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Capture research insights in the field, in the moment.

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itracks - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: August 2025

itracks overview

What is itracks?

itracks Realtime is a market research app that allows you to participate in a research interview with the convenience of a smartphone. This app works with itracks Realtime web-based interviews and is not intended to be used as a stand alone product. The app experience is designed for research participants. App features are participation in itracks Realtime online interviews, send chat messages and view media displayed by the research moderator, and complete mark-up of research activities.

The itracks Realtime web-based platform allows qualitative market research professionals to conduct online focus groups/interviews and access reporting features. Once a research project is set up, research participants can join via the itracks Realtime app. Download the app now to participate in a market research interview.

itracks Board is a market research app that allows research moderators, participants and client observers/stakeholders to engage in online discussion boards with the convenience of a mobile device. This app works with itracks Board web-based software and is not intended to be used as a stand alone product. The app allows users to view media displayed by the research moderator and the ability to post text and video responses. There are polling questions and the ability for the client observers to make private comments viewable by other observers or the moderator. Users can send private messages between the research moderator and participants and have complete mark-up research activities.

The itracks Board web-based platform allows qualitative market research professionals to conduct online discussion boards or micro market research communities and access reporting features. Once an itracks Board project is set up, research moderators, participants and observers can join via the itracks Board app.

Key benefits of using itracks

- itracks Realtime and itracks Board apps are fully integrated with the online platforms, allowing users the convenience to connect with a mobile device.
- The app allows you to reach an audience with only mobile devices.
- The mobile apps are ideal for shopping studies, in home usage tests, ethnography studies, and diary projects.
- The in app notifications in itracks Board drive increased participant engagement.
- The itracks Board app allows participants to download the questions and respond without internet connectivity.
- Responses will upload when the mobile device regains access to wifi.

Starting price

429per user /
per month

Alternatives

with better value for money

itracks’s user interface

Ease of use rating:

itracks reviews

Overall rating

4.4

/5

12

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.33/10
Rating distribution

5

4

3

2

1

5

7

0

0

0

Pros
“I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me.”
AK

Anupam K.

Project Manager

“Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects.”
JC

Jadah C.

Project Manager

“I find this software to be proficient, user friendly, effective and analytical.”
KP

Kevin P.

Project Manager

Cons
“Reporting became a little muddled on the platform itself, struggled to identify partials.”
JC

Jadah C.

Project Manager

“Some of the features were more confusing to use (but the trainings helped). This included the survey within focus groups feature.”
KC

Kelsie C.

Research Associate

“I also do not like the technical test. It cause problems for participants.”
DM

David M.

Research Executive

Who uses itracks?

Based on 12 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Market Research
Marketing and Advertising
Research
Automotive
Others

Use cases

Market Research
Qualitative Data Analysis

itracks's key features

Most critical features, based on insights from itracks users:

Reporting/Analytics
Feedback management
Real-Time analytics
Activity tracking
Visual analytics
Computer Assisted Coding

All itracks features

Features rating:

Monitoring
Multi-Language
Search/Filter
Data visualization
Panel management
Customizable reports
Multi-Channel distribution
Multiple user accounts
Offline access
Phone-Based
Real-Time data
Real-Time reporting
Reminders
Reporting & statistics
Single sign on
SSL security
Survey/Poll management
Template management
Third-Party integrations
Face-to-Face
Email reminders
Email management
Drag & drop
Data import/export
Customizable templates
Customizable questions
Customizable fields
Customizable branding
Customer segmentation
Conditional logic
Charting
API
Alerts/Notifications
Activity dashboard
Access controls/permissions

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Per month

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itracks pricing

Value for money rating:

Starting from

429

/user

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about itracks price and value

Value for money rating:

To see what individual users think of itracks's price and value, check out the review snippets below.

“I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me.”
AK

Anupam K.

Project Manager

“Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects.”
JC

Jadah C.

Project Manager

itracks support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Chat
Knowledge Base
Phone Support
24/7 (Live rep)

Training options

Live Online
Webinars
Documentation
Videos

itracks FAQs

Q. Who are the typical users of itracks?

itracks has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money


Q. What languages does itracks support?

itracks supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Dutch, English, Finnish, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Portuguese, Russian, Spanish, Swedish, Turkish


Q. Does itracks support mobile devices?

itracks supports the following devices:
Android, iPad, iPhone


Q. Does itracks offer an API?

Yes, itracks has an API available for use.


Q. What level of support does itracks offer?

itracks offers the following support options:
Email/Help Desk, FAQs/Forum, Chat, Knowledge Base, Phone Support, 24/7 (Live rep)

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