Metrika - 2026 Pricing, Features, Reviews & Alternatives

Metrika is a cloud-based advertising management platform that consolidates Meta Ads and Google Ads campaign data into a single dashboard, accessible from desktop or mobile browser and installable as a web app. Designed for businesses running paid advertising and marketing agencies managing multiple client accounts, Metrika surfaces spend, CTR, CPC, and purchase data per campaign, monitors metrics against historical baselines around the clock, and delivers proactive WhatsApp and push notifications when anomalies are detected, requiring no manual rule configuration to activate.

Metrika provides per-campaign and per-ad diagnosis in plain language, allowing teams to identify underperforming ads and budget inefficiencies without manual analysis. An AI Agent reads live account data from both ad platforms, responds via a chat interface in Spanish, and proposes concrete actions such as pausing campaigns, activating ads, or adjusting budgets. All AI-proposed actions are applied only upon explicit user approval. Automation rules can be configured in plain language with up to two conditions, date ranges, and daily schedules, giving advertisers structured control over routine account management tasks. Budget adjustments and campaign pause or activation are available directly from a mobile device.

For e-commerce operators, Metrika integrates with WooCommerce and Shopify to report ROAS based on real sales data rather than platform-reported conversions, and includes a Meta pixel health check. Agencies benefit from multi-client management within a single account, with separate campaign histories and separate AI conversation context maintained per client. PDF and CSV report exports support client reporting workflows. Pricing is flat per account, billed in Colombian pesos via Mercado Pago, reflecting a primary focus on Latin American markets. A 7-day free trial requires no credit card.