Mixpanel Pricing, Features, Reviews & Comparison of Alternatives


Advanced mobile & website analytics platform

4.41/5 (58 reviews)

Mixpanel overview

Mixpanel is a website & mobile analytics tool which aims to help businesses, from SMBs to enterprises, to understand visitor behavior by tracking application engagement & interaction in real-time. Mixpanel goes beyond recording simply page views and reports upon customer engagement and actions within the app. It enables users to drill-down further into their analytics and ask more specific questions about their customers.

Through customer segmentation and funnel analysis, Mixpanel allows businesses to drill-down and better understand the value of each marketing channel. Mixpanel measures visitor engagement within a site in real-time, tracking visitor movements, views, shares, likes and purchases. It allows users to measure what customers do in their app in real-time and compare metrics with historical data to analyze any changes in behavior or engagement.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Mixpanel screenshot: Mixpanel's funnel view Mixpanel InsightsMixpanel screenshot: Mixpanel's funnel overview Mixpanel screenshot: Mobile surveys with MixpanelMixpanel screenshot: Funnel analysis with MixpanelMixpanel screenshot: Analytics dashboard with MixpanelMixpanel screenshot: Reporting in the Mixpanel mobile appMixpanel screenshot: Add metrics in the Mixpanel mobile appMixpanel screenshot: Analyze trends in the Mixpanel mobile appMixpanel screenshot: View drop off numbers in the Mixpanel mobile appMixpanel screenshot: View user retention in the Mixpanel mobile appMixpanel screenshot: Get automatic alerts with the Mixpanel app

Mixpanel reviews

Value for money
Ease of use
Customer support

Data tool for more established companies

Used daily for 1-2 years
Reviewed 2018-08-16
Review Source: Capterra

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

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Matylda Chmielewska

Very easy to navigate and pull your data

Used daily for 2+ years
Reviewed 2018-08-05
Review Source: GetApp

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

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Fayssal JILANI

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Used daily for 2+ years
Reviewed 2018-07-31
Review Source: Capterra

It's the simplest way to track app usage.Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

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Viktor Grabovskyy

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Used weekly for 2+ years
Reviewed 2018-05-15
Review Source: Capterra

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

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Go-To Analytics

Used daily for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

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Mixpanel pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Engagement plans:

Free plan: 5 million data points per month

Startup plan:
Billed monthly: $150/month/1 million data points
Billed quarterly: $125/month/1 million data points
Billed annual: $99/month/1 million data points

Enterprise plan: contact Mixpanel for more information.

Mixpanel features

Activity Dashboard
Business Intelligence
Data Visualization
Drag & Drop Interface
Third Party Integration
Visual Analytics

Ad hoc Reporting (63 other apps)
Charting (70 other apps)
Customizable Reporting (67 other apps)
Dashboard Creation (78 other apps)
Data Filtering (61 other apps)
Data Import/Export (70 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Multiple Data Sources (44 other apps)
Real Time Analytics (85 other apps)
Real Time Data (67 other apps)
Real Time Reporting (48 other apps)
Reporting & Statistics (69 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Mixpanel

Key features of Mixpanel

  • Segmentation tool
  • Funnel analysis
  • Retention reports
  • Integration
  • Dynamic bucketing
  • Automatic cohort creation
  • Mobile surveys
  • Flexible targeting
  • Message scheduling
  • In-app messaging
  • Activity feed
  • Behavior tracking
  • Data visualization
  • A/B testing
  • Engagement analytics
  • Visitor tracking
  • Visual analytics
  • Activity dashboard
  • Business intelligence
  • Market segmentation
  • Trend / problem indicators
  • Predictive analytics
  • Event tracking
  • Conversion tracking
  • Automatic notifications
  • Event triggered actions
  • Prioritizing
  • Performance reports
  • Personalized profiles
  • Search functionality
  • Customer database
  • Activity tracking
  • Visitor targeting
  • WYSIWYG editor
  • Drag & drop interface
  • Customer activity reporting
  • Multi-channel marketing
  • Email marketing
  • Campaign management
  • Campaign analysis
  • Data synchronization
  • Third party integration
View All Features


Identify where customer losses occur with Mixpanel's funnel analysis tool before running experiments to fix any issues discovered.

Visualize how often customers return and engage with the application using retention reports.

Visualize the answers to common business questions with Mixpanel's segmentation tool.

Mixpanel's targeting system automatically groups customers with similar profiles.

See the lifetime value of a customer and know how much to spend to acquire more of them, while remaining profitable.

Mixpanel's activity feed feature organizes and displays customer behavior into an event-based timeline for simple review.