Horeca Pulse - 2026 Pricing, Features, Reviews & Alternatives

Horeca Pulse is a cloud-based, continuous data-tracking and market intelligence product built on 5 years of experience in the HoReCa (Hotels, Restaurants, Cafes) channel. Launched in Istanbul with case study coverage extending to Dubai, it delivers ongoing, up-to-date tracking of visit trends, inflation, and price movements in out-of-home consumption. The platform is powered by over 8 billion data points spanning 60,000+ HoReCa outlets, providing outlet-level consumer density measurement and consumer journey and profile analysis. AI and machine learning models, including Image Processing Technology and Computer Vision, are used to profile outlets by visual premium level and track menus. Location intelligence is derived from GDPR- and KVKK-compliant mobile device location signal processing.

Horeca Pulse is designed for HoReCa businesses, FMCG brands, and retail companies operating in or selling into the out-of-home consumption channel. The platform addresses a persistent gap in the market: reliable, granular data for the HoReCa channel has historically been limited or unavailable. By delivering outlet-level granularity on a continuous basis, it supports commercial decision-making across pricing strategy, distribution planning, and consumer behavior analysis. Custom analysis can be structured around specific business questions, making the platform adaptable to varied strategic needs across target industries.