Mixpanel Pricing, Features, Reviews & Comparison of Alternatives

Mixpanel

Most advanced analytics & engagement platform

4.39/5 (75 reviews)

Mixpanel overview

What is Mixpanel?

At Mixpanel, our mission is to increase the rate of innovation by empowering everyone to get the answers they need to take meaningful action.

Mixpanel unlocks the ability for users to analyze and visualize trends in their user behavior and revenue data with ease. Through Mixpanel’s powerful, yet user-friendly analytics platform, companies are able to gather insights to learn why things are happening, experiment with new experiences and messages, and continually iterate for growth across any platform, ultimately helping them understand why users engage, retain, and convert.

With Mixpanel’s award-winning service, unmatched reliability and performance, and intelligent data science algorithms, over 26,000 companies–including 30% of The Fortune 100–trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
mixpanel.com

Pricing

Starting from
$150/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Dutch, French and 3 other languages, German, Hebrew, Spanish
Mixpanel screenshot: Set goals & create hypotheses, then track your key metrics in Mixpanel dashboards.Sunrun on the value of Mixpanel's Customer Support & ServicesMixpanel screenshot: Mixpanel's take action suite enables you to test your hypotheses in real-time through product experiments, messaging, and personalization.Mixpanel screenshot: Identify patterns in your data with Mixpanel Flows.Mixpanel screenshot: Get accurate customer and product data in real-time across mobile, web, and other platforms.Mixpanel screenshot: Understand why trends are happening through correlation analysis, look-alike modeling, and other data science techniques. How Axon stays radically focused on providing law enforcement with the best possible user experienceMixpanel Overview Video

Mixpanel reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.3
  3.8
  4.3
Matylda Chmielewska

Very easy to navigate and pull your data

Used daily for 2+ years
Reviewed 2018-08-05
Review Source: GetApp

Pros
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons
I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Sapph L

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

Used daily for 2+ years
Reviewed 2019-12-25
Review Source: Capterra

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros
Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons
Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Basic analytics software for simple companies

Used daily for 1-2 years
Reviewed 2020-05-05
Review Source: Capterra

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pros
This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Cons
There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Hasin Ahmed

One of the best web analytics tools

Used daily for 1-2 years
Reviewed 2018-04-04
Review Source: Capterra

- Web analytics - Mobile Analytics - Marketing Attribution

Pros
The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons
The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Great functionalities but not for its pricing

Used daily for free trial
Reviewed 2020-04-29
Review Source: Capterra

Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Pros
The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Cons
When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Mixpanel pricing

Starting from
$150/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

For full pricing details, visit https://mixpanel.com/pricing/

Starter: Free
Growth: $779+ per year
Enterprise: custom pricing

Mixpanel features

API
Activity Dashboard
Business Intelligence
Data Visualization
Drag & Drop Interface
Predictive Analytics
Third Party Integration
Visual Analytics

Ad hoc Reporting (78 other apps)
Charting (76 other apps)
Collaboration Tools (66 other apps)
Customizable Reporting (95 other apps)
Dashboard Creation (101 other apps)
Data Filtering (92 other apps)
Data Import/Export (106 other apps)
Monitoring (80 other apps)
Real Time Analytics (106 other apps)
Real Time Data (81 other apps)
Reporting & Statistics (111 other apps)
Trend Analysis (66 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Mixpanel

Key features of Mixpanel

  • A/B testing
  • Activity dashboard
  • Activity feed
  • Activity tracking
  • Automatic cohort creation
  • Automatic notifications
  • Behavior tracking
  • Business intelligence
  • Campaign analysis
  • Campaign management
  • Cohort Analysis
  • Conversion tracking
  • Customer activity reporting
  • Customer database
  • Data synchronization
  • Data visualization
  • Drag & drop interface
  • Dynamic bucketing
  • Email marketing
  • Engagement analytics
  • Event tracking
  • Event triggered actions
  • Flexible targeting
  • Funnel analysis
  • In-app messaging
  • Integration
  • Market segmentation
  • Message scheduling
  • Mobile surveys
  • Multi-channel marketing
  • Performance reports
  • Personalized profiles
  • Predictive analytics
  • Prioritizing
  • Retention reports
  • Segmentation tool
  • Third party integration
  • Trend / problem indicators
  • User Flows
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • WYSIWYG editor
View All Features

Benefits

Collect accurate data – No matter what information is important to your business, get accurate customer and product data in real-time across all devices.

Identify trends – Once you’ve collected data, define key business metrics and see how they trend over time. Identify all the patterns that matter to your business.

Understand the why – Now that you’ve identified the trends, understand why they’re happening through correlation analysis, look-alike modeling, and other data science techniques.

Set goals & hypotheses – Set goals to improve the trends you’ve uncovered, then create informed hypotheses on how to reach those goals.

Take action – Test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to your business metrics.