Mixpanel vs Adjust

Google Analytics 360

Microsoft Power BI

AppsFlyer

Amplitude

CleverTap

Branch Metrics

Compare Mixpanel and Adjust based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

A/B Testing

Access Controls/Permissions

Advertising Management

Attribution Modeling

Behavior Tracking

Campaign Analytics

Campaign Planning

Campaign Segmentation

Channel Management

Conversion Rate Optimization

Cross Channel Attribution

Customer Activity Tracking

Customizable Reports

Dashboard Creation

Mobile Access

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Marketing

Multi-Touch Attribution

Real-Time Data

ROI Tracking

Search/Filter

Social Media Integration

Third-Party Integrations

Uninstall Tracking

Adjust

Windows

Performance Marketing Analyst

In general I like to use Adjust. The cost benefit is very good, and the tool is very complete.

Their support is very good. Always very available and willing to talk and help.

performance marketing coordinator

The service is the best in the market. The interface meets all my needs, and is always evolving.

Head of growth

Simple and intuitive interface. Ease of connecting advertising platforms.

VP Games

It's a necessary evil when you need attribution data. There are others, but most of our partners use Adjust.

Senior Digital Analytics Analyst

Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.

Director of UA

The UI is a little tough to digest and takes some getting used to.

The simplicity of the dashboard can sometimes be negative. When you want to make a deeper analysis of the user, the platform ends up not answering.

Mixpanel vs Adjust Comparison (2026)

Mixpanel

Adjust

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives