follow.it - 2026 Pricing, Features, Reviews & Alternatives

follow.it is a cloud-based, web-based content subscription platform serving two distinct user groups: readers who want to track websites, blogs, podcasts, and YouTube channels across multiple delivery channels, and publishers who want to grow a subscriber base, automate content distribution, and monetize their audience. Readers can follow up to 100 RSS feeds on the free plan (up to 8,000 on paid tiers), filter content by tags, authors, or keywords to reduce information overload, and receive updates via email (single, daily digest, or weekly digest formats), RSS, Telegram, browser push notifications, a mobile app, or a personalized news page. AI-powered features include plain-language feed search, article summaries (5 to 100 per day depending on plan), content filters that screen incoming messages against user-defined criteria (500 to 10,000 checks per 30 days by plan), and a recurring AI Update Feed that generates scheduled reports from a custom monitoring prompt. Native mobile apps for Android and iOS support swipe gestures, dark mode, and customizable layouts, while a browser extension and bookmarklet allow one-click following without exposing reader email addresses.

For publishers, follow.it automates content scanning from RSS feeds and delivers notifications to followers on every new post with no manual effort after setup. Publisher tools include subscription forms, buttons, popups, banners, and side-widgets via the built-in MyPopUps system (free on all plans), manual and API-based message submission, story approval workflows, custom sender names, reply-to addresses, and custom email subject lines. Premium plans add white-label emails with publisher branding, Google Analytics click tracking, follower email access, follower import, and Zapier integration for syncing follower data to CRMs or external email marketing tools. Feed monetization through paid newsletter feeds is available, and a feed directory listing provides additional discoverability. The statistics dashboard covers delivery channels, click rates, popular stories, and filter selections, while unsubscription reason reporting supports content strategy refinement. The basic publisher plan is free regardless of follower or email volume, and all plans support unlimited followers and emails.