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POINOVA
Cloud-based geomarketing tool for location decisions
Table of Contents
POINOVA - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: October 2026
POINOVA overview
What is POINOVA?
Location Intelligence, Geomarketing & Territory Mapping
Software POINOVA is self-service location intelligence, geomarketing, and territory mapping software for retail, real estate, franchise, and sales teams. It helps businesses choose where to open, analyse local markets, and design balanced sales territories using geographic and market data, without requiring GIS expertise.
What you can do with POINOVA
Site selection and catchment area analysis: Draw a custom polygon or radius, or create catchment areas based on walking, cycling, or driving time.
Market and demographic analysis: Understand population, income, demographics, competition, and estimated footfall around any location.
Territory mapping: Design and compare balanced sales territories across a region or country.
Location scoring with NovaScore: Compare areas using a business-specific score from 0 to 100, with transparent scoring factors, data sources, and reference years.
Guided analysis and reporting: Follow 10 guided studies and export results to PDF or Excel.
Data, transparency and accessibility
POINOVA uses official statistics and public records, with transparent data sources and methodology. It runs directly in the browser, requires no installation, and is hosted in the European Union.
Pricing
POINOVA offers public pricing and a free plan that requires no credit card.
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POINOVA’s user interface
POINOVA reviews
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POINOVA's key features
Most critical features, based on insights from POINOVA users:
All POINOVA features
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POINOVA support options
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