GoodData vs Looker

Tableau

Microsoft Power BI

Geckoboard

Spreadsheet Server

Oracle Business Intelligence

Longview Tax

Compare GoodData and Looker based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

SAP Analytics Cloud

SAP Analytics Cloud is a SaaS solution for blending BI data from multiple sources, accessing visualizations, viewing reports and sharing insights socially

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

GoodData is the leading cloud-based data and analytics platform, bringing AI-fueled data-driven decision-making to organizations across the globe. With a platform that leverages the potential of automation and AI, GoodData empowers its customers to make data analytics available to every single user.

Access Controls/Permissions

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Application Development

Benchmarking

Charting

Collaboration Tools

Customizable Branding

Customizable Dashboard

Customizable Reports

Customization

Dashboard

Dashboard Creation

Data Blending

Data Connectors

Data Discovery

Data Management

Data Visualization

Drag & Drop

Geographic Maps

Integration into Third Party Applications

Interactive Reports

Key Performance Indicators

KPI Monitoring

Metadata Management

Mobile Reporting

Multi-User Collaboration

No-Code

OLAP

Performance Metrics

Predictive Analytics

Publishing/Sharing

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Scorecards

Search/Filter

Self-service Analytics

Self Service Data Preparation

Single Sign On

SSL Security

Third-Party Integrations

Trend/Problem Indicators

Visual Analytics

Visual Discovery

GoodData

Web-based

Professional

Enterprise

Email Marketing Specialist

We can integrate this tool to third party data or can upload CSV file to create interactive and insightful dashboards.

Software Developer

Integrations

Ease of Use

Mid-size Business

Small Business

Freelancers

Large Enterprises

Google Analytics 360

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Looker is data platform that makes it easy for businesses to find, explore and understand your business data through reports, dynamic dashboards and more.

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Escalation

Annotations

Attribution Modeling

Audience Targeting

Behavioral Analytics

Budgeting/Forecasting

Campaign Management

Campaign Tracking

Conversion Tracking

Cross Channel Attribution

Customer Journey Mapping

Data Capture and Transfer

Data Dictionary Management

Data Extraction

Data Import/Export

Data Modeling

Data Synchronization

Data Transformation

Data Warehousing

Embeddable Maps

Financial Reporting

Forecasting

For Healthcare

Forms Management

For Sales Teams/Organizations

For Science

Functions/Calculations

Goal Setting/Tracking

High Volume Processing

Keyword Tracking

Marketing Reports

Media Analytics

Mixed Methods Research

Mobile Access

Monitoring

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Multi-Touch Attribution

Multivariate Analysis

Private Dashboards

Profitability Analysis

Public Dashboards

Quantitative Analysis

Radial Mapping

Real-Time Updates

Referral Tracking

Regression Analysis

Reminders

ROI Tracking

Role-Based Permissions

Sales Reports

Sales Trend Analysis

Scheduled/Automated Reports

Sensitive Data Identification

Single Page View

Site Search Tracking

Statistical Analysis

The Looker integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.8 out of 5 for its integration with Looker), Google Ads (a campaign management product, 4.8), and Microsoft Excel (a spreadsheet product, 4.9).

Reviews for Looker come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (11%). The most frequent use case for Looker cited by reviewers is data visualization (75% of reviewers).

Looker

Windows

Linux

Android

iPhone

Basic

Data Visualization Engineer

Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team

Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations.

Sr. Data Analyst

We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities.

Project Lead

Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.

Project Manager

Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud.

Product Management

Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.

Manager

The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics.

Customer Service Consultant

Looker works great with automatically importing data from different sources like Sheets, Analytics and Google Ads making my reports always up to date.

Analyst

The interface allows us to easily train customers and colleagues on how to use and manipulate the data, even if a user does not have any SQL experience.

One of the key visuals that would be useful in looker is a data heat map.

Content Manager

I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow.

Overall Looker is a good platform to build and develop useful data visuals and developed dashboards.

The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data.

Client Partner Director

Google Organizations and Google Groups on occasion can be confusing as you manage the organization of or cleanse access to Looker dashboards.

Use looker if you want a quick easy to pick up tool to create data visuals at a good standard.

Looker should provide a clear and user-friendly integration guide to make the process easier.

Making charts and graphs from all data you have allows you to do very accurate prediction on the business.

Customer success manager

Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution.

On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive.

Commercial manager

The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy

It is a great tool to visualize data, from results to objetives, evolutions, etc

The main benefit is the plethora of compatible sources of data.

LookML is a game-changer for keeping our data clean and empowering users.

Head of GTM

Looker has significant power with enterprise capabilities enabling us to garner insights and analytics throughout a very complex business.

Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate.

Head of Marketing

Google products integrate quite well but external ones need to be connected via connectors, which can be expensive

With all the online help we managed to get a new coder working on it quickly

Versatility to self program and apply analytics with various data warehouse structures.

It supports a lot of great connections and building visualizations or modifying them is intuitive.

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics.

Account Manager

The biggest feature for me is the ability to import different data from different sources.

Sr. Talent Acquisition Partner

Excellent data viewer tool to bring over non data driven departments and  get more transparency across the org.

All the charts are updating daily and it can give you a live report of your numbers.

Version control for LookML is also a huge win for teamwork!

IT Technician

The option to automatically import data from different sources makes my reports always updated.

GoodData vs Looker Comparison (2026)

GoodData

Looker

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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