Fotello - 2026 Pricing, Features, Reviews & Alternatives

Fotello is a cloud-based, end-to-end business platform built for real estate photographers and media studios of all sizes. Accessible via browser dashboard with mobile-compatible booking and delivery pages, it consolidates AI photo editing, virtual staging, shoot scheduling, online ordering, invoicing, branded asset delivery, and property website generation into a single workflow. Trusted by 10,000+ real estate photographers, Fotello serves media creators working with realtors, agents, and brokerages across the real estate photography and media production industries.

AI photo editing covers HDR processing, sky replacement, virtual twilight, lawn enhancement, window pull, water enhancement, camera and hand removal, lens correction, white balancing, color correction, image sharpening, perspective correction, object removal, license plate and face blurring, aerial annotation, and 4K output — each processed automatically and reviewed by in-house editors before delivery. AI virtual staging generates multiple furnished room variations in under 15 seconds, with architecture lock to preserve walls, windows, and trim, MLS-compliant disclosure, and in-gallery object replacement. Scheduling tools include a real-time team calendar, drag-and-drop order assignment, Google/Outlook/iCloud sync, automated travel time calculation, service-area polygon restrictions, and flexible or fixed booking modes. Payments and invoicing support upfront or post-delivery collection, automated dunning, and watermarked previews that unlock on payment, all through white-label portals. Property websites are auto-generated from listing assets in MLS-compliant branded or unbranded modes. A studio website builder pre-fills from a Google Business profile with built-in SEO. Unlimited asset storage, including RAW files, is included at no extra cost.

Fotello also provides automated upsell prompts at booking and on each delivered photo, triggered by photo content to surface relevant add-ons such as twilight conversions, virtual staging, drone, floor plans, video, and object removal. Automated booking confirmations, visit reminders, and post-shoot follow-ups reduce manual client communication overhead. A Business Report tool scans a studio's Google Business profile, reviews, and website to score online presence and flag improvement gaps. Throughout the client experience, studios operate under their own brand via white-label order forms, payment links, and asset delivery pages.