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Looker
5
177
4
87
3
16
2
1
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
BI platform for data exploration & analytics
Table of Contents
Looker - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: July 2026
Looker overview
Based on 282 verified user reviews
What is Looker?
Reviews for Looker come from a wide variety of industries, including Marketing and Advertising (14% of reviewers), Computer Software (13%), and Information Technology and Services (11%). The most frequent use case for Looker cited by reviewers is data visualization (73% of reviewers).
What are the most popular integrations for Looker?
The Looker integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.8 out of 5 for its integration with Looker), Google Ads (a campaign management product, 4.8), and Microsoft Excel (a spreadsheet product, 4.9).
Starting price
Pros & Cons
Data Management
Dashboard Creation
User Interface
Slow performance with large data
Looker’s user interface
Looker review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.4
Ease of use
4.3
Customer support
4.5
Reviews sentiment
What do users say about Looker?
Users say Looker offers strong data integration, flexible modeling, and intuitive dashboards, making it easy to centralize and visualize data from multiple sources. They appreciate its user-friendly interface, customization options, and the ability for non-technical users to create reports and dashboards without SQL knowledge, though they note setup can require technical expertise and training.
They report that performance can lag with large datasets or complex queries, and some find the learning curve steep, especially for advanced features. They feel customization and visualization options are good but sometimes limited compared to competitors like Tableau.
Select to learn more
Who uses Looker?
Based on 282 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Looker's key features
Most critical features, based on insights from Looker users:
All Looker features
Features rating:
Looker alternatives
Looker
Starting from
No pricing info
Zoho Analytics
Starting from
30
Per month
Google Analytics 360
Starting from
Free
Visio
Starting from
5
/user
Per month
Looker pricing
Pricing plans
Pricing details:
Standard
No pricing info
Features included:
- One Production Instance
- 10 Standard Users
- 2 Developer Users
- Upgrades
- Up To 1,000 Query-Based API Calls Per Month
- Up To 1,000 Administrative API Calls Per Month
Enterprise
No pricing info
Features included:
- Up To 100,000 Query-Based API Calls Per Month
- Up To 10,000 Administrative API Calls Per Month
Embed
No pricing info
Features included:
- Up To 500,000 Query-Based API Calls Per Month
- Up To 100,000 Administrative API Calls Per Month
User opinions about Looker price and value
Value for money rating:
To see what individual users think of Looker's price and value, check out the review snippets below.
Robert S.
Data Visualization Engineer
Robert S.
Data Visualization Engineer
Looker integrations (19)
Integrations rated by users
We looked at 282 user reviews to identify which products are mentioned as Looker integrations and how users feel about them.
Integration rating: 4.9 (28)
“The integration with Google Analytics 360 helps us track QR code traffic and user behaviour, making it easier to measure campaign performance and improve results.”
Anwar G.
Founder
Integration rating: 4.9 (24)
Integration rating: 4.9 (18)
“It's easy to pull reporting our to Excel and further manipulate if needed.”
“Integration with Microsoft Excel is important because it enables easy data import/export, reporting, and analysis, helping teams manage project information efficiently and make data-driven decisions.”
BONNIE R.
FIRM ADMINISTRATOR
Integration rating: 4.8 (17)
Integration rating: 5.0 (12)
“It allows us to attach onboarding slide decks and sync client calendar invites directly within ticket workflows, ensuring all onboarding communications and assets remain seamlessly integrated.”
Estrella A.
Software Engineer
Integration rating: 4.8 (11)
Looker support options
Typical customers
Platforms supported
Support options
Training options
Looker FAQs
Q. What is Looker used for?
Looker is an enterprise business intelligence platform that combines data analytics, embedded analytics capabilities, and application development features to help organizations explore and share insights in real time. The platform is designed for businesses across multiple industries that seek to transform raw data into actionable intelligence through a combination of semantic modeling, interactive dashboards, and API-first architecture. Looker operates within the Google Cloud ecosystem and supports use cases that require governed data analysis, custom data applications, and scalable analytics for both internal business intelligence and external customer-facing scenarios. The platform features a universal semantic modeling layer that provides a single source of truth for business metrics through Looker Modeling Language. Organizations can define and govern data relationships centrally and ensure consistency across all consumption points. A conversational analytics capability, powered by the Gemini model for Google Cloud, allows users to query data using natural language. Looker offers enterprise dashboards with real-time data access, drill-down capabilities to row-level detail, and repeatable analysis built on governed data models. Embedded analytics capabilities enable fully interactive visualizations that integrate into applications through comprehensive API coverage. Extensions integrate directly with Vertex AI to support custom AI workflows and advanced analytics. Looker is available in three edition tiers. The Standard edition is designed for organizations with fewer than fifty users and includes one production instance, a set of standard and developer users, upgrades, and limits on query and administrative API calls. The Enterprise edition offers enhanced security features for a variety of internal business intelligence use cases and includes higher limits on query and administrative API calls. The Embed edition supports the deployment and maintenance of external analytics and custom applications at scale and includes the highest limits on query and administrative API calls. User licensing is available in three levels. Developer users have full access to development mode and API interfaces. Standard users can explore data and create dashboards. Viewer users have read-only access to dashboards and reports. Native integration with Google Cloud services includes data warehousing through BigQuery, productivity tools in Workspace, machine learning workflows in Vertex AI, and marketing activation through Google Analytics. The platform also supports multicloud and hybrid cloud architectures with connectors for Snowflake, Redshift, MySQL, PostgreSQL, and SQL Server. The Looker Marketplace provides prebuilt data models and applications for use cases such as audit logging, cost management, and marketing analytics. The platform offers query and administrative API functionality, private networking configuration, single sign-on via Cloud IAM, and integration with the broader Google Cloud security ecosystem. Integration with Looker Studio and Connected Sheets enables users to transform sheet data into interactive visualizations and to bring LookML-modeled data into spreadsheet environments for analysis.
Q. Does Looker support mobile devices?
Looker supports the following devices:
Android, iPhone
Q. What level of support does Looker offer?
Looker offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep)
