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Looker Pricing, Features, Reviews and Alternatives

Looker product overview

What is Looker?

Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

Key benefits of using Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk
Chat

Training options

In Person
Webinars
Documentation
Live Online
Videos

Looker pricing information

Value for money

4.3

/5

144

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Looker features

Functionality

4.4

/5

144

Total features

108

16 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
Visual Analytics
Reporting & Statistics
API
Search/Filter
Dashboard

Functionality contenders

Looker users reviews

Overall Rating

4.6

/5

144

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.56/10
Rating distribution

5

4

3

2

1

91

45

8

0

0

Pros
This software has the best support chat ever. They are very knowledgeable and helpful in trying to help in whatever situation you find yourself in.

KZ

Kate Z.

The best thing about looker is that it is user friendly and it is easy to understand and operate.
AvatarImg

Shubham S.

Overall the experience with Looker has been good and the data analyst who use it are happy.

AR

Anonymous Reviewer

Cons
Small errors are hard to troubleshoot and result in not using the dashboard much. No SQL CLI makes it disappointing for power users.

AR

Anonymous Reviewer

I tried this product out a while back and was very dissatisfied.

RS

Richard S.

Sometimes it lags when using big data sets, so it takes some time to render the complete report. When building a report dimensions search also get some lag.

AR

Anonymous Reviewer

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The perfect solution for our stage business

Reviewed 2 years ago

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Looker Review

Reviewed 3 years ago
Pros

Easy to create dashboards without engineers needing to write code.

Cons

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Controlled Analytics Exploration

Reviewed 4 years ago

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros

It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons

With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Flexible and detailed

Reviewed 4 months ago

Overall pretty satisfied with looker, I use it everyday to find some patterns, problems and solutions to the problems as well, it has been a huge part of my work for a while and it does what I need pretty well!

Pros

Customization is one of the best parts of looker. Having the ability to fit the data to the required details through filters is handy. You can add/remove or filter data as you wish. The platform also has multiple types of visualizing and also the option to downloading the data in various forms.

Cons

The platform is great, but in sometimes, during high traffic, the process is prolonged. It takes forever to load a look or dashboard. Also, the learning curve is a bit tough at the start but gets better once you get the grip.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Looker allows everyone in your company, even the less tech-savvy, to make data-driven decisions.

Reviewed 4 years ago

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.

Pros

I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]! While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.

Cons

When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced. Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles. Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

Looker FAQs and common questions

Q. What type of pricing plans does Looker offer?

Looker has the following pricing plans:
Pricing model: Subscription
Free Trial: Available


Q. Who are the typical users of Looker?

Looker has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Looker support?

Looker supports the following languages:
English


Q. Does Looker support mobile devices?

Looker supports the following devices:
Android, iPhone


Q. Does Looker offer an API?

Yes, Looker has an API available for use.


Q. What other apps does Looker integrate with?

Looker integrates with the following applications:
HubSpot Marketing Hub, Google Analytics 360, QuickBooks Online Advanced, Google Workspace, Twitter, Stripe, Salesforce Sales Cloud, Slack, Optimizely, Google Ads, LinkedIn for Business, Meta for Business, Quickbooks Online, Mailchimp, Marketo Engage, Xero, HubSpot CRM, Zendesk, Microsoft Excel


Q. What level of support does Looker offer?

Looker offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Chat

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