Site Selection by Factori - 2026 Pricing, Features, Reviews & Alternatives

Site Selection by Factori is a cloud-based location intelligence platform built for enterprise retail, franchise, and multi-location expansion teams evaluating candidate sites using real-world market signals. Rather than relying on static demographics or fixed-radius assumptions, the tool draws on 90B+ daily location signals across 150+ countries and 200M+ points of interest across 6,000+ categories to support rigorous, data-driven location decisions. Core capabilities include side-by-side candidate site comparison (two or three locations), visitor-based trade area mapping, foot traffic analysis by day and time, visitor origin and movement patterns, nearby POI and retail anchor review, competitive density assessment, and existing-network demand overlap and cannibalization checks. Configurable site scoring and demographic and audience profiling by trade area allow teams to apply consistent, organization-specific evaluation criteria across every candidate.

Site Selection by Factori integrates across the full Factori data ecosystem, including Mobility, Places, People, Business, Economic, Market, Property, and Events datasets, giving real estate, analytics, and operations teams a shared, trusted data foundation. Deployment options span a platform app, REST API, MCP (Model Context Protocol) server for AI agents and large language models, and cloud-to-cloud delivery via Snowflake, Databricks, BigQuery, AWS Data Exchange, S3, and GCS, with CSV download also available. A conversational interface called Ask the Real World allows analysts to query location data in natural language and receive charts, tables, and structured, citation-ready responses grounded in live signals. Datasets are structured as model-ready features for direct integration into SQL, BI, data warehouse, and custom ML pipelines. The platform is currently available through an early-access waitlist for U.S. location analysis, serving industries including retail, QSR, hospitality, financial services, healthcare, real estate, logistics, CPG, adtech, and the public sector.