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Mixpanel

4.5
(131)

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Powerful, self-serve product analytics.

(19)

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Mixpanel Pricing, Features, Reviews and Alternatives

Mixpanel FAQs

Q. What type of pricing plans does Mixpanel offer?

Mixpanel has the following pricing plans:
Starting from: $25.00/month
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Mixpanel?

Mixpanel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Mixpanel support?

Mixpanel supports the following languages:
English


Q. Does Mixpanel offer an API?

Yes, Mixpanel has an API available for use.


Q. What other apps does Mixpanel integrate with?

Mixpanel integrates with the following applications:
Tray.io, Appcues, VWO Fullstack, Amazon Redshift, Lead Gen & CRM (formerly SharpSpring), AppsFlyer, Adjust, Microsoft Azure, Zapier, Apptimize, Tealium Customer Data Hub, OneSignal, FullStory, Segment, Alooma, Help Scout, LeadsBridge, Kameleoon, Chameleon, Kochava, Slack, MoEngage, ChurnZero, Google Cloud BigQuery, Google Cloud, Workato, Fivetran, Radar Privacy, Gainsight CS, Iterable, Zoho PageSense, Marketo Engage, Branch Metrics, AB Tasty, Usermind, Intercom, Operations Hub, Snowflake, Zendesk Suite


Q. What level of support does Mixpanel offer?

Mixpanel offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), Phone Support, FAQs/Forum

Mixpanel product overview

Price starts from

25

Per month

Flat Rate

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Key benefits of using Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    24/7 (Live rep)
    Phone Support
    FAQs/Forum

    Training options

    Live Online
    Webinars
    In Person
    Documentation

    Not sure about Mixpanel? Compare it with a popular alternative

    Starting from

    25

    Per month

    Flat Rate

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    Starting from

    39

    Per month

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    Free trial
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    Value for money
    Customer support
    Ease of use
    Value for money
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    Mixpanel pricing information

    Value for money

    4.1

    /5

    131

    Starting from

    25

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Mixpanel features

    Functionality

    4.4

    /5

    131

    Total features

    48

    12 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    Dashboard
    Activity Dashboard
    Performance Metrics
    Data Connectors

    Mixpanel users reviews

    Overall Rating

    4.5

    /5

    131

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.37/10
    Rating distribution

    5

    4

    3

    2

    1

    75

    48

    8

    0

    0

    Pros
    Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
    One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
    It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
    Cons
    I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
    Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
    Rigid notification center and no mail reports.
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    Romaric S.

    Computer Software, 1-10 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Mixpanel

    Reviewed a year ago

    Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

    Pros

    Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

    Cons

    Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

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    Fayssal J.

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

    Reviewed 6 years ago

    It's the simplest way to track app usage.

    Pros

    Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

    Cons

    Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

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    Joe S.

    Computer Software, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    Would like to see more features

    Reviewed 5 years ago
    Pros

    It's a place where we can store and view important data points.

    Cons

    It's not easy to see what you need to from the data. Lacks a lot of features and functions.

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    Maxim L.

    Computer Software, 1-10 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Tracking user behavior is a must but we're still figuring out Mixpanel

    Reviewed 5 years ago

    We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

    Pros

    The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful

    Cons

    Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it

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    Aman K.

    Information Technology and Services, 501-1,000 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Go to tool for Dashboarding

    Reviewed 3 years ago

    Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

    Pros

    This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

    Cons

    There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

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