In continuation to our article about the age of the customer, explaining why small businesses need to be customer obsessed, we stumbled upon a great article from our cloud consultants partners VM-Associates.
They pick on the example of luxury stores to explain how small businesses can learn from customer support best practices and they refer to online customer support software as a way to make customer service accessible to any company.
Here is the opening question: When you go shopping in a luxury store, why do you choose one and not the other?
Their guess: your interpersonal relationships and history with the people behind the stores. Continue reading “Great Customer Service Matters for Small Businesses – A ZenDesk Success Story” »

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