Supermetrics vs Coupler.io

Zapier

Swydo

Two Minute Reports

Fivetran

Funnel

AdStage

Compare Supermetrics and Coupler.io based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Supermetrics

Linux

Web-based

Windows

Director

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

Data Scientist

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

Marketing Manager

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Supermetrics screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Fivetran is a zero-maintenance data pipeline which enables businesses of all sizes to collect and analyze their business data by connecting applications and databases to a central data warehouse. Fivetran supports a range of data connectors, including Asana, Braintree, Shopify, Salesforce, and more.

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

Accounting Integration

Alerts/Escalation

Cloud Data Integration

Data Security

For Nonprofits

Job Scheduling

Match & Merge

QuickBooks Integration

Real-Time Updates

User Management

Web Services

Workflow Management

Coupler.io

I.T. leader

At first, I had some questions about how to set up certain integrations. The support team was incredibly helpful and responsive, helping me get everything up and running quickly.

Bring data to a gsheet from Pipedrive and Mysql.its the best cost benefit if you looking to something like this. Its very easy to work in the tool.

Special Projects Manager

The pre-built connectors for popular services like Airtable, HubSpot, Google Sheets, and QuickBooks saved us significant development time.

Data Analyst

Super easy to collect and analyze ad spend data across multiple sources. The interface makes it super easy to setup data pipelines.

Accounting Analyst

The biggest frustration I've had is that there is no way to edit multiple importers at once.

Operations Coordinator

Very easy to use and the best value for a system like this.

Marketing Director

When I discovered Coupler I was pleased with the numerous integration options as well as the opportunity to visualize every data set we needed to track KPIs at every level.

Creative Director

We wholeheartedly recommend Coupler.io to any business looking to streamline their data management processes effectively.

Great, easy to use, set up, update, I love the product.

account manager

Customer service is awesome, software is easy to use.

Coupler.io has addressed this need perfectly by providing us with a tool where we can easily share and access Excel sheets without compromising on data security.

Marketing Analyst

Perfect fit for anyone looking to create a lean data solution.

Founder and CEO

Great way to sync data to Google Sheet - would recommend.

Systems Facilitator

The biggest con with Coupler is it uses Hubspots internal labels, which may not be intuitive for some. However, this is likely a restriction with HubSpots API.

Technology Coordinator

Their customer service has been great and they've been able to provide us with the non-profit discount we need.

Finance Manager

Coupler.io has brought simplicity and efficiency to my data integration workflows, resulting in significant time and effort savings.

Chief of Staff

The pricing model requires you to staircase as your data set grows, which is understandable albeit quite frustrating.

Production Manager

I think the price increase was too high. I'm having problems because the rules of the plan I subscribed to reduced it to just 100 syncs a month.

Supermetrics vs Coupler.io Comparison (2026)

Supermetrics

Coupler.io

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives