Domo vs MATLAB

Microsoft Power BI

Tableau

Google Analytics 360

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Analyst

Overall Domo provided all the functions needed out of our BI software and allowed for the connections needed and provided excellent customer service when needed.

Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps.

Access Controls/Permissions

Accounting

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Application Development

Application Management

Association Discovery

Audit Trail

Benchmarking

Budgeting/Forecasting

Cash Management

Charting

Collaboration Tools

Compliance Tracking

Consolidation/Roll-Up

Conversion Tracking

Customer Database

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Aggregation and Publishing

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Connectors

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Migration

Data Quality Control

Data Security

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Deployment Management

Device Enrollment

Drag & Drop

ERP integration

ETL - Extract Transfer Load

Financial Reporting

Forecasting

Functions/Calculations

Funnel Analysis

General Ledger

Goal Management

Graphical User Interface

HR Management

Income & Balance Sheet

In-Database Processing

Information Governance

Integrated Development Environment

Integration into Third Party Applications

Integrations Management

Interactive Reports

Job Scheduling

Key Performance Indicators

KPI Monitoring

Marketing Reports

Match & Merge

Metadata Management

Mobile Access

Mobile Dashboards

Mobile Reporting

Multiple Data Sources

Multi-User Collaboration

Multivariate Analysis

Non-Relational Transformations

OLAP

Performance Metrics

Predictive Analytics

Private Dashboards

Profitability Analysis

Profit/Loss Statement

Progress Tracking

Project Management

Public Dashboards

Publishing/Sharing

Real-Time Analytics

Real-Time Data

Real-Time Updates

Regression Analysis

By industry, Domo reviewers are most commonly professionals in computer software (15%). The most frequent use case for Domo cited by reviewers is data visualization (65% of reviewers).

Users and use cases

Reviewers indicate Domo offers flexible pricing and useful integrations, and some users appreciate its competitive pricing and free functions. However, many reviewers say Domo is expensive, citing hidden costs, usage caps, and limited entry-level options.

Value for money

The Domo integration most frequently cited by reviewers is NetSuite, an accounting product rated 4.3 out of 5 for its integration with Domo.

Integrations

Domo is a data visualization tool offering key features such as data visualization and data connectors, among others.

Domo

Web-based

Windows

iPad

Android

iPhone

Looker

Sisense

Zoho Analytics

Geckoboard

Logi Symphony

Free

Paid

High and complex pricing structure

69% of reviewers feel negative about Domo’s pricing. Users report that the platform is expensive, especially for small and medium-sized businesses, and mention that costs can escalate quickly with additional features or increased usage. Some reviewers find the pricing model confusing and express concern about hidden or unexpected charges. They say the lack of entry-level packages and the high cost per user make it difficult to justify the investment, particularly for organizations with limited budgets.

Inconsistent and slow customer support

45% of reviewers feel negative about Domo’s customer support. Users report frequent delays in response times and express frustration with the need to repeat information when seeking help. Some reviewers say support is often only effective if issues are escalated, and they dislike being pushed toward expensive premium support options. They indicate that documentation can be lacking and that resolving problems with the support team is often a hassle. Reviewers feel that the overall support experience does not meet their expectations for a business intelligence platform.

Easy-to-share interactive dashboards

Manager of Analytics & Personalization 

DOMO is very user friendly for those building cards and dashboards or for those who are just using the dashboards.

87% of reviewers feel positive about Domo’s dashboards. Reviewers appreciate how easy it is to set up, customize, and share dashboards with team members and stakeholders. Some users report that dashboards are visually engaging and provide real-time data, allowing for quick performance tracking. They find the ability to pull information from various sources and distribute tailored dashboards across departments particularly useful. Users think the dashboards’ interactivity and ease of access help streamline reporting and support better business decisions.

Comprehensive data visualization tools

Data Analyst

Domo makes it really easy to bring all your data together in one place and visualize it quickly.

93% of reviewers feel positive about Domo’s data visualization capabilities. Users report that they can quickly aggregate data from multiple sources and transform it into clear, visually appealing graphics. Reviewers indicate that the platform simplifies the process of creating custom visuals, making it easy to present complex data in digestible formats. Some users say the real-time visualization and ability to experiment with different views help them make timely, informed decisions. They appreciate the centralized hub for visuals, which supports collaboration and ensures everyone in the organization can access up-to-date insights.

Intuitive and flexible user interface

Digital Sales Manager

We use Domo for our reporting software and the speed in which the data loads and the way it visualizes performance for our clients has been a game changer.

85% of reviewers feel positive about Domo’s user interface. Users think the interface is intuitive, making it straightforward to navigate large datasets and build reports. Some reviewers find that the drag-and-drop features and customizable cards simplify data manipulation and visualization. They say the interface supports both high-level overviews and detailed drill-downs, catering to different user needs. Reviewers indicate that the platform’s design helps teams collaborate efficiently and reduces the learning curve for new users.

Sr. Business Analyst

It automatically connects to our crm and our data files and we don't have to manually import them in.

Operations Support

It helps me in quick and impactful decision-making through the metrics I can build on a dashboard and integrate with ERP & SaaS products for my company.

Physical assistant

The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies

Also, the PDP feature allows us to ensure we are only giving access to the authorized users and reduce unnecessary bureaucracy.

Owner

I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform.

Account Coordinator

In the capacity I use this system I don't typically use the Buzz section so it would be nice if I should hide that section and view more of the screen I actually need.

Director of Data Analytics and Systems

I can connect to any number of systems, transform data, and visualize it literally within minutes.

This help a lot because I work on a lot of accounts so it is tedious work. But DOMO allows me to effectively and efficiently move my workload along!

Operations

That it has multiple forms to showcase data and selections to create reports.

Ecommerce and IT Manager

I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to.

Senior UX Designer

We needed a BI tool to manage large amounts of company data, learn more about our business daily, and generate actionable reports and insights for management.

Business Intelligence Analyst

The flexibility to quickly alter datasets via magic ETL, beast modes, views and control the data being exposed to dashboards.

It was simple in many functions and we only displayed it for day to day sales tracking.

I also like how easy it is to export the file into a Microsoft Excel pdf. When I need to send me findings, I always need to attach the DOMO report which is easy to download.

More user friendly to those who may not have any coding/programming experience, but still allows those with technical ability to get the most out of the platform.

Sr Director, Implementation Operations

It allows me and many of peers to use the technology and the data easily in the ways we need to use it to make critical business decisions.

The dashboards are clean and interactive and was fairly easy to learn.

Field Supervisor of Inspections

This program is not very user friendly as far as navigation.

On the other hand, it can really get expensive if you don't put in the effort to govern your costs.

I find the data analysis capabilities in Domo particularly useful.

Information technology analyst

We have a thorough understanding of our business indicators because of Domo's ability to link to a wide range of data sources.

Unfortunately we were sold on on numerous promises and features that have never come to fruition.

Great platform for SMB's to level up their BI game.

Subrogation Specialist

Senior Specialist, Education Programs

It's also easy to collaborate with colleagues on projects within Domo.

Designer

Some features are not too user friendly and can be confusing

Corporate Development Manager

We are able to create reports from data and present them to department heads.

We can gain deeper insights thanks to Domo's machine learning and advanced analytics capabilities.

We also used a browser based UI which could cause trouble if their were browser issues, etc.

Lead software engineer

Writing and debugging SQL code in ETL pipelines is complicated and long process.

Chief of Party

Again,it is simple to create customizable data reports and dashboards with Domo.

Director of Demand Generation

Great experience - I use it to present to executives at a high level and then each of my channel experts has their own deep dive to understand performance and MoM, YoY metrics and campaigns.

Head of Product

We enjoy the product usage metrics dashboards as well as timelines by user, where you can see exactly how your product is used by person, down to the second.

IT Director

It's very versatile and has tons of additional features like mobile apps that make our jobs easier.

That was very important for us as several departments are using it at the moment and everyone was able to get the hang of it despite some not being 100% proficient with tools like it.

Senior Data Scientist

The graphical programming tool (ETL) is another advantage for code-less development.

Domo vs MATLAB Comparison (2026)

Domo

MATLAB

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives