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How NOT to do Online Marketing Automation

By Diana Berryman, 1 October 2014

Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing? (more…)

Small Business Accounting Apps and Add-Ons Twitter Chat

By James Clifton, 30 September 2014

The second of our Twitter Chats where we talked integrations and add-ons with Xero and Quickbooks plus a host of QBO unconditionals and some random developers who popped in for the chat. We covered many topics relating to integrations, add-ons, life and more. Have a look through the chat let us know what you think and keep an eye out for the next #GetApp Twitter Chat. [View the story "Small Business Accounting Apps and Add-Ons" on Storify]

The Surefire Way to Create the Perfect Knowledge Base

By Niamh Lynch, 30 September 2014

Knowledge bases. Yeah, I hear ya. It’s not the most exciting part of your business, is it? People don’t rave about knowledge bases on Twitter, or center their purchasing decisions on how good your FAQ is, but don’t make the mistake that other businesses do. Just because it’s not the sexiest side of help desk software doesn’t mean that it’s worth skipping or doing the minimum required. Building a good knowledge base is essential to the long-term maintenance of your brand. Sure, it’s probably not going to set anyone’s soul on fire, but a good experience with a slick knowledge base and the understanding that it’s a great place to look for answers or even inspiration goes a long, long way towards cementing your brand as a great bet in the minds of your clients (and in saving your customer success team time and money by automating the answering of those simpler questions.) (more…)

How did Basecamp get to be a 600-pound gorilla in the project management app space – and does that mean that you still have other choices? After all, with one of the largest user bases (over 9 million by current estimates), this cloud-based app can make it onto users’ shortlists about what to choose by its sheer market share if nothing else.  However, we’re still some way away from the kind of dominance that Microsoft still has over the PC operating system market, for example. And even there, Apple, Linux and tablet PC systems like Android are living proof that viable alternatives can also exist. Today we talk about that gorilla and then iterate the alternatives to Basecamp. (more…)

It's crystal clear that customer service is important. No matter what industry your small business is in, you need to make sure that your clients receive the service they pay for. Apart from the traditional meaning of customer service, which is according to Wikipedia "the provision of service to customers before, during and after a purchase", small businesses also need to be aware of the importance of the social consumer. The concept behind this term is that consumers first check their social networks to learn about products they might want to acquire. Your customer support starts here! No doubt, social media has made customer service more complex and challenging. It's good then that there are customer services management tools and experts who put their effort on the doctrine and the investigation of excellent customer service. GetApp has researched the trending topics about customer service for small businesses  taking place on the social web and identified the top customer service social media influencers. (more…)

An interview with Anders Lisdorf, CEO of SensorSix

By Mila Nikolova, 26 September 2014

We asked Anders Lisdorf, CEO of SensorSix, a few questions about his company and his view of the markets they serve.   (more…)

Found in Interviews

Are You Losing Lead and Sales Opportunities?

By Luke Moreland, 25 September 2014

More technology means more access to clients, more potential for growth, but much more complexity in how we build business to business and direct-to-consumer leads. (more…)

Top Ten Influential Women in Marketing on Twitter

By Diana Berryman, 25 September 2014

This article about the Top Ten Influential Women in Marketing on Twitter was a tough one to write, not because of who to add, but because I had to choose who to leave out. In the course of my research I found so many amazing business ladies who know their marketing stuff. Here are my top ten (I could have easily made it 20 or 30!), follow these wonderful women, enjoy, listen and learn from them: (more…)

Found in Ask the Experts

No matter what you are selling, a car, your design work, or a software as a service (SaaS), you have to listen more than talk. Why? Because the most successful form of sales -- and product development for that matter -- dates back about 2,500 years ago. Whatever product or service you are offering needs to evolve around not only the set of needs your prospects have, but also the order in which they need those needs fulfilled. This is exactly what Yann le Bihan kept in mind when he created Sciforma project and portfolio management tool back in 1982. And that's how the solution has been evolving ever since. (more…)

A Recent History of Time-Tracking Tools

By John Reeve, 24 September 2014

Since the dawn of the modern agency, people around the world have been tracking their time. And for good reason. Time tracking is a valuable discipline that equips agencies to bill clients accurately and calculate profitability. Unfortunately, the only time tracking tool was the paper timesheets — a necessary, but tedious and time-consuming, practice. Then came the personal computer and everything changed. Analog was out. Digital was in. Time-tracking tools began evolving, each iteration more accurate and easier-to-use than its predecessor. In my 15 years of agency experience, I’ve used every form of time tracking tool, beginning with the lowly paper timesheet. These are my observations on where time tracking tools began, how they’ve evolved, and where they are headed next. (more…)

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