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Mixpanel Pricing, Features, Reviews and Alternatives

Mixpanel product overview

Price starts from

$

25

/momonth
Per Feature

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Key benefits of using Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    Phone Support
    24/7 (Live rep)
    FAQs/Forum

    Training options

    Live Online
    Webinars
    In Person
    Documentation

    Mixpanel pricing information

    Value for money

    4.0

    /5

    93

    Price starts from

    $

    25

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Mixpanel features

    Functionality

    4.3

    /5

    93
    Total Features54 8 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    Dashboard
    Performance Metrics
    Predictive Analytics
    Collaboration Tools

    Functionality contenders

    Tableau
    Functionality
    #1
    Hotjar
    Functionality
    #2
    Grow
    Functionality
    #3
    Mixpanel
    Functionality
    #4

    Mixpanel users reviews

    Overall rating

    4.5

    /5

    93

    Positive reviews

    91%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.12/10
    Rating distribution

    5

    4

    3

    2

    1

    50

    35

    8

    0

    0

    Pros
    It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

    Vinicius A.

    Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell.

    Ayoub K.

    The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

    AR

    Anonymous Reviewer

    Cons
    I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

    AR

    Anonymous Reviewer

    Somewhat difficult for new users and for trainees to use. Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed).

    VG

    Viktor G.

    Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

    AL

    Antoine L.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    There are a lot of analytics tools. This one does work.

    Reviewed 6 months ago

    Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

    Pros

    Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field...

    Cons

    Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet....

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great Analytics tool for Decision Making

    Reviewed a year ago

    It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

    Pros

    1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

    Cons

    Sometimes we face issue in profiling of the users.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    All your product Analytics in One place

    Reviewed 2 months ago
    Pros

    Help us craft the best funnels to optimize product decisions

    Cons

    Saving dashboards and retriving them sometimes acts wierdly

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    One of the best web analytics tools

    Reviewed 4 years ago

    - Web analytics - Mobile Analytics - Marketing Attribution

    Pros

    The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

    Cons

    The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Awesome tool for In-depth Product Analytics!

    Reviewed 3 months ago

    1. Understanding the Drop-off & Conversion across different funnels in the product. 2. Measuring the product usage analytics across different plans to know the customers better. 3. To seek feature adoption by the users via usage analytics. 4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

    Pros

    Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

    Cons

    No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

    Mixpanel FAQs and common questions

    Mixpanel has the following pricing plans:
    Starting from: $25.00/month
    Pricing model: Free, Subscription
    Free Trial: Available


    Mixpanel has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Mixpanel supports the following languages:
    Arabic, Chinese (Simplified), English, Hebrew, German, Spanish, Dutch, French


    Mixpanel supports the following devices:
    Android


    Yes, Mixpanel has an API available for use.


    Mixpanel integrates with the following applications:
    Tray.io, Appcues, VWO Fullstack, SharpSpring, AppsFlyer, Adjust, Microsoft Azure, Zapier, Apptimize, Tealium IQ, OneSignal, FullStory, Segment, Alooma, Help Scout, LeadsBridge, Kameleoon, Chameleon, Kochava, Slack, Optimizely, MoEngage, ChurnZero, Google Cloud Platform, Workato, Fivetran, Radar, Gainsight CS, Iterable, Zoho PageSense, Marketo Engage, Branch, Chartio, AB Tasty, Usermind, Intercom, PieSync, Zendesk


    Mixpanel offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, Phone Support, 24/7 (Live rep), FAQs/Forum

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