Lasso - 2026 Pricing, Features, Reviews & Alternatives

Lasso is an artificial intelligence powered product data management platform that automates the cleaning, enrichment, and enhancement of ecommerce product listings. The software transforms raw, unstructured product information from multiple sources into complete, optimized catalog entries. It serves ecommerce retailers, digital marketplaces, product information management teams, and digital commerce operations managing large product catalogs. The solution addresses challenges associated with inconsistent product information, missing specifications, and time-consuming manual data entry processes.

The platform provides a comprehensive import and mapping system that ingests data from any file format with AI agents mapping columns to existing database structures and extracting attributes without manual configuration. An Excel-like workspace supports real-time collaboration among team members and maintains data accuracy through verification mechanisms designed to prevent AI hallucinations. Parallel AI agents search the web for missing specifications, generate search engine optimized descriptions in the brand voice, create product images, and complete attribute fields automatically. The system can process fifty thousand products per day and supports databases with ten thousand custom attributes to maintain flexible data structures.

A structured review workflow enables team members to examine AI-generated outputs, view reasoning logs explaining the basis for each suggestion, and approve changes through single-click actions prior to publication. The software maintains compliance with applicable AI and data protection regulations, provides detailed audit logs, ensures that customer data is not used for AI training, and operates with sustained high availability.

Direct integration capabilities support enterprise resource planning systems, product information management platforms, and ecommerce storefronts for automated synchronization across business systems. An application programming interface enables technical teams to incorporate data enrichment capabilities into existing workflows and automation pipelines. The platform includes premium support services with real-time communication channels and in-person workshops to facilitate implementation and optimization of product data workflows tailored to specific operational requirements.