Lumen5 vs Clipchamp

Pictory

Loom

invideo

You can make, edit, and brand professional-quality videos from text, blogs, webinars, or screen recordings without having to know how to edit.

Pictory's AI does storyboarding, stock photos, captions, voice-overs, ppt to video while still following SOC 2 and GDPR rules. 

Loom is a video making solution designed to help businesses facilitate workplace communication through video or screen recording capabilities. It allows users to utilize the web interface to capture screens or record front-facing camera videos and share them via a link with stakeholders.

Invideo is an online video editing tool that allows businesses to create videos with custom content and branding and share them across social platforms and websites. It offers advanced editing options, pre-built templates, and a content library of images and videos to utilize.

Lumen5 is a cloud-based video making solution designed to help businesses manage processes related to creating and editing video content. The platform is a white-label solution, which enables marketers to personalize videos with custom themes, watermarks, fonts, and brand colors.

Access Controls/Permissions

Animation

Audio Capture

Brand Overlay

Collaboration Tools

Content Library

Customizable Branding

Drag & Drop

Image Editing

Image Library

Labeling

Media Library

Multi-Channel Marketing

Multimedia Support

Multiple Format Support

Social Media Integration

Social Promotion

Social Sharing

Speed Adjustment

Supports HD Resolution

Templates

Text Editing

Text Overlay

Text to Video

Video Creation

Video Editing

Video Management

Video Marketing

Video Support

Voice-Over/Audio

Watermarking

Workflow Management

Some reviewers appreciate the free plan's useful features and value limited-time premium deals, while others feel upgrades benefit larger teams. However, many reviewers indicate paid plans are expensive and some users report the value does not always match the price.

Value for money

By industry, Lumen5 reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for Lumen5 cited by reviewers is video making (97% of reviewers).

Lumen5

Web-based

Filmora 

Animoto

Renderforest

Promo.com

OBS Studio

Camtasia

Basic

Chief Executive Officer

A good portion of my videos are posted on YouTube and I continue to get copyright claims, on every video.

Affiliate Marketer and Content Creator

Most outstanding feature is the option to take a link on any article or blog post and Lume5 will rewrite the script and create a video on the article with ease.

The AI generation does a lot better, manually searching media finds you nothing useful.

A YouTube video should be 6+ minutes for optimization.

Owner

Very easy to create videos from text and blog posts.

Founder

A lot of times when using the text to video feature the text is not related to the image that is added

I couldn't seem to be able to customize or add captions on certain templates.

Founder & Communication Empowerment Specialist

I think the text-to-video only work for generic clips, videos with "purpose" don't come very well, images choosen by the AI are to generic, and if I have to edit it myself I prefer using cupcat or canva.

Tech. Manager and Software Arch

By using Lumen5, you don't have to rely on third-party designers and producers, or on complicated software or technology to create product promotions and featured films. When you use Lumen5 pre-made tools and templates, you'll be able to produce high-quality advertising panels and video effects that can be simply shared on social media.

I teste lumen5 for some months with a client or two, they liked it and used for a bit, but then it was to expensive, and there was to much extra work to do so that the videos came out with a purpose.

For short and simple videos it’s really good

The learning time is somewhat expensive, it is a somewhat special application in terms of the interface.

Lumen5 is a great tool for creating videos quickly and easily.

President EMEA and LATAM

Lumen5 allows me to simply put a landing page and it will fetch and create a video, quickly.

Freelancer

The free plan already provides many options to use, I can create videos with images or just texts that I don't appear on.

Founder & CEO

I have never seen any other video tool giving the option of creating videos from the blog feed i.e instant videos which Lumen5 does.

Web designer

Manager

The possibilities are good but sometimes limited in terms of design.

Student

All in all the start was hard but after you get to a point where you know how to work with the basics its fairly easy to use and outperforms most of the other products.

Overall I'm happy but I miss more templates and pre-built elements.

The pictures it chooses for the video 95% of the time match perfectly with the contents of the blog.

It is really performant when you compare it to other products.

Editing and advanced editing are also fairly easy.

The starter package is currently $79 USD.  

As a newbie, it was easy to learn the tool. Although, templates are not the best.

Helps me in creating short videos from blog content.

Freelancer (retired) but active

I am not going to use it, and there are too many emails sent by the team promoting but not focused on the main product that needs significant improvements.

Some people complain about posting something with watermarks, but that doesn't bother me, I think if I'm using something from a brand, it's because it's being useful.

The AI component is not desirable as it does not relate to the script you uploaded.

IT Officer

I don't like that there is limited customisation on text placement

The videos look great, if you make a balance between the time invested and the result is a big win.

Every email I sent was responded to with a sales message or a webinar invite.

I dont like that it takes a long time to render a video

Digital marketer

I enjoy making short and log videos here.

No video editing experience is needed to get started

Most of the assets are not listed as free or pro.

Teacher

It's super easy to use and provides professional like video from just a piece of text.

Back in 2017 when I started my video creation journey I came across Lumen5.

Senior Editor

Lumen5's many stock visuals and audio components make it easy to create social-friendly videos on a variety of topics.

It is a bit expensive and I was able to find other products with a better value

Well, I hate that I got copyright claim using a free music...

I like that there are so many options for music and that you can pull slides in to create content.

Art Director

It also empowers the small startups who are looking to create content for their social media marketing.

I like that it produces high quality video

This is my go-to feature and saves me so much time.

More templates would have been better, plus the stock videos and images can sometimes be not free and cost extra

Blog to Video

Pricing

User Interface

Content Creation

Social Media Videos

Competitors

Email Notifications

Large Enterprises

Small Business

Mid-size Business

Freelancers

Some reviewers appreciate that Lumen5 offers a free plan with useful features, making it accessible for personal or occasional use, and they value opportunities to try premium features through limited-time deals. Some users say the free version is sufficient for basic needs, while others feel upgrades provide worthwhile enhancements for larger teams. However, many reviewers indicate that paid plans are expensive, especially for small businesses or infrequent users, and they feel advanced features like custom branding require costly upgrades. Some users report that the value offered does not always match the price, especially compared to alternatives.

TalkingPhotos

TalkingPhotos is an AI-powered software that transforms static images into lifelike, animated videos. With its cutting-edge technology, users can bring their photos to life, making them speak, sing, and dance with realistic movements, facial expressions, and perfect lip-sync.

HumanPal

HumanPal is an easy to use AI synthetic media platform that features realistic human presenters that will speak anything you type in virtually any language with perfect lipsync and studio quality animations.

Select any human avatar or create your own with the Photo to Video Face Swap technology.

CreateStudio

CreateStudio is an easy-to-use video animation platform that makes it simple for anyone to create incredible 3D videos -- fast. With powerful tools like AI-Scene builders, pre-made templates, and motion presets, creators of all kinds can create standout video content.

Clipchamp is a quick and easy video editing platform that empowers users to create professional-quality videos without any expertise. With a range of smart tools, including autocaptions, text-to-speech, and video resizing, Clipchamp makes video editing accessible to everyone. Whether for business, education, or personal projects, Clipchamp provides the tools to bring your ideas to life.

Multi-Channel Distribution

Privacy Options

Video Capture

Most reviewers indicate that Clipchamp delivers strong value for money, especially praising the free plan’s usefulness for basic editing. Some users say premium features are costly and mention limitations like no content backup in the free version.

Reviews for Clipchamp come from a wide variety of industries, including computer software (8% of reviewers), entertainment (6%), and education management (6%). The most frequent use case for Clipchamp cited by reviewers is video making (100% of reviewers).

Clipchamp

iPad

iPhone

Windows

Chromebook

iMovie

Movavi Video Editor Plus

AI Studios

Dubb

Riverside

Free

Premium

Curriculum Design Manager

I essentially use it for basic video cropping to decrease file size and also to chance video file types so that they are compatible with the software I use for editing.

It also works well for basic editing tasks like trimming adding music and creating shortform content.

The builtin templates transitions and text effects help save time and make videos look more professional.

It has many cool elements and even has an AI template for customisation and great video creation features.

student

It is a free quick video editing where you can do your basic editing like adding music, adding different pictures and video clips for yourself.

Graphic Designer

I am a graphic designer and I make posters for my clients, some times they ask me for animated versions to use in their social media pages, but for those to be profitable I need to have a fast turnaround with minimal times spent on creating that video.

The software works well overall but sometimes it can be a bit slow when handling longer videos or multiple effects.

Here is where I found out about Clipchamp, I export 4-5 elements from my poster design and the poster itself and with a bit of clever usage of transitions I animate them to make something nice but fast. And here comes the problem, there are not much you can do with your elements, let's say you import a static png, you know what would be very cool?

Operations Lead

Clipchamp has allowed me to make simple and clean tutorial videos to transfer knowledge to colleagues at leisure.

It would be amazing if it there were higher level editing tools like background remove and an eraser tool, but I realize that would probably knock it into a higher cost tier.

Accounting Specialist

It works well when I need to reduce video file size.

Editing videos can be a challenge if you are not familiar with the process.

Editing features are basic. If you want more professional level tools, you might need a different app.

I just drag the video in, adjust the quality, and export.

It took me a few tries to understand how the editing tools worked before I could make a clean video to share with colleagues.

You will have to buy a premium version later to get rid of watermark ,to access some premium features like a few transitions , music choices and more.

Social Media Manager

it also didnt work on mac well or at all, and i had a hard time transferring files to work on 2 separate

It doesn’t support generating videos like other Ai tools, just editing videos, hope they add “generate videos”

Has some good features and I get a few extra for paying monthly for Microsoft Word package.

it was a bit laggy and, even with the paid version, i felt limited.

Best described as "not great", and best use other more stable and functional apps for more important and longer videos.

Writer

I would like to highlight that I mostly need basic editing features like trimming, cropping and rotating and occasionally use advanced features like audio separation.

VP of People Excellence

I have used it recently to edit multiple videos for work.

Clip champ is excellent for what I use it for, in tandem with other programs.

Software Developer

I will give it around 4.3 stars out of 5. Except for the above-mentioned things, I love its every feature, be it Watermark free, Remove gaps in clips, changing orientation in the middle of the editing, etc.

every time I want to delete a text, the other clips keeps going forward which is unbelievable. if i want to extend a clip, the other clips extends(but that is only you add a lot of clips).

DIgital Operations Executive

Some features will require a paid subscription, which is frustrating; locking tools behind a paywall does not cut it for me; might as well go with a full subscription and include everything at once

It leaves a lot to be desired, even for a simple video app.

Consultant

It is one of the best video softwares I have ever used.

Clipchamp is very easy to use after you learn the basics.

I like Clipchamp and always recommend it to others because it really is reliable and simple to use.

Its a browser based built in most windows systems.

Easy to create simple reels or stories or simple videos without much fanfare.

Extremely easy to use, variety of transitions, easily edit clips or replace soundtracks.

There are some features missing like being able to move things and also being able to rotate items to a specific degree.

In general there could be a lot more tools that could make it great without making it difficult.

UX Designer (contracting)

Technical issues when rendering large videos, froze quite often - appear to resolve by moving to more powerful pc.

I explored and used this software when i first got my hands on my new laptop.

Lumen5 vs Clipchamp Comparison (2026)

Lumen5

Clipchamp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives