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Mixpanel

4.5
(105)

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Powerful, self-serve product analytics.

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(14)

Mixpanel Pricing, Features, Reviews and Alternatives

Mixpanel product overview

Price starts from

25

Per month

Flat Rate

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Key benefits of using Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    24/7 (Live rep)
    Phone Support
    FAQs/Forum

    Training options

    Live Online
    Webinars
    In Person
    Documentation

    Mixpanel FAQs

    Q. What type of pricing plans does Mixpanel offer?

    Mixpanel has the following pricing plans:
    Starting from: $25.00/month
    Pricing model: Free, Subscription
    Free Trial: Available

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    Q. Who are the typical users of Mixpanel?

    Mixpanel has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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    Q. What languages does Mixpanel support?

    Mixpanel supports the following languages:
    English

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    Q. Does Mixpanel offer an API?

    Yes, Mixpanel has an API available for use.

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    Q. What other apps does Mixpanel integrate with?

    Mixpanel integrates with the following applications:
    Tray.io, Appcues, VWO Fullstack, SharpSpring from Constant Contact, AppsFlyer, Adjust, Microsoft Azure, Zapier, Apptimize, Tealium Customer Data Hub, OneSignal, FullStory, Segment, Alooma, Help Scout, LeadsBridge, Kameleoon, Chameleon, Kochava, Slack, MoEngage, ChurnZero, Google Cloud, Workato, Fivetran, Radar, Gainsight CS, Iterable, Zoho PageSense, Marketo Engage, Branch Metrics, Chartio, AB Tasty, Usermind, Intercom, Operations Hub, Zendesk Suite

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    Q. What level of support does Mixpanel offer?

    Mixpanel offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), Phone Support, FAQs/Forum

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    Mixpanel pricing information

    Value for money

    4.0

    /5

    105

    Starting from

    25

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Mixpanel features

    Functionality

    4.4

    /5

    105

    Total features

    55

    12 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    Dashboard
    Activity Dashboard
    Performance Metrics
    Data Connectors

    Mixpanel users reviews

    Overall Rating

    4.5

    /5

    105

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.27/10
    Rating distribution

    5

    4

    3

    2

    1

    58

    39

    8

    0

    0

    Pros
    Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
    It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
    Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell.
    Cons
    I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
    Somewhat difficult for new users and for trainees to use. Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed).
    Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
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    Sushant K.

    Verified reviewer

    Education Management, 11-50 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Simple & effective product analytics tool

    Reviewed a year ago

    Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

    Pros

    I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

    Cons

    Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

    AR
    AvatarImg

    Anonymous Reviewer

    Verified reviewer

    Computer Software, 501-1,000 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great Analytics tool for Decision Making

    Reviewed 2 years ago

    It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

    Pros

    1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

    Cons

    Sometimes we face issue in profiling of the users.

    HA
    AvatarImg

    Hasin A.

    Higher Education, 501-1,000 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    One of the best web analytics tools

    Reviewed 5 years ago

    - Web analytics - Mobile Analytics - Marketing Attribution

    Pros

    The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

    Cons

    The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

    VD
    AvatarImg

    Vaibhav D.

    Information Technology and Services, 51-200 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Most important Data Analytics tool for SaaS

    Reviewed 3 months ago

    Great tool tool which every saas product marketer and developer teams should use for products improvement.

    Pros

    Can track more detailed and accurate users Interaction information for SaaS products.

    Cons

    Implementation takes time and development efforts.

    PE
    AvatarImg

    Pius E.

    Internet, 1-10 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Mixpanel

    Reviewed 7 months ago

    Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

    Pros

    The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

    Cons

    Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

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