Hannaru - 2026 Pricing, Features, Reviews & Alternatives

Hannaru is a web and mobile B2B wholesale sourcing platform that connects international buyers directly with verified Korean beauty brands, removing the need for intermediaries. The platform serves importers, distributors, and retailers seeking direct access to Korean cosmetics, skincare, and personal care products at manufacturer-level pricing. Hannaru supports multi-currency transactions and provides product catalog browsing, sample ordering, and bulk purchasing workflows within a single interface.

Hannaru offers a curated network of 220+ verified Korean beauty brands spanning skincare, color cosmetics, hair care, and wellness categories. Buyers can filter by product type, MOQ, certifications, and brand profile, then communicate directly with brand representatives through the platform's built-in messaging system. Order management, invoicing, and shipment tracking are consolidated in one dashboard, reducing the administrative overhead typically associated with cross-border wholesale procurement.

Designed for global scalability, Hannaru supports buyers across multiple regions and time zones, with product listings available in multiple languages. The platform's verification process for brands provides buyers with a layer of supplier credibility assurance, reducing the due-diligence burden common in international sourcing. For Korean beauty brands, Hannaru provides a direct channel to international wholesale buyers without reliance on traditional export intermediaries.