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Account Based Marketing Software

Last updated: April 2026

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23 software options

Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Propensity logo

Account based marketing automation for SMBs

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Propensity is an account-based marketing platform built for small B2B growth teams that uses intent data to automate account-based marketing campaigns and hand off high quality leads to sales. Features include building niche audiences, launching ABM campaigns from playbooks, and automating qualified leads into CRMs daily.

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Paperflite logo

Marketing content management platform for sales

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Paperflite is a marketing content management platform that enables sales teams to discover, distribute, share and track content with buyers. Paperflite is designed to help marketing and sales teams curate, organize and distribute content with content tracking, sharing, intelligence, and more. From tracking PDF's to videos, Paperflite gives real-time engagement analytics on how the content is being used, accessed, viewed and shared by end-users.

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Magileads logo

Business starts her

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Magileads is an automated sales prospecting & lead generation tool, designed to help sales teams protect & retain leads & transform new prospects into customers. Features include automated emails, reports and analytics, points scoring, prospect targeting, behavioral statistics & CRM integration.

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Close logo

The conversation-first CRM for small, scaling sales teams

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Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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User.com logo

The engine of growth. An all in one solution for user data.

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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

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Apollo.io logo

Find ideal prospects and convert them into customers.

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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

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SalesDirector.ai logo

Revenue Intelligence Data Platform for B2B Sales Orgs

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Target Entire Accounts with ABM. Reach the entire buying team with your ABM campaigns, not just the 1 contact sales has identified. Identify decision makers who Sales is already engaging with, but haven’t entered into CRM.

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Spotler CRM logo

The Powerful CRM for Growing Teams

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Our CRM with integrated Marketing provides the perfect solution for account-based marketing. The award-winning software lets you easily track and prioritize your leads, personalize your campaigns, drive engagement and build great relationships, in one centralized database.

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Jira logo

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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Outreach logo

Cloud-based sales execution platform for businesses

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Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase productivity, drive smarter, more insightful engagement with their customers, and helps teams design, measure, and improve workflows so every rep can sell like your best rep.

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Corefactors logo

RevOps Enabling AI-powered CRM- A Zero Revenue Leakage Tool

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Corefactors is a RevOps-enabling AI-powered CRM software that automates operations and integrates data across your revenue-generating teams. The solution is easy to customize and designed to handle increasing volumes of data and users without compromising performance.

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Wrike logo

AI powered workflow management platform

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Wrike is a software solution used for account-based marketing that is trusted by 20,000+ companies worldwide. Features include ready-made campaign templates, intuitive Gantt charts, and custom reports. Streamline your marketing efforts with Wrike to deliver top-quality content and increase ROI.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Kommo logo

Messenger-based sales tool for SMBs and entrepreneurs

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Build tailor-made campaigns that target your top accounts with precision. Kommo provides tools to identify and nurture the 20% of your customers that drive 80% of your sales. Interact with chatbots, send email campaigns and win more customers with this messenger-based sales solution for SMBs.

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SalesLoft logo

Sales acceleration and customer engagement platform

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Salesloft is a cloud-based sales engagement platform that helps sales teams to automate sales plays, access coaching material, manage pipelines, and more. The platform offers a range of integrated modules including Sales Email, Calendaring, Analytics, CRM Sync, and more.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND Account Based Marketing software includes features like behavioral segmentation, predictive personalization, retargeting, lead scoring and more.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 #1 FREE CRM and account management software used by over 12 million companies. Cloud, mobile, open source editions.

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Lusha logo

Lead capture and generation solution

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Lusha is a sales intelligence platform that helps businesses find decision-makers using fresh, dynamic, and accurate data. Lusha is the only ISO 27701-certified sales intelligence solution in the market today.

Tap into the power of Lusha’s Prospecting Platform for next-gen lead generation.

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