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Market Research Software

Last updated: January 2025

222 software options

EthOS logo
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Great Experiences Start With Great Research

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EthOS brings companies closer to their customers by capturing experiences as they happen through videos, pictures, screen recordings, and text. This rich contextual data gives organizations a deeper understanding of their customers’ real-world experiences.

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XM for Strategy & Research logo
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Customer insights & brand research survey management tool

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XM for Strategy & Research is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

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Alchemer logo

Give every customer a voice. Make every voice matter.

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

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Zoho Survey logo
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Everything surveys—made simple and powerful.

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Zoho Survey is an online survey and questionnaire creation software, scalable to suit your specific needs. Learn more at https://www.zoho.com/survey/

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Typeform logo
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An online form builder that lets you collect data with ease.

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Make everyone feel like #1. Typeform is an online form builder that makes people feel heard. By making the forms interactive and well-designed, users are more likely to respond with complete, thoughtful answers, which means better data for you.

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Cint logo

Global research marketplace solution

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Cint Exchange is the world's largest global research marketplace. With access to millions of respondents across 130 countries from over 800 integrated suppliers, Cint Exchange allows you to quickly find the right survey participants for your research needs. The platform's innovative and flexible technology helps you grow and expand your business by leveraging Cint's robust portfolio of products and services.

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BrandMap logo
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Mathematical software for designing presentation-ready maps

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BrandMap is an on-premise mathematical software designed to help businesses create and analyze multidimensional preference, biplots, and multiple correspondence analysis (MCA) maps. Professionals can create customizable quadrant, radar, bubble, and regression charts by importing data from other applications in Excel or CSV formats or entering data matrices manually using copy and paste functionality.

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Kantar Marketplace logo

Market research software trusted by leading brands

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Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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Jotform logo
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Powerful Forms Get It Done

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Trusted by over 10 million users, Jotform's form builder is the easy way to create and publish online forms from any device.

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Semrush logo

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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SurveyLegend logo
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Mobile-friendly survey management platform

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SurveyLegend enables you to create beautiful mobile-friendly surveys, forms, and polls with ease.

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Nextiva logo

Simplifying Business Communication

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We connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

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Tango logo

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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QuestionPro logo
Category Leaders

Best SaaS survey solutions

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QuestionPro is an advanced research suite of tools to let you conduct surveys and research securely and seamlessly. We offer SaaS software to collect feedback and perform data analytics to help you make smarter decisions.

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Survio logo
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Powerful features served with simplicity

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Modern and intuitive design, mobile-friendly interface, omni-channel operation, powerful analytics or seamless integration. That’s what makes Survio a must-have solution customizable to any business, industry or professional background.

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Tremendous logo

Rewards people love

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Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more. Tremendous can be used for market research, employee recognition, referrals, promotions, and more.

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Startquestion logo
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Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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MediaRadar logo

Media ad sales intel for ad sales professionals & agencies

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MediaRadar is a cloud-based sales enablement tool for ad sales professionals & agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say.

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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ATLAS.ti logo

Qualitative data analysis for text, graphical, audio & video

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ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

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Bloomfire logo

Knowledge sharing & insights platform

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Bloomfire makes it simple to find and share knowledge across teams and organizations. By bringing all company knowledge into one secure, searchable platform, Bloomfire helps teams stay aligned, work efficiently, and make informed decisions.

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Pollfish logo
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Survey and audience response platform for marketing agencies

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Pollfish is an online survey solution that helps businesses create surveys using a self-service portal and receive consumer responses in real-time. It enables advertising agencies to run online campaigns, generate consumer reports, and define target audiences by analyzing consumer behavior.

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Lighthouse Studio logo

Market research software for government agencies

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Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

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SurveyMonkey Enterprise logo
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360-degree feedback solution for HR professionals

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SurveyMonkey Enterprise is a customer satisfaction solution designed to help businesses in IT, healthcare, education, and other sectors collect, assess, and share survey responses with teams. Administrators can secure confidential data in accordance with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliance standards.

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