Looker Pricing, Features, Reviews & Alternatives

Looker

Analytics Evolved

4.56/5 (134 reviews)

Looker overview

What is Looker?

Looker’s intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization, while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.
www.google.com

Pricing

Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Looker screenshot: Looker Dashboard 1Looker OverviewLooker screenshot: Looker Dashboard 2Looker screenshot: LookMLLooker Demo: from Database to Dashboard

Looker user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.2
  4.7
Nicholas P.

The perfect solution for our stage business

Used daily for 1-2 years
Reviewed 2020-02-06
Review Source: Capterra

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros
Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons
Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Tara A.

Looker Review

Used weekly for 1-2 years
Reviewed 2019-06-13
Review Source: Capterra

Pros
Easy to create dashboards without engineers needing to write code.

Cons
Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

Vincent W.

Controlled Analytics Exploration

Used weekly for 1-2 years
Reviewed 2018-05-17
Review Source: Capterra

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros
It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons
With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Gal D.

Great BI Tool, easy to use, deploy and manage, both by developers and business users

Used daily for 2+ years
Reviewed 2021-02-11
Review Source: Capterra

It helping us give the business users access to our data models and get business insights. Our R&D team is monitoring deployment of product using this data. We are also give customer access to their data (with row level security)

Pros
very quick deployment, self serve abilities for the business users are very high. Mediation layer management is very good, it is "Code" based and not setup based so it is very easy to replicate/versioning and find "Hacks" to many needs, and versioning is managed by GIT. Support is amazing, always available.

Cons
Still lacking a little bit on the graphic side, Would really love to have some more buildin dynamic graphs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Teena B.

Looker allows everyone in your company, even the less tech-savvy, to make data-driven decisions.

Used daily for 2+ years
Reviewed 2017-12-13
Review Source: Capterra

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.

Pros
I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]! While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.

Cons
When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced. Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles. Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Looker pricing

Pricing options
Subscription
Free trial
View Pricing Plans

Contact Looker for pricing information.

Looker features

API
Activity Dashboard
Ad hoc Reporting
Alerts/Notifications
Benchmarking
Collaboration Tools
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Key Performance Indicators
Performance Metrics
Predictive Analytics
Real Time Analytics
Reporting/Analytics
Search/Filter
Visual Analytics

Customizable Reports (144 other apps)
Reporting & Statistics (198 other apps)
Third Party Integrations (160 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Looker

Key features of Looker

  • Powerful tools for realtime data exploration & collaboration
  • Browser-based interface & customizable dashboards
  • Easy to build dashboards that work on any device.
  • Live connection to any SQL database, on any infrastructure
  • Extensible modeling language defines measures & dimensions
  • Modern IDE for agile development & embellishment
  • In-database architecture, so transformations happen at query
  • Fully customizable charts, reports and graphs.
  • APIs for integration into custom or third-party applications
View All Features

Benefits

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.