Supermetrics vs Hevo 

Swydo

Two Minute Reports

Fivetran

Talend Data Fabric

AdStage

Etleap

Compare Supermetrics and Hevo  based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

KPI Monitoring

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Data Sources

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Visual Analytics

Web Data Extraction

Website Analytics

Supermetrics

Linux

Web-based

Windows

Director

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

Data Scientist

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

Marketing Manager

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Supermetrics screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Fivetran is a zero-maintenance data pipeline which enables businesses of all sizes to collect and analyze their business data by connecting applications and databases to a central data warehouse. Fivetran supports a range of data connectors, including Asana, Braintree, Shopify, Salesforce, and more.

Talend Data Fabric offers a single suite of apps to help enterprises collect, govern, transform and share data, enabling users to shorten the time to trusted data.

Over 4,250 organizations across the globe have chosen Talend to help them turn all their raw data into trusted data.

Etleap is a cloud-based Redshift ETL tool which allows users to combine data from multiple sources in a Redshift warehouse and apply custom data transformations

Hevo is a no-code, bi-directional data pipeline technology designed specifically for advanced ETL, ELT, and Reverse ETL requirements.

Automatic Backup

Configurable Workflow

Customer Database

Customer Journey Mapping

Data Cleansing

Data Quality Control

Data Replication

Data Security

Drag & Drop

eCommerce Management

Encryption

File Transfer

Funnel Analysis

Job Scheduling

Match & Merge

No-Code

Non-Relational Transformations

Real-Time Notifications

Task Scheduling

Web Services

Workflow Management

Hevo 

Data Analyst 

The customer service is great, they were always ready to help, very kind. Great sources opinions, to integrate with and to use as destination.

Staff Software Engineer

The service is reliable and performant, including at scale. The team also consists of nice people who have been very friendly and helpful.

BI Analyst

Ease of use, clear structure, great customer support. There are many native connectors available, which is very useful.

Data Engineer

Sometimes it lags a lot in the case of the Postgres replication slot, it should be fixed, also there should be notifications on slack in case an OLTP to OLAP pipeline lags more than the threshold.

Principal Architect

It's very easy to use and configure. It supports all popular database types as sources and we can put custom transformation logic in the pipelines.

Director - Data Engineering & BI

It has been excellent with some of the improvements which I have suggested already.

This is great for quickly checking if it'll work for your goals. All processes are transparent and if something seems amiss you can get a handle of a very helpful customer support quickly.

Overall I find HEVO a nice and budget-friendly ETL tool in the market with nice UI and connectors.

Reliable, easy-to-use and good price/performance ratio.

Co-founder

Transformation supports Python which is great, data can be manipulated by custom scripts. Full visibility and control over the entire pipeline.

Hevo is super easy to use. I can rely on Hevo for executing my data pipelines without interruptions.

Software Engineer

Easy to integrate new pipelines and has good support for Mongo and Trello as well.

Head of Data

I like how easy - almost trivially so - that it is to get started with Hevo. It literally just works.

Head of Data and Analytics

Great experience with a very efficient support team.

It's extremely simple to use. Love their user experience.

Product Analyst

Lot of scope in automation to fix errors in pipeline or unloaded events.

Senior Consultant

There is no custom email notification. I receive ETL summary everyday for all the pipelines.

Analytics Engineer

Ingestion and loading logs are also quite thread-bare and hard to get much information on this.

Supermetrics vs Hevo Comparison (2026)

Supermetrics

Hevo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives