Boatwork - 2026 Pricing, Features, Reviews & Alternatives

Boatwork is a cloud-based marine industry platform built for marine service businesses of all sizes — from independent tradespeople such as mechanics, riggers, detailers, canvas shops, electricians, surveyors, and yacht managers, to full marine yards and marinas. The platform operates across three integrated layers: a searchable marketplace connecting boat owners with verified marine service professionals; a storefront and social media presence toolset for marine businesses; and an AI agent layer that handles sales, scheduling, follow-up, and lead response on behalf of marine service pros.

The marketplace provides a searchable directory of verified professionals with specialty-based filtering, ratings and reviews, estimate request routing, and a free business storefront that includes a Logbook for blog and news publishing. Paid tiers unlock online bookings and payments, expanded specialty listings, unlimited photo and video uploads, and monthly review request quotas. The Presence tier generates social media posts automatically from jobs, photos, and reviews, then publishes them across Facebook, Instagram, LinkedIn, and X via cross-channel scheduling and analytics. A self-updating marine website is hosted on the platform, built from the existing business profile, and includes a photo and video gallery, marine-seasonal content, weekly performance reports, and on-demand post creation. The Growth tier adds daily expert articles generated from real search demand. Every storefront includes llms.txt and structured data for AI-readiness, and an MCP connector makes business data readable and bookable by AI assistants such as ChatGPT, Claude, and Perplexity. The Assist add-on extends the platform to WhatsApp and iMessage, allowing gallery updates, social post drafting, and inbound lead replies to be managed entirely by text message from the field.

Boatwork addresses the full operational surface of a marine service business — quoting, booking, reputation management, website hosting, social content distribution, and AI discoverability — without requiring long-term contracts. All packages are month-to-month. A RESTful developer API provides programmatic access to the pro directory with geo search, specialty filters, and rating filters for third-party integrations.