthly cost.

Co-founder

Trunk is working very well for what we need, which for the moment is synchronizing inventory between different eBay sites.

Easy integration across multiple platforms.

Overall it's been a reliable tool that helps me stay on top of my stock

Trunk has already alleviated SO MUCH stress, I can't believe I didn't know about this a couple years ago when I was starting my business.

Ability to manage my inventory across multiple sites easily and seamlessly.

Co-Owner, CEO

There are many of my products that are sold both individually and as part of a bundle. With Trunk am able to set up a new bundle, add products to it, and Trunk automatically updates my store inventory based on the available elements.

This program has become an indispensable asset for my business, revolutionizing the way we handle inventory.

Lead Creative

Finding Trunk has really helped manage my inventory across multiple platforms.

I can’t believe how seamless it’s made our inventory management between square space and Etsy.

Since my small business has an Etsy page, a Squarespace storefront and we participate in in-person markets processed through Square, there's a lot of pages to manage.

It does it all for you instantly once new products are added on any linked channel.

Business Development

Limited list sorting, listings on ecommerce sites do not syc, i.e. still have to create listings in each shop.

Duplicate SKUs are easily managed and linking products to others (ie bundles) is super easy.

Lack of reporting and inability to export products to audit.

We use it mostly for Etsy, but we have also begun to integrate Square as well.

Great site to link Etsy and Squarespace for inventory tracking.   Once you get the SKU info entered Trunk Inventory keeps track without any issues.

Illustrator and small business owner

so helpful, easy to use, and great communication

Trunk is super easy to use and a great addition to my business!

Really straightforward to set up and use.

It does exactly what it is supposed to do for a very reasonable price.

SKU Management

Developer Confidence

Ease of Use

User Interface

Stock Management

Most reviewers indicate that Trunk offers reasonable and accessible pricing, especially considering the peace of mind and efficiency it brings to inventory management. They appreciate the free trial and occasional extended valuation periods, finding the service affordable and a good value for the features provided. Some users say the cost feels high, particularly for small businesses or those just starting out, and a few compare it to less expensive alternatives. Most users consider the mental space and reliability Trunk provides to be worth the monthly fee, even if they wish for slightly lower pricing options.

Helium 10 vs Trunk Comparison (2026)

Helium 10

Trunk

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives